Volume 94
January 12, 2022
  • Football Analogies
  • Keeping Score
  • What’s Culture?
  • Practice Culture Commitments 
  • Training, Targeting & Tracking
  • Super Launch Meetings

“Coaches have to watch for what they don't want to see and
listen to what they don't want to hear.”
— John Madden
To start 2022 S.M.A.R.T. and with Super Bowl LVI upcoming, we recognize reaching the pinnacle is a TEAM sport (Congratulations to all you NCAA Georgia fans!) Just for kicks, we muse about select football analogies that assist our tackling practice-growth goals and achieving winning seasons. To earn more opportunities to empower patients on their quest for optimal quality of life, clinical protocols should be on the whole-person care offense, not defense. It is skillfully performing one educational play at a time that marks measurable progress on your field of dreams. Fundamentals are crucial and conversational finesse counts.
Who should, in high-integrity ways, keep score? You should, as what is not measured cannot be improved.

As patient flow speaks volumes, your talented team has numerous daily interactions to Just Keep Nurturing practice growth via relevant educational information fluently provided in a timely and most easily understood manner. Sharing is caring and patients can tell, advocacy that is.

What’s Culture? While there are infinite definitions, especially given hearing’s vital interpersonal role, I find this apropos: Culture is communication, communication is culture.

In our realm, Practice Culture is a primary influencer with TEAM members directly and how they interact with patients. Every day, your professional TEAM coaches patients about personalized plans of care and healthy choices suggested to enhance their quality of life. While you delight when treatment options are successfully adopted, are there too many times where they are not properly received?
This pivotal Practice Culture Commitments issue highlighted: “From pre-appointment protocols, check-in, clinical process, checkout and follow-up, influential touch points shape pathways to collectively rewarding results. We know talented and dedicated TEAMwork are requisite building blocks.”
“Driven by a remarkable multiplier effect, we will systematically spread the word faster about why Better Hearing is Better Healthcare.

“To optimize subject matter expertise impact, 3 Ts are indispensable:

“1) Training. Many practices requested In-Practice Protocols outlining how Healthy Habits, Amplify Our Influence by providing the awareness and educational information patients need, as well as the personal touch they deserve. We listened and as you will see, each handy reference features:
  • 1 Core Focus
  • 3 Key Questions
  • Professional Aspiration
  • Daily Goal
  • Monthly Representation
“2) Targeting. With 12 comorbidity subjects annually featured in our Educate Well Monthly planning calendar, practical discovery of patient-relevant topics confirms informative conversations are personally aligned. While all practices have intake or medical history forms, many employ this health history guide which carefully syncs with wellness referral topics.”
“3) Tracking. While Key Performance Indicator (KPI) selection varies, wellness referral program metrics should be methodically evaluated. For each criterion, with accurate baselines as starting points, we seek to measure monthly, quarterly and annual velocity of:
  • # of potential referral names
  • # of referral appointments
  • # of new patients helped in some manner
  • Incremental revenue”
Speaking of football, this Super Launch Meeting issue kicked things off, including:

“Envision your launch meeting intently focused with well-defined goals and action steps. This foundation is imperative, as with new initiatives, there are not second chances to make first impressions. Here are 10 Essential Guidelines to establish enthusiastic momentum for disciplined progress. Be passionate, and determined, on purpose.”

For extra points, carefully review the 10 Essential Guidelines and let’s talk about, as upbeat TEAM meetings speed up momentum. If you would like me to join, I’m all in for progressive huddles. Victorious practice owners are eager to pass on their experiences, would you like to hear about them?

“Hearing is listening to what is said,
Listening is hearing what isn’t said.”
— Simon Sinek
As your dedicated growth partners, we are (humbly…) super listeners, season after season.

Talented Teamwork, that’s a (better than a coin flip) Winner!

Next week’s focus is Wellness Wednesdays, with you the Quarterback. Game On.
Bruce Essman
CEO
High Definition Impressions (HDI)



314.276.7392

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