Superior Equipment & Supply Newsletter

Volume 5028 l January 2020

How to Run a Zero Waste Business

The zero-waste movement is having more than a moment—the eco-friendly lifestyle is here to stay. As global warming and environmental degradation becomes a pressing problem, many people feel called to make smarter, conservationist choices in their daily lives.

Going zero waste, while challenging, can reduce your personal carbon footprint by leaps and bounds. By definition, living a zero waste lifestyle means that a person doesn’t produce any trash that can end up in a landfill or incinerator. Everything must be recyclable, compostable, or reusable, from your shopping bags to your clothing to the toilet paper you use.

Admittedly, this can be crazy challenging. Our society isn’t meant to “circular,” or zero waste friendly. Petroleum products and disposables (items that are meant for single use) are pretty much ever ywhere—and even though most Americans do recycle, some statistics say that only 25 percent of those plastic, glass, and metal byproducts actually make it through the recycling process.

By adopting just a few zero waste and eco-friendly practices, you can make a huge difference and greatly help the environment. A great place to start? Your business. Here’s what you can do to reduce your waste at work.

How to Increase Your Sales with Game Day Promotions for Your Restaurant

The big game is right around the corner and with all the hype surrounding football, there is a common desire for fans to gather at a favorite establishment. Restaurants should plan ways to attract guests and provide a memorable experience.

Superior has five Game Day Promotions for your restaurant to consider for a successful turnout.

Plan Raffles, Games & Giveaways

Restaurant guests will likely show up early and can be expected to stay past the 4th quarter. Nothing excites patrons more than having the opportunity to participate in giveaways or to win prizes. Consider ways to entertain the crowd prior to kick off and during slow periods of the evening.

Investing in prizes to raffle off will not only allow guests to be interactive with your staff but can also be used as a promotion on your social media channels. If customers see that prizes can be won while watching the game, it could entice them to choose your restaurant over another location. Fun and simple activities can include bingo or trivia and prizes can range from gift cards and drink specials to concert tickets and gift baskets.

Try This Restaurant Social Media Strategy

Social Media is an easy, informative and entertaining way for you to communicate with your customers on a regular basis. While you may have a good handle on main platforms such as Facebook and Twitter, you could be wondering how to leverage some of the newer channels to build your brand. Social Media is increasingly moving toward visual story-telling, most prominently in Pinterest and Instagram. Below are quality tips to effectively harness these image-heavy outlets to connect with your customers.

Instagram:

Go Behind the Scenes – Post pictures of your kitchen staff and chef prepping for meal service. This can be a great way to humanize your restaurant and make people feel a deeper, more loyal connection.

Use Hashtags # – Feature more than one hashtag in a post, but we suggest keeping it under ten. Hashtags are Instagram’s way of categorizing the posted images, so be sure to use hashtags that are relevant to your restaurant and receive a lot of engagement. For example, #tbt represents Throwback Thursday.

How to Market Your Restaurant to Different Groups to Increase Sales

When opening a dining establishment, a close look at the make-up of the community will give you insights on key markets to target and services that will drive them to your front door. We have assembled information to help you jumpstart your soon-to-be fabulous restaurant. Consider the following demographics:

Demographic: Teens and Young Adults

(Generation Y)

Who : 18-34 years old

Typically new to the workforce and have less income
Enjoys eating out more often than other groups
Prefers quick, casual service
Views dining as a social experience
Demands new flavors and tastes

Tips for Choosing the Best Flatware for your Restaurant

Consider the overall look of your tabletop:

When designing your dining room tabletop, china is typically the first product line chosen, followed by flatware. Take into consideration the style of china you select when choosing a flatware pattern. Whether simplistic and sleek, chic and contemporary, or ornate and intricate, complementing the wares will create a harmonizing look.