While most of us are content with
what we know
, we don't make a lot of time for
what we don't know
. We all agree research is needed to improve our decisions, but many times we're not sure where to start. Good strategic planning requires effective
External Listening and Learning.
What are our competitors doing? Are there key industry trends and challenges we should consider? And, most importantly, how do we know we are different?
Research is akin to a superhero for business leaders. When contemplating a significant change in strategy, research is your lifeline. Big businesses have the budget to hire outside firms, but smaller organizations CAN do their own research - we've created this
to help get you started.