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It appears that the unconscious mind stores up to 95% of our knowledge, and we are not even aware it is there until something triggers us to access this hidden knowledge. Brain researchers around the world, from the time of Sigmund Freud and before, keep discovering more and more about the power and influence of our unconscious minds. Long thought to be almost primal, governing simple stimulus response actions, delivering basic facts, recognizing objects and carrying out practiced movements, current and evolving research is demonstrating that our unconscious minds play a fundamental role in all our decisions.
According to neuroscientists, we are conscious of only about 5% of our cognitive activity so most of our decisions, actions, emotions and behavior depend on the 95% of brain activity beyond our conscious awareness. Our unconscious minds stores information accumulated over a lifetime and can access this information more quickly than our conscious mind can reason. The speed of the unconscious often gives us an instinctive feeling about which answer is right long before we can provide any tangible reasons supporting the decision.
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