How to Make Waves with Your Summer Marketing Strategy
What does summertime fun have in common with a smart marketing campaign?
They both involve making waves.
On one hand, you can define “making waves” as stirring up interest, being memorable, and having a big impact on your audience. We’re big fans of making waves with your messaging, design, and overall promotional approach.
But in a more strategic sense, your marketing campaigns should also be delivered in waves.
This is also often referred to as “iterative marketing.” Marketing in iterations might be: sending out one version of an email, gathering results, making changes, and then sending out an enhanced version the following week. Every new iteration rolls (wave-like) into your ultimate strategy. Meanwhile, every step in the plan remains fluid.
Why choose this structure? It allows you to move quickly, make corrective changes, and get the best results without putting all of your time and energy into the planning stages. You can start getting important feedback and data, as well as driving revenue, right away—instead of trying to launch a more perfect campaign in the distant future.
Summer can be slow for many companies and industries, so it’s a great time for experimentation in the marketing arena. When things pick up in the fall, you’ll be able to move forward quickly with the insights you gained in the first iterations of your campaign.
Regardless if you’re taking risks, making noise, or just having fun while flexing your creative muscles, we hope you’ll embrace this as the season to make some waves!
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