Stop Selling to the Wrong Person


How Power Mapping Identifies the Real Decision-Makers

 
 

You have had three meetings, delivered a brilliant presentation and answered every question. Your prospect seems interested, but the deal is going nowhere. Sound familiar?


The problem might not be your sales pitch, your pricing or even your product. You could simply be selling to the wrong person.


In complex sales, the person you speak to first is not always the person who makes the final decision. Understanding who holds the real influence is essential to winning more business, and that is where Power Mapping can make all the difference.

 

What Is Power Mapping?

Power Mapping is a sales technique that helps you identify the key people involved in a purchasing decision, understand their influence and determine how they relate to one another


Instead of focusing on a single contact, you build a clearer picture of the entire decision-making network within a prospective customer’s organisation.

 
 

How to Use Power Mapping in Your Sales Process

You do not need an elaborate system to get started. Begin by asking your existing contact thoughtful questions about how decisions are made within their organisation.


Consider questions such as:

Who else will be involved in evaluating this solution?

How are purchasing decisions like this usually approved?

Who controls the budget for this type of investment?

 
 

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