Media Release
17 November 2020
Support for Think Pink Breast Cancer Charity
Goes Sky High at Docklands
Support for the Docklands based Think Pink Foundation today soared Sky High when Melbourne Star Observation Wheel at Docklands turns Pink to support Think Pink's latest fundraising program Mask Up with Think Pink.
Melbourne Star Observation Wheel is raising awareness to help the Think Pink Foundation maintain its free services to women with breast cancer across Victoria at the Think Pink Living Centre at Docklands. Melbourne Star Observation Wheel will create a glittering kaleidoscope of pink in the evening sky above Melbourne on Thursday 19 November, 2020, just one day after the Wheel reopens to the public.
Chairman of the Think Pink Foundation, Ron Smith said COVID-19 has hit the charity hard drying up its normal sources of fundraising, which funds the free breast cancer services, at a time when the numbers of women using the Think Pink services had jumped by 300%.
Andrea Cannon, Breast Care Nurse Consultant and Living Centre Manager, who activated the Mask Up with Think Pink fundraising campaign, said despite being forced to temporarily close the new Think Pink Living Centre provided by Mirvac at Yarra's Edge Docklands, we have managed to pivot and expand the support services online via Zoom.
"This has allowed many women and their families from country and regional areas to take part, breaking down the tyranny of distance," Ms Cannon said.
Head of Sales and Marketing at Melbourne Star Observation Wheel, Nicole Hill said, “Melbourne Star Observation Wheel is an iconic part of Melbourne, we’ve continued to light up the skyline as a beacon for the community throughout COVID-19 and are delighted that we can continue to support foundation's like Think Pink.”
About Melbourne Star Observation Wheel
Melbourne Star Observation Wheel opened in December 2013, with its stunning light show and striking scale, it has become a glittering kaleidoscope of colours in the sky above Melbourne's Docklands due to its spectacular LED display.
Melbourne Star Observation Wheel is one of only four giant observation wheels in the world and the only one in the Southern Hemisphere. At 120m tall, the sky-high experience stands equal to a 40-storey building, and its distinctive wheel design is adorned with 21 temperature-controlled, fully enclosed glass cabins. Melbourne Star Observation Wheel operates 11am to 9.30pm, seven days a week.
Media Enquiries:
Ron Smith, Chairman, Think Pink Foundation
Mobile: 0417 329 201
