Pulsar, the social media division of London research company Cello, has launched FLOW, a platform designed to allow clients to manage all social media channels from one place and to coordinate large social media teams. Pulsar also launched TEAM, a social media analytics tool which is designed to enable clients to track and manage activity on their internal collaboration platforms.  

EMC, a Boston technology company, has issued the EMC Privacy Index, which surveyed 15,000 consumers in 15 countries. The study found that only 27 percent were willing to trade some privacy for greater convenience online but 81 percent expect privacy to erode over the next five years. The results included a number of behavioral paradoxes, such as the "we want it all" paradox, which revealed that people as a whole value the benefit of digital access, but are unwilling to trade privacy for it. The "take no action" paradox was also included, which highlighted that while over half of respondents had experienced a data breach, many had taken no action to protect themselves.