June 2021
Version 2.0
Greetings everyone!

With vaccines on the uptick, more and more teammates meeting in the office and Summer Fridays in full swing, it’s feeling like life is finally back on track. But while our social behaviors may be inching back towards the norm, we know that business will never be the same as it was before the pandemic—presenting us and our clients a major opportunity to innovate, adapt and excel before the competition has time to catch up.

As we plan for a post-COVID-19 world, we’re enhancing our offerings to help clients succeed no matter the business environment. With the news continuing to evolve in response to journalists’ changing priorities, we’re monitoring the media landscape closely to ensure our clients are best positioned to tell their stories and steer industry conversations. Our latest report, Health Tech Media in a Post-COVID-19 World, details how journalists are exploring the digitization of the healthcare industry in particular—and how brands can stand out amidst crowded and sometimes chaotic conversations.

Additionally, as V2’s client roster grows, we’re adding more and more big thinkers and bold movers to our leadership team to guide these brands towards success. This past quarter, V2 welcomed Emily Lospennato as our newest Vice President and Kara Doran as Director of Social Media. With their expertise, the V2 team is poised to take on the hottest communications trends in stride. Because if there’s one thing we know about working in PR, it’s that business never stays the same for long—and we wouldn’t want it any other way.

Maura and Jean
NEVCA V2 Panel
V2 was a proud sponsor of New England Venture Capital Association’s first-ever Health Week. As part of the event, VP Kristen Leathers hosted a panel with health tech journalists across national, local and trade media.

Catch Kristen's recap on the V2 blog, then be sure to read our Healthcare Media Audit Report that informed the panel.
International Agency Partners
V2 may be boutique in size, but we’re global in reach. Our network of partners around the world ensures that clients receive the support they need no matter the market they’re operating within.

Client Spotlight

Check out our latest case study to learn more about how V2 puts its smarts to work for Decibel in elevating the brand’s awareness and authority with a dual influencer strategy.
Decibel was acquired by Medallia Insights in March 2021—and they aren’t the only ones making exciting moves. As money continues to pour into tech, V2 is seeing more client deals than ever.

  • UiPath builds a global brand and becomes a public company. RPA leader UiPath’s NYSE debut on April 21 marked the third largest software IPO in U.S. history. Learn more via V2-secured coverage on CNBC Tech Check, The Wall Street Journal, and Bloomberg.

  • ASG was acquired by Rocket Software. Rocket Software is acquiring V2 client ASG Technologies, which is best known for providing a configuration management database (CMDB) that is widely employed in IBM environments, enabling Rocket Software to expand the scope of its product offerings to include more infrastructure management tools and software further up the application stack. Read VentureBeat and DBTA for details.

  • Nuance is to be acquired by Microsoft. Microsoft announced plans to buy V2 client Nuance Communications, a conversational AI company. Microsoft’s acquisition of Nuance further empowers healthcare providers through the power of ambient clinical intelligence and other Microsoft cloud services. Visit WIRED, The Wall Street Journal, and The New York Times for details. Nuance was also one of three V2 clients recently honored in Fast Company’s 2021 World Changing Ideas program.
Catch up on more client milestones here.
V2 Client Showcase: Welcoming New Clients 
V2 employs the best and brightest minds in the industry—and that starts at the top. We’re elated to announce that founders Maura FitzGerald and Jean Serra have been named to Ragan and PR Daily’s list of Top Women in Communications. The award program honors an elite list of women who are advancing the communications industry, inspiring their coworkers and peers and mentoring future generations of communications leaders. It only makes sense, then, that Maura and Jean were named a Trailblazer and a Visionary, respectively.

That tenacity continues throughout the agency. Not only do we keep up with the hottest, most-impactful communication trends—we’re leading them. In recognition of our work, V2 won Gold for Best PR Podcast and Bronze for Best Use of Influencers in this year’s Bulldog PR Awards.

That’s not all; our teams also recently brought home six Bell Ringers for our poignant campaigns in categories ranging from Brand Building to Response to Breaking News. Follow us on Twitter to see all the wins.