Our next available training on the Positive Culture Framework (PCF) will take place October 17-19, 2017 on the River Walk in San Antonio, Texas. This 2.5 day training will provide the process and skills to improve health and safety. The Positive Culture Framework can be applied to a wide variety of issues including (but not limited to) substance abuse, traffic safety, violence prevention, and child well-being.

PCF fosters a cultural approach by recognizing that many different layers in a community (e.g., individuals, families, schools, workplaces, etc.) or organization (e.g., executive leadership, managers, supervisors, etc.) impact its culture. When all layers share values, beliefs, and attitudes, a healthier and safer culture emerges and is sustained over time. Participants will leave with an understanding of how culture influences behavior, how we can cultivate cultural transformation in our efforts, and the benefits of a comprehensive, positive approach.

In addition, the training will address three key skill areas:

As practitioners seek to improve health and safety in their communities, they are leading people to make healthier, safer choices. In this way, the work of improving health and safety is an act of leadership. This training will assist participants in embracing their role as a community leader and facilitator of change.

Communication is a critical tool for teaching, correcting misperceptions, and changing cultural factors. Communication helps a community better understand an issue, learn how to behave in safer and healthier ways, and gain a better understanding of the positive culture that exists in their community. This training will assist participants in telling a new story about their community and its health and safety culture.

Many health and safety issues are very complex. There are no simple solutions that will address these issues, instead, multiple strategies are required. The work of integration involves filling in the gaps in strategies in communities as well as fostering better alignment among these strategies and those implementing them. This training will assist participants in learning how to strategically map the community’s prevention activities to help identify gaps and leverage resources.

Who should attend?  

Anyone working within their community to address health and safety. Previous attendees include substance abuse prevention specialists, coalition members, traffic safety professionals, workplace safety professionals, violence prevention professionals, early childhood education specialists, counselors, managers, teachers, school administrators, law enforcement, etc. This is an excellent opportunity for you to engage with others doing similar work across the country and begin your journey towards cultivating a culture that supports improved health and safety.


Room Block Closes Soon! Hotel Indigo is offering attendees rooms for $121 per night. We highly recommend booking as soon as possible.  

  What have others been saying about the PCF training?

“Extremely beneficial, usable, and pertinent as we face extreme community issues.”

“This training has transformed my life. What a gift! Moving away from fear and focusing on hope/concern is the key to our collective success in this coalition - at school, home, in the county. I am moved beyond words.”

“Having a systemic approach will reach much more than just the individual, this is encouraging.”

“This was amazing! Thank you for this incredible resource.  I am so excited to take it to my community.”

Meet Your Trainer
Katie Dively is a Research Scientist II and Senior Trainer with the  Center for Health and Safety Culture (CHSC) in the  Western Transportation Institute  at  Montana State University. Katie holds a Master’s Degree in Health Promotion from the University of North Carolina at Charlotte and is a Certified Health Education Specialist. In this role, Katie has provided training and support to over 100 communities across the country utilizing the Positive Culture Framework for improving health and safety. With a passion for studying health behavior, she has engaged in numerous research projects, and led prevention efforts in a variety of topic areas including cancer, cardiovascular disease, substance abuse, child maltreatment, and traffic safety. Katie has provided resources, technical assistance and training relating to evidence-based prevention practices including program planning, capacity building, assessment, implementation, and evaluation.

For more information or to register, please visit  
Upcoming Webinars 

Laws, Policies, and Rules - How Do They Change Behavior?
October 11th at
11 am PT / noon MT / 1 pm CT / 2pm ET

We know that laws, policies, and rules are powerful tools to improve health and safety. But how do they really work? How do they change behavior? During this webinar, we will explore ideas about how laws, policies, and rules impact behavior. We will discuss how this understanding can inform our communications, can encourage more conversations, and even promote bystander engagement .
Register Now!

Social Norms Communication Campaigns
December 13th at
11 am PT / noon MT / 1 pm CT / 2pm ET

Please join us for a communication skills webinar, utilizing social norms theory for behavior change. As a part of this webinar, participants will learn best practices for social norms marketing campaigns, including a simplified behavior model and a seven step process for developing effective communication. Participants will leave the webinar with a better understanding of what is required to implement an effective campaign in their community on a variety of topic areas.
Register Now!

Cultural Predictors of Future Intention to Drive Under the Influence (DUIC)

Prof. Nic Ward, Jay Otto M.S., Dr. Kari Finley, and Prof. William Schell with the Center for Health and Safety Culture at Montana State University have published an article in the Transportation Research Part F: Traffic Psychology and Behaviour journal. The article highlights a study that examines the influence of traffic safety culture on the intention to drive after using cannabis. The research found that intention to drive was predicted by the attitude that DUIC is enjoyable. The findings help identify effective strategies to reduce DUIC.  

The article is available for free until  September 5th, 2017 at this link on 

Ward, N.J., Schell, W., Otto, J., Finley, K., Kelly-Baker, T., & Lacey, J.H. (2017).  Cultural predictors of future intention to drive under the influence of cannabis (DUIC). Transportation Research Part F: Traffic Psychology and Behaviour, 49, 215-225.

Recently Awarded Research Projects

Washington Traffic Safety Commission- WA Traffic Safety Culture (2017-2018): The Center for Health and Safety Culture will work with the Washington Traffic Safety Commission to more fully incorporate drivers' traffic safety culture beliefs into planning and implementation of traffic safety programs and development of traffic safety messages.

Montana Department of Transportation- Understanding Law Enforcement Support for Traffic Safety (2017-2019): The Center for Health and Safety Culture will conduct research to help safety leaders better understand the beliefs and attitudes of law enforcement agencies about traffic safety. Safety leaders may use the knowledge to proactively develop and promote strategies to increase engagement in traffic safety by law enforcement agencies.

US Federal Highway Administration- Survey of Culture Amongst Groups of Different Transportation Mode Users to Promote Safe Inter- Model Interactions (2017-2018): The Center for Health and Safety Culture will design and implement a survey in Bozeman, MT and Fargo, ND to characterize the traffic safety culture of groups defined by a preferred mode of transportation regarding behavior interactions with other modes that can increase conflicts affecting mode safety. Basic analysis will produce individual summary reports of key results with recommendations for strategies to increase support and engagement in alternative commuting modes.

Montana Department of Public Health and Human Services- Engaging Montana Parents to Reduce Underage Drinking (2017): The Center for Health and Safety Culture will assist with efforts to cultivate a positive, healthy culture among Montana parents to reduce underage drinking. The Center will create resources and provide training for Montana's prevention system to engage parents in evidence-based practices.

The Center for Health and Safety Culture is making a big announcement in August! We are so excited to share this opportunity with you. Stay tuned!