Structuring product management for customer success versus product success boils down to one key difference. If you're structured for product success, you may be doing product management more from the inside out, and that can make life more difficult than necessary. If you're structured for customer success, you're probably doing product management more from the outside in, and that makes things a whole lot easier across the board.
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The Three Stages of Product Management Maturity
Consider the following three stages of product management maturity and the skills your team needs to become proficient in each stage. The faster your maturation process, the more success you'll see across engineering, marketing, sales, and customer success teams.
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