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  RDC Public Relations, LLC
Story Telling is Powerful Public Relations!
How do the world's most visible companies and brands get that way? By telling stories that are memorable and compelling. 

You can follow their lead. Telling your organization's story will help potential clients remember you when it's time to buy. Story telling is the essence of great PR. First, good stories are entertaining and easy to recall. Second, story telling personalizes your company and makes you stand out from your competition. 

computer-work-group.jpg All stories are about people; that's how we as humans interpret information. Data points are fine, but we have to be able to translate facts into usable knowledge ("How does this affect me and other people?" "How can I benefit from all of this?"). 
How do you tell your story in a way that people will remember you? Here are some tips:

-- Appeal to head and heart - the analytical and emotional. "Clients love working with our team." "We have magic_ribbons_book.jpg helped clients grow their businesses by as much as 25% per year." "We make people's lives better." "Our staff is creative in both work and play; it includes a number of talented athletes, adventurers, musicians and people active in important causes."  

-- Create a separate company story page on your website and insert personal stories into staff bios. What is interesting and colorful about your company and its people?

-- Use context. How does your story help me understand why your service or product is better than your competitors'? Why should I want to do business with you?

business-woman-graphic.jpg -- Give me just enough detail and get to the point quickly. And - no jargon. Speak plainly.  

-- A bit of name dropping is OK. If you do work for the U.S. Navy, the Smithsonian, NASA, National Geo, high-profile opinion leaders, trade associations, retailers, or hot high-tech firms, you probably can do a good job for me.

-- The press and their audiences love anecdotes. Frame any story idea you pitch to media or other audiences with compelling stories. Maybe they'll want to write about your business because of all the lessons you've learned in both mistakes and successes. 

About RDC Public  Relations, LLC

RDC Public Relations, LLC  is a strategic, full-service public relations and marketing firm based in the D.C. region. We have helped
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hundreds of companies and non-profits get the attention they deserve, become top-of-mind and beat the competition. Our services include: 

-- Media relations (getting your story told in the press)
-- Message development
-- Marketing
-- Writing: complete websites, ghost articles, electronic newsletters, press releases, magazine and newspaper articles, brochures, OpEds, social media content, trade show materials. 
-- Training: press interview coaching, executive and staff PR and writing workshops
-- Trade show success

Contact us to talk about increasing your visibility and helping your organization grow. 

Robb Deigh
RDC Public Relations, LLC

Network DC! 
Links to Organizations  in the VA-MD-DC Region
with Excellent  Networking Events

Face-to-face networking is an important part of your business success.  If you live in the DC metro region, for example, here are links to active organizations with excellent networking events: 





Team Network

Success in the City 

Potomac Tech Wire 

Women in Technology

Potomac Officers Club

Network After Work

Capitol Communicator

Chambers of Commerce  

N.Va. Tech Council 

Washington Network Group

Winner of three national awards for excellence in business writing. 
The Complete PR Book 
for Any Organization
by Robert Deigh 

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