The
Make-A-Wish Greater Virginia Young Professionals Council is looking for talented and involved Young Professionals in the Greater Richmond community to join the council.
The council, led by our very own Sarah Huang, will help raise funds and awareness and promote the mission of granting wishes in Virginia.
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Sarah, Madeleine and Natalie from our team,
with NASCAR veteran and Emporia, VA native Elliott Sadler
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GREEN FLAG FOR RICHMOND RACEWAY
We were proud to work with our partners Madison+Main on the Richmond Raceway rebranding effort and $30M infield redevelopment announcement, "Richmond Raceway Reimagined." The redevelopment plan, to be completed by fall 2018, will create a more immersive experience for fans and drivers alike at the raceway.
The unveiling event included remarks by RR President Dennis Bickmeier, Governor Terry McAuliffe, Lisa France Kennedy of the International Speedway Corporation, Henrico County Manager John Vithoulkas, and NASCAR driver Elliott Sadler. We look forward to another 70 successful years of Richmond Raceway and the opportunities it brings to Richmond's tourism and economic development sectors!
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Our VES partners and awards
l - r back Chad Cowan, Burson Marsteller; Rob Jones, Alliance Group; Dave Saunders and Kaitlin Riddle, Madison+Main, and front Andy Farmer, VES
Education Resources Manager at the State Corporation Commission
and Sarah Huang, Alliance Group.
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VIRGINIA ENERGY SENSE EARNS MULTIPLE PR AWARDS
Virginia Energy Sense, the Commonwealth's state-wide consumer education and outreach program to help Virginia residents understand how to save energy, has received the U.S. Environmental Protection Agency's 2017 ENERGY STAR Excellence Award in ENERGY STAR Promotion for its outstanding efforts to promote energy-efficient products. Virginia Energy Sense's (VES) accomplishments
were
recognized by the U.S. Environmental Protection Agency and the U.S. Department of Energy in Washington, D.C.
The
2016 Virginia Public Relations Award Winners
for
Online Videos Capital Award of Excellence
and
Public Service Announcements Capital Award of Merit
went to Madison+Main for Jack Online Videos made for Virginia Energy Sense, a program of the Virginia State Corporation Commission.
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BEHIND THE SCENES MEDIA TOUR
AT FELD STUDIOS
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| Brian Moran, Virginia Secretary of Public Safety, speaking at the VPSF Memorial Service at Capital Square in Richmond |
VPSF ANNUAL MEMORIAL SERVICE
AT CAPITAL SQUARE
In June, more than 100 citizens, public safety officials, and family members gathered to honor the memory of five recently fallen public safety officers, adding their names to the 880-plus on the Commonwealth Public Safety Memorial. During the annual ceremony, five newly inscribed names were recognized: Crozet Volunteer Fire Department Chief Robert C. Baber; Virginia State Trooper Chad P. Dermyer; James City County Fire Master Firefighter-Paramedic Timothy M. Killian Jr.; Charlottesville Fire Assistant Foreman David L. Sprouse; and Newport News Fire Battalion Chief Louis P. Stark.
Addressing the families of the officers in his remarks, VCU Police Chief John Venuti said, "We see your loved ones as heroes for their courage to pursue their dreams and for their courage to change the lives of others." Venuti also serves as the president of the Virginia Public Safety Foundation, which manages the memorial and led the effort to erect it in 2009.
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NPGA Chairman-elect Chris Earhart
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PROPANE CLIENTS FRONT AND CENTER AT NATIONAL CONFERENCE
Ben Rowe and a large contingency of Virginia Propane Gas Association members traveled to D.C. to participate in the annual Propane Days. Attendees used this event to participate in National Propane Gas Association meetings and seized this opportunity to meet with legislators to discuss why propane should play a major role in America's energy future. This was the first Propane Days under the new Presidential Administration and it presented an excellent opportunity to build the industry's relationship with the 115th Congress before they address the many items having an impact.
Not only was this event Tucker Perkins' first as CEO of the Propane Education & Research Council, but also Chris Earhart with Dixie Gas & Oil was nominated and voted into the position of NPGA Chairman-elect. We couldn't be more proud to show our support for Virginia leadership in the organization.
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Governor of Virginia, Terry McAuliffe, during the bill's recent signing.
L-R Delegate Delores. L. McQuinn, Delegate Eileen Filler-Corn, Delegate David Bulova, Governor Terry McAuliffe, Brian Donohue, ACS CAN, VCU President, Dr. Michael Rao, Senator Louise Lucas.
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GOVERNOR McAULIFFE SIGNS
AMERICAN CANCER SOCIETY BILL
The Alliance Group worked closely with the American Cancer Society and its Virginia Government Relations Director to pass HB 1675 and SB 974, which requires the Virginia Department of Health (VDH) to make information and resources on Palliative Care available to the public, healthcare providers, and health facilities on their website. Palliative care is provided by a team of doctors focused on providing patients with relief from the pain, stress, and depression that can arise from a serious illness. The goal is to improve Quality of Life for both the patient and the family. Palliative care is appropriate at any age and at any stage in a serious illness.
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| Mav3n Digital CEO Mary Anna Mancuso |
SOCIAL MEDIA BEST PRACTICES
WITH MAV3N DIGITAL
Mary Anna graciously agreed to share some key takeaways with our readers:
- Some users are unaware that Facebook followers do not automatically see all posts from pages they have liked. It's estimated that 10% of a page's followers are actually served a given post into their feed.
- Facebook is currently investing heavily in video. As such, Video posts receive top priority within the proprietary algorithm that selects which posts to serve to users.
- Along the same lines, video posts have greater traction than image posts, which outperform text posts. Engaging text posts that ask to do something such as answer a question, comment, share, or like are still superior to posts with links to external pages. Taking a user off of Facebook is the least attractive post for receiving priority within News Feeds.
- The Social Media "Rule of Thirds" suggests balancing post traffic equally between personal news, sharing others' content, and promoting your business. Personal posts like Birthdays or Holidays provides an important emotional appeal to balance other "sales messages" to your audience.
- A strong Social Media presence can positively affect Google Rankings for a firm's website.
- In an information dense marketplace, do not be shy about making an explicit Call to Action in your posts - "Like this Page, Follow Us, etc."
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| L - R Maddy, Nathan and Natalie |
OUR FANTASTIC SUMMER INTERNS
Madeline (Maddy) West is a rising sophomore at
University of Richmond, Robins School of Business working on a Bachelor of Science in Business Administration, Management Concentration and Minor in Rhetoric
and Communications.
Nathan Humphrey is a rising senior at James Madison University with a Public Policy & Administration Major
and
minors in WRTC (Writing, Rhetoric & Technical Comm
unication
) & Classical Studies.
He is headed abroad and then back to the USA for a tour of the Western states until school starts in late August.
Natalie Lohr graduated in May from
the
University of Virginia, College of Arts and Sciences with a
Bachelor of the Arts in French Language and Government
and minor
s
in
Slavic Languages and Literatures. Natalie studied abroad at the
Université de Lyon Lumières-II, Lyon, France
.
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Pic
back l-r
:
Matt, Chris and Ben and front l-r: Maddy, Sarah, Natalie, Kelly and Nathan posed after finishing cooking dinner at the Ronald McDonald House
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CELEBRATING CHRIS ATKINS
At the Alliance Group we always celebrate birthdays and participate in charity events but this birthday was a first! Chris decided that he wanted to celebrate his birthday by doing something good for the Ronald MacDonald House. After much discussion and planning, the "young professionals" headed over to Ronald McDonald House Charities of Richmond and concocted a feast for 16 parents and siblings of children from out of town and being treated at the hospital - a perfect birthday celebration for Chris!
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