Show interest in their interests
It's not enough to simply post on social media.
You need to be actively engaging with your prospects
to show the
behind your brand. Like their posts, retweet their content and comment on their tweets. And make sure you're posting content that interests your core buyers. You'll stay top of mind.
Know how they take their coffee
Harness Facebook Advertising's capabilities to target specific audiences based on their interests. If you feel a post-holiday slump in sales or a lull in online engagement, a targeted brand awareness ad appealing to your prospects will do the trick.
Celebrate your anniversaries
If you don't already have an email marketing strategy set up, now's the time. Send a note on big anniversaries: a year after someone subscribes to your updates, a week after their first purchase or a welcome when they follow your blog.
Introduce them to your friends!
Word of mouth is one of the best ways to market yourself. Get going on some
customer case studies for your website
, or start a social media influencer campaign! Your on-the-fence customer is more likely to take the plunge if everyone else is singing your praises!