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Job Description
Position Senior Vice President, Marketing and Communications
Company Susan G. Komen
Location Remote
Reports To CEO - Paula Schneider
Salary Range $225K - $300K
Website https://www.komen.org/
The Senior Vice President of Marketing & Communications is a difference maker, innovative and forward-thinking marcom executive focused on driving transformational results.
Position Summary
The Senior Vice President of Marketing and Communications is responsible for developing and executing the global strategic marketing and communication initiatives to drive the organization’s brand reputation, sustained and diversified revenue growth, and foster constituent engagement with donors, partners and collaborators. This role will lead a high performing team and collaborate cross-functionally to align marketing strategies with overall organizational objectives.
The position will develop and execute an integrated, proactive strategic marketing and communication plan. Advance Komen’s goals, including brand identity and reputation; broadening awareness of its programs and impact across key audiences. Create strategic initiatives to retain, reactivate and recruit donors, partners and collaborators. Possesses the ability to be flexible, collaborative, cooperative and data-driven with a unique blend of creativity and organizational understanding. Foster positive relationships and interaction with all levels of management and balance short-term operating needs with long- term strategic initiatives.
This position is responsible for leading, developing, and implementing strategic and tactical programs for all marketing and communications, to include all brand development, public relations, corporate development activations and community development marketing programs. In addition, this position oversees external advertising and promotion and will work collaboratively with corporate partnerships and community development teams to leverage all Komen-owned platforms, and the production of all video and digital media campaigns. This position will lead all public-facing strategic marketing to include brand development, public relations, external marketing and market performance analysis.
This position will report directly to the CEO and will be responsible for overall external marketing, messaging and branding activities for the organization. This position is responsible for external communications, crisis communications, issues management, organizational context for decisions and fostering organization trust and long-term growth against strategic objectives.
Leading the marketing and communications team, this position helps to set the overarching external marketing strategy for Komen and acts as steward for the brand. Develops and executes marketing programs that extend brand awareness, drive funding growth, donor engagement, and enhances service excellence. Has primary responsibility for developing, implementing and monitoring the annual marketing plan and handles all external marketing programs including market research, data analytics, and market segmentation.
Primary Responsibilities
STRATEGIC LEADERSHIP:
- Create compelling and innovative marcom strategies to propel transformational results.
- Develop and implement comprehensive marketing and communication strategies that support Komen’s brand, mission and revenue generation across the organization.
- Monitor industry trends and competitive landscape to identify opportunities for growth and innovation.
BRAND MANAGEMENT:
- Oversee brand positioning and messaging across all channels to ensure consistency and alignment with Komen’s mission and values that drive growth and expand the organization’s impact globally
- Oversee market research and seek competitive intelligence to meet changing market and competitive conditions that drive growth short- and long-term
- Lead initiatives to enhance brand awareness and reputation.
MARKETING STRATEGY:
- Direct all marketing efforts, including audience segmentation and insights, brand development and growth, content creation, public relations, and marketing event management. Collaborate with corporate partnerships and community development teams to develop, support and manage the integration of marketing and promotion initiatives to drive organizational strategies.
- Translate business objectives into campaigns that maximize marketing strategies and opportunities.
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Analyze market trends and constituent insights to inform marketing campaigns.
CONSTITUENT & TEAM ENGAGEMENT:
- Collaborate with senior leadership and across the organization to align marketing initiatives with organizational objectives.
- Provide guidance and support to community / local markets. Create marketing and communications processes and procedures to ensure consistency and best practices across all Komen communities.
- Integrate local marketing opportunities into the annual marketing communications strategic plan, providing timely messaging and solutions that motivate audiences to take actions that drive growth and impact for the organization
- Serve as a key spokesperson for Komen as approved and directed, engaging with media and industry influencers.
COMMUNICATION & PUBLIC RELATIONS:
- Serve as a key spokesperson for Komen as approved and directed, engaging with media and industry influencers.
- Develop and execute a global full funnel marketing and content strategy that delivers against marketing metrics, including awareness, consideration, engagement and conversion
- Ability to inform, inspire and engage internal and external teams in emerging digital marketing and social media opportunities that drive growth and impact for the mission.
- Manage the day-to-day workflow through the cross-functional creative teams while conceptualizing the integrated message to various stakeholder groups at all touch points.
TEAM DEVELOPMENT:
- Build, mentor and lead a diverse team of world-class marketing and communication professionals.
- Foster a culture of creativity, innovation, accountability, continuous improvement and data-driven, transformational results
BUDGET MANAGEMENT:
- Develop and manage the marketing and communications budget, ensuring efficient and effective allocation of resources.
- Leverage and utilization of in-kind media opportunities to increase Komen’s reach.
- Measure and report on the effectiveness of marketing campaigns and initiatives.
Position Qualifications
Minimum experience required for competent performance in the job.
- Bachelor’s degree in marketing, communications, advertising or related field; master’s degree preferred.
- 15+ years marketing and communications, with a minimum of 5 years in a senior leadership role. Specific experience in brand strategy, creative content, digital marketing, advertising and public relations. Current senior-level experience in global branding is highly desirable.
- 15+ years of experience in senior level marketing, branding and PR position overseeing multi-channel marketing. Proven track record of developing high impact / successful marketing strategies and campaigns that drive results.
- 10+ years of experience directing a team of marketing, PR and creative staff involved in all phases of marketing and advertising production.
- Proven track record of increasing revenue and brand awareness.
- Ability to effectively create and manage budgets, develop forecasts, and reconcile department needs against changing company priorities and performance.
- Progressive career with superior creative, analytic, and strategic skills with the ability to translate marketing strategies into content and digital campaigns that are consistent with the brand vision.
- Demonstrated ability to present, articulate and sell concepts to senior leadership by discussing how those concepts meet the brand’s strategic marketing and financial objectives.
- Strong leadership and team-building skills with the ability to inspire and motivate others. Demonstrated ability to delegate and manage an in-house team and manage multiple outside resources.
- Experience in budget creation / management and strong data analysis skills. Ability to work within established scheduling parameters, negotiate effectively with outside vendors and manage department activities to ensure teamwork and a successful flow of work through the organization.
- Exceptional communication and interpersonal skills. Strong verbal, written and presentation skills.
Preferred (type and amount) of experience for competent performance in the job.
- Prefer prior experience with a not-for-profit or cause-oriented organization.
- Agency experience considered a plus. Supervisory and media spokesperson experience is preferred.
Specialized knowledge requirements of the position.
- Strategic thinker with a results-oriented, data-driven mindset.
- Creative and innovative approach to problem solving.
- Ability to thrive in a fast-paced, dynamic and remote environment.
- Must effectively manage and develop staff to include coaching and mentoring.
- Strong customer service and interpersonal skills – the ability to interact with many different people, internally and externally.
- Serves as thought leader and consumer advocate for new technologies, platforms, and programs.
- Proven analytical skills, with the ability to summarize and present findings clearly and concisely.
Travel Requirements. Does this position require travel outside of the office (locally or out of town)? May travel periodically as needed, approximately less than 30%
Company Background
About Susan G. Komen
Forty-two years ago, a sisterly promise ignited a spark that would fuel a global crusade against breast cancer. Today that promise continues to prevail as the driving force behind Susan G. Komen’s unwavering quest for a future free from the grip of this deadly disease.
In the pursuit of our goals, we’ve helped fuel research, unlocking the biology of breast cancer and discovering insights that propel us toward more effective risk reduction strategies, earlier detection methods and innovative treatments. This helped reduce breast cancer mortality by more than 42%.
To date, we’ve invested nearly $3.6 billion in groundbreaking research, community health outreach, advocacy and programs in more than 60 countries. Due to investments in research, 19 new drugs for breast cancer were approved in the past decade, and Komen is proud to have been a catalyst for these discoveries.
We stand firm in our promise to never give up on our vision of creating a world without breast cancer.
Susan G. Komen Mission
Save lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer.
Susan G. Komen Vision
A world without breast cancer.
Our Impact
For four decades, Susan G. Komen® has stood at the forefront of change, demanding that people be able to talk openly about breast cancer and not be shunned into the shadows, mobilizing communities across the world and completely revolutionizing the way people support a cause.
Our People and Teams
With more than 100,000 survivors and activists, we are the world’s largest, most progressive grassroots network of people fighting to end breast cancer forever. As the face and voice of the global breast cancer movement…
We are local activists in more than 120 cities and communities, mobilizing more than 1.7 million friends and neighbors each year through events like the Susan G. Komen Race for the Cure® Series.
We are advocates at the local, state and federal level, fighting for the screening and treatment programs that save lives and the research that brings us closer to the cures.
We are global citizens working with local health groups around the world and through komen.org to help millions of women in nearly 200 countries overcome the social, cultural and economic barriers to breast health and treatment.
Key Leaders
Paula Schneider - President and CEO
Paula Schneider is president and CEO of Susan G. Komen®, responsible for the strategic direction and day-to-day operation of Komen’s research, community health, public policy advocacy and global programs. Schneider brings a personal perspective to Komen’s mission as a breast cancer survivor whose mother died of metastatic breast cancer.
Ed Dandridge - Chair of the Board of Directors
Ed Dandridge is a recognized business leader with a 30+ year track record of joining executive management teams of leading global companies at critical points of transition, working closely with CEOs and boards of directors to help reshape their market positioning and reputation among key stakeholders.
A Timeline Of Key Events
Early 1950’s – The NY Times refuses to publish an ad for a breast cancer support group stating that it would not print the words “breast” or “cancer.”
1969 – The modern mammogram is invented.
1970’s – The standard treatment for breast cancer is a one-step surgical process in which a patient is put under anesthesia for a biopsy and, upon a positive result, is immediately subjected to a radical mastectomy without consultation.
1972 – Shirley Temple Black becomes the first in a series of well-known figures to publicly announce a breast cancer diagnosis.
1974 – First Lady Betty Ford openly discusses her diagnosis and mastectomy. Two weeks later, Second Lady Margaretta Rockefeller undergoes a double mastectomy.
1975 – Breast cancer patient Rose Kushner challenges the standard one-step process, opts for a less-invasive modified mastectomy and publishes the details of her experience in Breast Cancer: A Personal History and Investigative Report.
1980 – After a 3-year battle with breast cancer, Susan G. Komen dies at the age of 36.
1982 – Nancy Brinker establishes the Susan G. Komen Breast Cancer Foundation.
1982 – Komen awards its first research grant for $28,000 to Dr. Gary Spitzer at the University of Texas MD Anderson Cancer Center
1983 – The first Race for the Cure® takes place in Dallas, TX with 800 participants.
1984 – Komen founder Nancy Brinker is diagnosed with breast cancer.
1986 – The first Breast Cancer Awareness Month is held in October.
1991 – Komen establishes the pink ribbon as a national symbol for the cause by distributing one to every participant in the NYC Race for the Cure®.
1992 – Komen awards the first Brinker Awards for Scientific Distinction to Dr. Bernard Fisher, and Dr. V. Craig Jordan
1993 – Fashion model Matushka exposes her mastectomy scar on the cover of New York Times Magazine.
1995 – Race for the Cure® events take place in 57 U.S. cities
1996 – The first breast cancer awareness stamp is issue by the U.S. Postal Service.
1998 – The first international Race for the Cure® is held in Costa Rica.
2002 – More than 1.3 million participate in over 100 Race for the Cure events in the U.S. and two other countries.
2007 – Komen awards the first grant for the Komen Tissue bank, the only biorepository of its kind collecting normal breast tissue to study the causes and prevention of breast cancer.
2008 – The Race for the Cure® celebrates its 25th anniversary.
2014 – 150 Komen race events will be held worldwide, including in the U.S., The Bahamas, Belgium, Georgia, Germany, Greece, Italy, Puerto Rico and Tanzania.
Awards & Recognition
We recognize the dedication, hard work and outstanding accomplishments of some of the exceptional people who are bringing us closer to a world without breast cancer.
Congratulations to all of this year’s award recipients!
The Brinker Awards for Scientific Distinction
Established in 1992, Komen’s Brinker Awards for Scientific Distinction recognize pioneering work in breast cancer research and treatment. These awards honor leading scientists for their significant achievements and contributions in basic and translational science and clinical practice that have advanced the fight to save lives and realize our vision of a world without breast cancer.
The Rising Star Researcher Award
The Susan G. Komen Rising Star Researcher Award has been established to recognize innovative work and leadership in breast cancer research and treatment. This award focuses on investigators whose work has the potential to significantly impact the breast cancer field and who demonstrate strong leadership potential in the breast cancer community.
The Research Advocacy Champion Award
The Susan G. Komen Research Advocacy Champion Award has been established to recognize an individual for their outstanding achievements in breast cancer research advocacy. This award honors an emerging or established advocate leader who is making significant contributions to ensure the unique and valuable perspectives of breast cancer patients, survivors and co-survivors are integrated into the scientific dialogue to drive progress, improve patient outcomes and help realize our vision of a world without breast cancer.
Working at Susan G. Komen
At Susan G. Komen, we know that every employee plays a role in furthering our promise to save lives and end breast cancer forever. That’s why we’ve worked so hard to create a workplace that attracts and retains a diverse group of passionate, committed and talented individuals. Thanks to a competitive benefits package and an emphasis on work/life balance, we’re able to provide opportunities for employees to meet their personal and professional needs while contributing to an incredibly important cause. For us, it’s not just about making a living. It’s about making a difference.
Equal Opportunity Employer
Susan G. Komen is fair and equal in all of its employment practices for persons without regard to age, race, color, religion, gender, national origin, disability, veteran status or sexual orientation. Additionally we embrace Diverse Teams & Perspective and we find strength in the diversity of cultural backgrounds, ideas, and experiences.
Bonus Program
We have a bonus program that is based on achievement of overall org-wide success. The plan is “self-funded” meaning we must exceed our budget by enough to pay for the bonus which is very common in the non-profit world. This position would be eligible for that bonus which for FY25 (our current fiscal year) would be 10% of base pay, assuming our goals are achieved. This plan is reviewed annually by the board of directors and is subject to change each fiscal year.
Recent Susan G. Komen News
To apply:
Tell us why you are a great fit for Susan G. Komen. Please send a cover letter, resume and compensation requirements to kimhunter@lagrant.com.
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