I  N  C  O  R  P  O  R  A  T  E  D


February 6,  2018    
Tully & Holland, Inc. is pleased to announce that its client, Imaginova Corporation, sold its subsidiary, Optronic Technologies, Inc., dba Orion Telescopes and Binoculars, to Optronic Holding Corp., a corporation newly formed by Orion's management team. Orion, based in Watsonville, California, is a leading brand and the largest ecommerce company in the telescope market. Founded over 40 years ago, the Company sells its quality telescopes and binoculars, on-line, in its flagship store, through Amazon, and to independent dealers in North America and Europe. The Company owns the iconic URL's,
Management has plans to continue the international, product line and ecommerce growth it pursued when owned by Imaginova.
Through this transaction and our dialogue with various parties, Tully & Holland has gained deep insight into the hobbyist industry and demand dynamics for both prospective buyers and sellers.  Tully & Holland ("T&H") is a boutique investment bank that specializes specifically in the consumer products space.  Founded 25 years ago, Tully & Holland has completed many transactions for mid-size ecommerce companies across various sub-sectors. T&H is led by a senior management team with significant industry and investment banking experience.   Please do not hesitate to contact us should you wish to discuss current industry dynamics. 

About Tully & Holland, Inc. 
Tully & Holland www.tullyandholland.com   is a leading Boston, MA-based investment bank established in 1992. The firm provides corporate finance and mergers & acquisitions advisory services to middle market consumer product companies. Tully & Holland has particular expertise representing food & beverage companies, multi-channel marketers, retailers, and consumer product manufacturers and distributors. For further information on this deal or the firm, please contact Stuart Rose, Managing Director srose@tullyandholland.com. 

Tully & Holland, Inc.
Investment Banking for Consumer Product Companies
Serving Food Companies, Direct Marketers, Retailers, Manufacturers & Distributors
(781) 239-2900