The housing industry is currently divided into two main groups, or what are commonly called, market segments. The first is new homes and the second is renovation.
Each of those groups are then divided into smaller market segments. New homes are single or multi family. The next segmentation is usually by price. The only age division segment is for 55+, a declining market according to NAHB. Renovation is divided into several market segments, the largest is kitchens and bathrooms. Other segments include, minor and major projects, repairs, siding and roofing, landscaping, etc. But there are no market segments by age or ability.
Would it make sense to try and change existing market segmentation into a system based on age or ability? How many segments would there need to be? Could the existing industry change overnight, respond to each segment's needs, and stay in business?
This is an important question because it relates directly to you business and your current market segments.