The obsession is real with ADK Emotions‘ BEYBLADE, spawning a TV series and spinning top sets that kids can battle with. See the full video...

From squishy, little dumplings to a realistic Labradoodle, Senior Editor Maddie Michalik joined Today in New York with some brand-new toys! See the full video...

Grab your Easter basket and go on the hunt for the spring Squishmallows styles! Read our review...

This sidewalk chalk is almost too pretty to play with. Read our review...

Discover the power of coding with this DIY fuse bead kit. Read our review...

While staying at home is still the safest way to spend time this year, there are plenty of at-home activities that offer hours of engaging fun for kids — without leaving the house! Read more...

The new digital platform highlights inspiring female trailblazers. Read more...

This limited-edition collection is as sweet as PEEPS themselves. Read more...

Make new traditions this year with a seasonal twist on a traditional board game and a cereal that will turn your milk green. Read more...

Enter the Beystadium for a chance to win awesome BEYBLADE prizes! RSVP Here...