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BBB HOT TOPICS
Better Business Bureau® Serving Metropolitan New York, Long Island, and Mid-Hudson Region
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Summer 2021 Accredited Business Newsletter |
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How Can I Generate Business Using My BBB® Accreditation?
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One of the most powerful and effective ways to generate real business from your accreditation is to engage potential customers with BBB's Get a Quote feature. Get a Quote offers consumers the opportunity to obtain quotes for services, estimates, proposals, or general information directly through your BBB Business Profile or a Get a Quote seal on your website. This feature is available to BBB Accredited Businesses only, so please take advantage of your benefits of accreditation!
Get a Quote is available to all BBB Accredited Businesses that provide a valid email where inquiry requests can be sent. You also have the option to be notified via text message.
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Dear Accredited Business Leader,
Now that pandemic restrictions are lifting, we expect to see increased engagement between consumers and the business community. We are here to support you, as members of our BBB Accredited community, with ongoing programs and services designed to build trust with customers and keep you strong and competitive.
In this issue of Hot Topics, check out these stories: how you can generate business leads using your BBB® Accreditation; details about the special Start with Trust® Ad Campaign that is only available to you as an Accredited Business; and news about how to access NYS Recovery Grants and Resources for Small Businesses.
Also, please be advised that the NYS Department of Labor will soon be issuing guidance under the recently enacted Hero Act, which relates to occupational exposure to airborne disease. Some basics about this new law are available here.
We are excited to see our New York economy start to emerge from the pandemic and will be working hard to help consumers find trustworthy businesses like yours.
Sincerely,
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Claire Rosenzweig, CAE
President & CEO
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Metro NY BBB Fall Trust Campaign
Only for BBB Accredited Businesses
Reserve Now - Pay by September 1st
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This October, get your name in front of New York customers with the BBB Fall Trust Campaign! Get listed in a special BBB Directory in The Daily News – print and online editions! Pay by September 1 or use a payment plan. Details available here.
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For more details on the various packages available, contact us at
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For our Long Island businesses we have a special ad campaign opportunity, expressly designed for your local visibility needs. We are emailing you directly with news about this campaign. You can also contact 631-794-3411 for details.
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No-Cost Networking Session!
For BBB Accredited Businesses Only
Wednesday, July 14, 2021
9:30am - 10:30am
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Join us and meet with fellow Accredited Business leaders across New York City, Long Island, and the Mid-Hudson Region during our online joint regional networking event! This no-cost interactive virtual networker will provide the opportunity to develop brand new relationships and share your story as we continue to work through these changing times together.
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RSVP by July 13.
If you have any questions, please contact:
Business Relations & Development
Better Business Bureau Serving Metro NY
212-358-2845
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Free Webcast July 28: Join Us for Insights on
Business Approaches to Social Issues from
Verizon, Nielsen, BSR and EY
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Join us for free at the 2021 BBB Forum on Corporate Responsibility! We look forward to exploring new insights about how businesses are addressing social issues, as we emerge from the pandemic. Topics are expected to include:
- Support for Small Business Resources
- Re-skilling At-Risk Workers
- Supports for Low-Income Students
- Representation and Inclusivity in Media and Advertising
- Equity and Diversity in Supply Chains
Featuring leadership speakers, including:
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W. David Hubbard, Vice President and Deputy General Counsel, Verizon
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Charlene Polite Corley, Vice President, Diverse Insights & Partnerships, Nielsen
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Annelisa Thim, Manager, Women’s Empowerment, BSR
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Theresa Harrison, Director, Environmental Social Governance Services-Procurement, EY
[list in formation]
Last year over 1,000 executives registered for the online Forum! Looking forward to welcoming you to the next Forum webcast on July 28. To sign up, go here.
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NEWS:
Pandemic Recovery Grants for NYS Small Businesses
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Good news! New York State has recently announced the opportunity to apply for a COVID-19 Pandemic Small Business Recovery Grant Program. These are grants intended to help small businesses that have experienced economic hardship during the pandemic. Grant awards range from $5,000 to $50,000, based on the applicant business revenues in 2019 (subject to change).
Important note: the Empire State Development website for this business grants program currently has a warning notice posted, which states that “Lendistry is the sole entity designated as the Administrator of the New York State COVID-19 Pandemic Small Business Recovery Grant Program (the “Program”). This site (nysmallbusinessrecovery.com) and other websites available on or through this site (the “Designated Sites”) are the only approved websites designated for the administration of the Program. Any other website purporting to administer or otherwise act as an Administrator in connection with the Program may be fraudulent.” Please be alert and avoid scammers who may try to imitate this business grants program to steal identity information or commit other crimes.
Applications for grants under this New York State Pandemic Recovery program are currently being accepted. You can view all eligibility and application details on this website: https://nysmallbusinessrecovery.com/. For further information and help, applicants may call the Empire State Development Call Center at 877-721-0097, Monday to Friday between 8:00 am and 8:00 pm (except posted holiday times).
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New SEO Updates to Enhance Web Visibility of BBB Accredited Businesses
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During the pandemic consumers flocked to BBB even more as their trusted source of business information. In 2020, consumers turned to BBB Metro New York over 9.1 million times to view BBB Business Profiles and Charity Reports, a big increase of 23.9% above the volume of about 7.3 million in 2019.
Google, one of the primary sources of traffic to the BBB.org website, has recently changed some aspects of its functionality. In view of this, a team of BBB’s national search engine optimization (SEO) experts have been hard at work behind the scenes, preparing the BBB website to drive even more consumer traffic to BBB business and consumer information. The process is “iterative” – so as we learn more, we’ll enhance even more. Bottom line: we look forward to delivering even better value for BBB Accredited Businesses and consumers! Thank you for continuing to show your integrity to customers as a BBB Accredited Business.
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BBB Research Helps to Protect You |
Better Business Bureau has become a hugely valuable source of research data and reporting on fraud prevention issues, for the protection of businesses and consumers. BBB investigative studies are published here. The most recent report is an update about how sweepstakes and lottery scams misuse the names of legitimate businesses to rip off consumers, many of them elderly people who cannot afford the hundreds – even thousands - of dollars they lose to such con artists.
These studies generate lots of media news stories. This helps to get consumer and business protection messages out to people so they can find out about scams. Check out BBB’s study reports to learn more about scammer tactics and how to defeat them!
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This BBB Accredited Business newsletter is generously sponsored by
EY
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