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One of the best things you can do for your business is to stay "top of mind" with email marketing:
- It's way more effective than social media - because you're not held hostage to social media algorithms that are constantly changing, so you know your message will be seen
- You own your list - so if a social platform decides to block your posts, you're not affected
- Email marketing is cost effective - far less expensive than advertising
So don't get frozen in your tracks or overthink your emails.
Sending out an email should be easy for you.
Why?
You're an expert in your industry.
For the next email you send, content can be as easy to create as simply answering the question you get asked most often in your business.
That's it.
Keep your email short.
No one spends a lot of time reading emails - so just stay relevant by sending email regularly.
You'll be amazed at how the name recognition you receive from an email will benefit you and your business.
Want more tips?
Attend my weekly series on email marketing. It's live on Zoom each Friday at 12 Noon Eastern Time (9am Pacific). Just 30 minutes long, you'll learn something new each week, and have access to me for Q&A.
The next one is Friday, June 23, and the topic is Using AI-Generated Content as a Small Business Marketer. Register to attend using this link: https://conta.cc/3NzvagK
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