You may have noticed the Office of Supplier Diversity’s (OSD) logo, Certified Business Enterprise (CBE) certificate design, and brand materials have a new look. OSD is a part of the Department of Management Services (DMS), and as of July 1, the agency’s brand has been refreshed. Through the new design and colors, the brand is now more visible, streamlined, and modern, with a focus on customer service.
The sun symbolizes many things: Florida’s nickname is the sunshine state; it conveys warmth and energy and it symbolizes a new day of progress and innovation. The eight rays on the sun represent the eight divisions of DMS, and OSD is part of the Division of State Purchasing. The rays are all pointing outward to demonstrate optimism and progress.
The colors found in the logo are yellow and blue. Yellow is associated with energy, happiness and warmth, while blue evokes feelings of stability, wisdom and trust. The yellow selected is a gold hue, which represents high quality and excellence - values that are exhibited in OSD’s efforts to assist vendors with CBE certifications and navigation through government procurement.
We hope you enjoy our new look and continued dedication to assisting small businesses! Here is a sample the new certificate for businesses certified and recertified by OSD as of July 1, 2019.