In The Know
The Weekly Newsletter of The Jefferson County Chamber of Commerce   

May 11, 2018
Today's Featured Video

Bringing "RealTalk" Into the Workplace
...without inciting a fiery debate.

Traditionally, politics and current events have been kept out of the workplace (at least in theory). However, Claire Groen, Vice President of Global Litigation and Corporate Law at Amway, decided to take a different approach to the world outside of work. Instead of pretending nothing was going on beyond the 9-to-5 workday, Amway began a program called RealTalk, which was designed to encourage the discussion of current events among employees. In this week's video, taken from the popular YouTube channel Big Think , Groen explains how the RealTalk approach elevated their company's culture and inclusivity.
There's Still Time To Be A Part Of
The 2018 Trinity Health System Golf Classic

A limited number of spots are still available for golf teams and sponsorships for the 2018 Chamber Golf Classic which will be held on Tuesday, May 22nd at Steubenville Country Club. The "Elite Door Prize" packages were a big hit when added last year and they take they are a hassle-free way to get your business name seen by over 150 golfers, volunteers and fellow business people. Click here and scroll to the last page to view these great prize ideas. We will create a beautiful display with your company logo and name on the prize and invoice you. Interested in golfing? Click here to register your team.
Sunday, May 13th is Mother's Day and these local, Chamber member businesses want to help you make it as special as can be for the special ladies on your gift list.

Downtown Bakery
Finishing Touches With Jenn Cesta
Modern Marketing 101:
7 Hard Truths about Social Media Marketing
We've spent the past several weeks exploring the myriad benefits of social-media marketing. This week, though, it's time we took stock of some hard truths about the wild, new world of digital marketing, hard truths that will help you manage your expectations even as you implement your marketing strategy.

Jayson DeMers of Forbes delineates seven of these hard truths here .

Our previous Modern Marketing 101 installments are linked below. We encourage you to print, save, and add these articles and resources to your social-media marketing manual:

  • IGV gives four reasons why your business should seek video endorsements for your products.
  • Here's the Forbes article we mentioned above. It explores 13 content-marketing strategies to choose from, along with advice from entrepreneurs and business leaders who have been successful in differentiating their brands by creating unique and exciting content.
  • This article from Entrepreneur gives several thought-provoking pointers on how to collect data from your customers without being creepy and how to make privacy policies less invasive.
  • PCMag explains how you can have online charisma without crossing any lines.
  • In an interview with Forbes, Elena Hansen of SWIM Social recounts how she has effectively pushed her voice to the top of the pack.
  • A survey on how small businesses are using social media in 2018.
  • "Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat"
  • Forbes magazine overview of digital marketing trends in 2018
  • "Effective Facebook Marketing Strategies for 2018" by The Balance
  • "How To Use Hashtags On Every Social Media Network" by Sprout Social
Member Morsels
Remember to visit individual member websites by clicking on the business name or logo.

Your Input Needed On A Brief Survey
From Steubenville Tailoring & Alterations
Steubenville Tailoring & Alterations, an expansion of an existing local business , is conducting a market research project to explore what its target market looks like here in The Ohio Valley. This brief online survey can be found by clicking here .

For more information on Steubenville Tailoring & Alterations or to provide more input, contact Austin Willson via email or by calling 231-330-6526.
On Saturday, May 12th, the Fort Steuben Mall will host its first Paint-A-Pot Plant-A-Flower Mother's Day Event. This event is free to children ages 12 and under. All supplies are provided, and parental supervision is required.

This family friendly event will take place in the mall's center court from 10 a.m. to 1 p.m. It will continue while supplies last. For more information, please call Janice Becker at 740-264-7781 or email her here .
Unique Promotional Opportunity Available Through Edison Local School District
Local businesses may be able to take advantage of an exciting new advertising program being considered at Edison High School this fall that would put your business name in front of thousands each year. The project would include the installation of a giant, digital flat-screen board in the high school gymnasium. The board would be used to show short commercials, highlight student activities and engage visitors to basketball and volleyball games and school assemblies in fun and educational challenges. Business logos will border the board with advertisers also being able to play commercials or sponsor contests during breaks in games. Students will assist with the creation and production of many of the board media projects, providing them with hands-on experience and training. For more information, contact Joann Stagani, Athletic Director, at or by contacting the high school at 740.282.0065.
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Deadline is Wednesday at noon.
Jefferson County Safety Council Luncheon & Awards Program

Wednesday, May 16th, 2018
11:30 a.m. - 1 p.m.
Founder's Hall - Ground Level
Lunch catered by Manfred's Catering
11:30 Registration & Lunch
12:00 Presentation
Please RSVP by calling 740-282-6226 or emailing here .
Fees/Admission: $15 Per Person

May 2018 Safety Council Awards Program
Speaker: Don Ogden - Director of Behavioral Medicine, Trinity Health System
Topic: Opiates and Their Impact on the Workplace

Don Ogden has been employed by Trinity for the past 30 years. He is a licensed independent chemical dependency counselor and a licensed social worker. He has served as a member of the Jefferson County Prevention and Recovery Board, the Jefferson County Anti-Drug Coalition, the Jefferson County Juvenile Drug Court, Common Pleas Drug Court, and Trinity's Opiate Drug Task Force.

Mr. Ogden has presented workshops and trainings on the topics of Adolescent Substance Abuse, Compassion Fatigue, Drug-Free Workplaces, Medication Assisted Treatment, Opioid Addiction, Conflict Resolution, and Trauma-Informed Care.

Don has also been a guest on local TV and radio talk shows and has contributed to numerous publications regarding behavioral health issues.

Please note the May and June meetings are the last opportunities for those needing a CEO attendance.

NOTE: Safety Council Awards will be announced following our speaker.
32nd Annual Chamber Golf Classic

Tuesday, May 22nd, 2018
8:30 a.m. Registration
10 a.m. Shotgun Start

$500 per foursome, which includes golf, cart, box lunch, all-day beverages, and a steak dinner. Sponsorship and volunteer opportunities available. Watch In The Know and your mail for details. Space is limited. Click here to register your team today.
To RSVP or get more information on any Chamber event, please visit the Chamber  website  and click on the event you wish to view on the scrolling event calendar. Or print a hard copy by clicking the button below.
Around the State. Around the Country.
Up-to-Date Information from the Ohio and United States Chamber of Commerce
Is That Dog on the Job?

As enforcers of Ohio’s Laws Against Discrimination, the Ohio Civil Rights Commission acknowledges the differences between a mere pet, an emotional support animal, and an assistance or service animal and the legal rights owners of each animal may or may not have in places of public accommodation.

However, the Commission recognizes business owners and managers may not be as familiar with the differences and may be reluctant to refuse service to anyone with an animal for fear of violating the rights of a person with disabilities in places of public accommodation.

So what are the differences between these types of animals and what rights do people with disabilities and business owners have?

Read the article in its entirety by clicking   here
Solving the Crisis of the Vanishing IPO

It seems like a common occurrence—a company goes public, makes a big splash in the news, and raises billions of dollars through its IPO. But the truth is that this used to happen far more often than it does today. Over the past 20 years, the number of public companies traded on the stock market has been cut in half.

This trend hurts the entire economy. When a company goes public, it receives an infusion of capital that helps propel it to the next level of growth, which means lots of new jobs. In fact, 92% of a public company’s job growth occurs after it completes its IPO. Going public also provides more opportunities for Main Street investors and American families to share in the success of companies of all sizes and sectors.

Read the article in its entirety by clicking   here .
Check out the latest issue of Newsline , the Chamber's quarterly supplement in the Herald-Star!
  The Library Link
 Great Books About Business With Just A Click

Your link to success begins at the library. Each week in "In The Know," 
  you to a business book or magazine that will inspire, teach, inform, or elevate you, professionally and personally. This week's book is:

Quench Your Own Thirst:
Business Lessons Learned Over a Beer or Two
by Jim Koch

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft-beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.

View or download the book by clicking here .
Today in History

- May 11, 1947 -

After three years of development and engineering, the B.F. Goodrich Company, based in Akron, Ohio, revealed that it had successfully invented the tubeless tire.

As explains , "Goodrich’s tubeless tire effectively eliminated the inner tube, trapping the pressurized air within the tire walls themselves. By reinforcing those walls, the company claimed, they were able to combine the puncture-sealing features of inner tubes with an improved ease of riding, high resistance to bruising and superior retention of air pressure."

The tire was meticulously tested, and finally, in 1952, the government awarded Goodrich patents for all of the tire's features. Three years later, new automobiles considered the tubeless tire to be the standard tire. For more information on the tubeless tire, please click here .

- $9,046,000,000 -

We're nearly two months into baseball season, and it's never been more evident that America's favorite pastime is still very much present in our minds. In fact, that rather large number above is how much revenue baseball raked in last season. Furthermore, the average MLB franchise is valued at $1.65 billion.
Source: Statista
Questions about Oil & Gas?
These non-profit organizations are here to help you stay up-to-date on the oil and gas industry
in Jefferson County:

Contact Us
The Jefferson County Chamber of Commerce
630 Market Street
Steubenville, OH 43952
Phone: 740.282.6226
Fax:  740.282.6285
Get The Information You Need - The Chamber Staff Is Here To Help
Joy Grimm
Accounting & Administrative Coordinator

Contact Joy with billing questions, invoicing issues, to update your company information or to register for an event.

Janet King
Investor Relations Coordinator

Janet will assist you with utilizing your membership benefits, answering questions about member programming or how to promote your business through the Chamber.
Geena Diomedi
Administrative Coordinator

Geena is your go-to for assisting with an Eblast or In The Know blurb, answering questions about the Chamber's social media platforms or getting contact information for other chamber members.

Tricia Maple-Damewood

Contact Tricia with suggestions, input or feedback on member programming, how to get involved on a committee or special project or with questions or information about anything related to the Chamber.