February 2019 MMDnews
Marketing Tips To Stay On Target
$0.05 per person for a Super Bowl Ad!!!
I hope you enjoyed the Super Bowl commercials this past weekend. My top 3 for products were the Bud Light- Corn Syrup, T-Mobile-Long Text & Audi-Cashew. The NFL-100 Season was #1 overall, as it was on the top of most people's lists.

A lot of people freak out about the $5-mil cost for a 10-second ad, but if you break it down, it's not bad. That 30-sec ad had the potential to reach 98.2-mil people. That comes out to a little over $0.05 per person. This does not include the PR that goes with placing an advertisement during this game and the websites which put your ad in their articles and lists. Just look, I linked this eNewsletter to their commercials above.

Since most companies you own or work for do not have this kind of budget, how do you compete against your competition who does have a huge budget? You need to have a Marketing Campaign. This includes the same look-and-feel in all your communications, ads and sales material. Next is to laser focus your marketing dollars, so you are targeting the correct market with your message(s) and your branding. Finally, be consistent!

Lastly, don't forget Valentine's Day is next Thursday, so make your plans now!


~ Allen Jernigan, CEO
My Marketing Department, Inc
February 2019 Calendar of Events
Feb 9: National Pizza Day
Feb 14:  Valentine’s Day
Feb 18:  President’s Day
Feb 20: National Love Your Pet Day
Feb 22: National Margarita Day
The Do's And Don'ts Of Celebrating Valentine's Day In The Office
Millions of people will exchange bouquets of roses, expensive chocolates, cheesy greeting cards and extravagant gifts to express their love to one another on February 14th—but Cupid should steer clear of the workplace.

Deals and Promotions
Monthly Deals!
February Deal:

20% off Window Graphics

Offer expires:
2/28/19 @ 12:00 PM
1st Quarter Promotion!
Open Back, Economy Table Throw Dye-Sub (Full-Color, Full Bleed)

6' = $265 $195
8' = $290 $210
Setup Fee: $20 FREE

Offer expires:
3/29/19 @ 12:00 PM

3 Essentials for Building a Loyal Customer Base
With consumers having the ability to research, compare and purchase products and services on the fly, it’s easy to believe that brand loyalty is an ancient concept. Yet according to a recent survey of consumers, more than  90 percent  of them consider themselves highly loyal to their preferred brands.

UPS 2019 Holiday Schedule
New Year’s Day - January 1, 2019
Easter Sunday - April 21, 2019
Memorial Day - May 27, 2019
Independence Day - July 4, 2019
Labor Day - September 2, 2019
Thanksgiving Day - November 28, 2019
Christmas Day - December 25, 2019
New Year’s Day - January 1, 2020

*UPS Holiday.
UPS Express Critical® available.

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