Welcomemat, a leading digital marketing platform purpose-built for the car wash industry, announced the release of its newest industry report, IMPACT: A Lookback on 2025 in the Car Wash Industry. The report provides a comprehensive analysis of the challenges, trends, and emerging opportunities car wash operators faced throughout 2025, along with insights to help guide strategy in the years ahead. 

The IMPACT report examines key performance metrics across multiple marketing channels critical to car wash growth, including reputation management, organic social media, digital advertising, fundraising activity, and search engine optimization (SEO). By analyzing these data points, the report highlights how consumer behavior and digital engagement continue to shape the competitive landscape for car wash operators nationwide. 

Success Story: Tidal Wave Auto Spa, one of the nation’s fastest-growing car wash companies, is thrilled to announce the grand opening of its brand-new Myrtle Beach location at 111 Sapwood Road.

To celebrate the grand opening, the new Myrtle Beach location is offering twelve days of free premium car washes from January 28 to February 8. This limited-time promotion lets customers experience the company’s premium wash option, Graph-X4, at no cost.

“We’re thrilled to open our third location in Myrtle Beach,” said Tidal Wave Auto Spa CEO and Founder Scott Blackstock. “We opened our first wash in this community in 2024, and we’re proud to continue investing in this market to expand access and convenience for our customers. We look forward to serving Myrtle Beach residents for years to come.”

Atlas Chemistry continues growth, they’ve just acquired 20 more locations! Even more exciting, they’ve officially expanded our territory into Texas, Louisiana, Mississippi, New Mexico, Arizona, and Missouri.

This milestone reflects the hard work, dedication, and relentless pursuit of excellence from our entire team. Growth like this doesn’t happen without strong execution, great partners, and a commitment to doing things the right way.

At Atlas Chemistry, they are focused on one thing: helping car wash operators get better results with fewer headaches. From premium detergents and tire shine to hands-on support and real-world wash experience, they don’t just sell chemicals—they help optimize performance, reduce waste, and protect equipment.

The insta-KLEEN™ Vehicle Wash System is a severe-duty drive-thru system that meets the cleaning needs of automobile dealers and others that deploy fleets of vehicles.

The field-proven insta-KLEEN utilizes decades of engineering know-how to create the simplest, most rugged wash possible, one that possesses the capability to consistently and reliably produce a clean vehicle every 60 seconds.

Consider AMP: Most car wash operations didn’t plan to run five systems. It just happened—one tool for payments, another for loyalty, another for reporting, another for support.

The problem is that patchwork platforms don’t scale. They create blind spots, slow teams down, and make it harder to deliver a consistent customer experience across locations. As operators grow, consolidation becomes less about convenience and more about control. A single connected platform isn’t just easier to manage – it’s easier to trust.