Refinance volumes are dropping, and purchase volume is expected to rise in 2022. That makes referrals from Realtor partners and borrowers even more important in a hot purchase market. Using the tools provided by IBMC Bridge, you can hit your yearly goals.
The average application conversion rate for loan officers who use SimpleNexus — the digital mortgage platform that powers IBMC Bridge — improved by 12.16% allowing those loan officers to close an average of 6.32 additional loans per year. Lenders reported an average increase of 12.85% in inbound leads/referrals as a result of using SimpleNexus tools that help originators build stronger relationships and larger pipelines with referral partners.
Originators who are most successful using their app to build partnerships are meeting face to face with potential partners. Doing so allows you to show off the value of IBMC Bridge and how it can benefit your partners.
As homebuyers work with Realtors who know you use IBMC Bridge, there is a good chance they will refer them to you because of the simplicity and flexibility it provides. That in turn can create word-of-mouth promotion from borrowers who have a chance to use the app and see its benefits firsthand. Invite your Realtor partners and borrowers who have used IBMC Bridge to share the app with potential borrowers so you can get a head-start on achieving your goals for 2022.
