Texas Auctioneers Association - Block Talk - January 2018

Your Monthly News & Updates
Social Media Marketing Tips - Breathing Personality Into Your Brand  
By: Heather Kaspar, BAS, REALTOR, TAA Board of Director
When using your social media platform of choice, remember that it's not just about showcasing your business & the services you provide. While it's important for people to know the services your company offers, its also important to let you customers & followers get a glimpse of who you are. Yes, people choose to do business with you from the referrals of others, word of mouth, & the great job you do for them, and even more basic - you provide a service that they need.  
People also like to do business with real people & people they can identify with. Do you love remodeling old homes? Trying out new restaurants in the area? Buying & selling cattle? Rebuilding old tractors? Are you a big supporter of local high school athletics? What you may find is that you could start cultivating new customers that choose to call you because you provide a solution to their problem AND they have similar interests.  
You could choose a broad angle and share your favorite recipes once a week, or get more targeted and share before and after pictures of projects you created or refurbished. Spend some time thinking about how you can breathe your personality into your brand. 
HOLD THE DATE | MAY 5-8 | Bryan, TX  
TAA Annual Convention & State Championship! 
NEW Business Course. NEW Speakers. NEW Real Estate CE.
TERRIFIC President's Reception - Tonkawa Ranch - Beef, Brew, Skeet Calcutta & More!
Send in the Best Idea and Win!
Send in your best idea for the THEME for the May 5-8, 2018 TAA Annual Convention & State Championship.

We are in College Station - Aggieland! If you leave it up to President, Aggie Alum, Lance Swigert - Our theme will be "Gig Em!"

ALL ideas will be considered. The winning theme will get a prize.
Send in ideas by Jan 22.

How to send in?    
EMAIL: info@texasauctioneers.org 
TAA FACEBOOK: comment or share on Facebook! 

Member renewals have been mailed. RENEW TODAY
Renewals were mailed and a renewal form was included in the 4th Quarter Newsletter. Early rate to renew is good until Feb 1.  
TAA membership is on calendar year.
Mail: 201 Stillwater, Ste 8, Wimberley, TX 78676
Fax: 888-394-1123
Articles, highlights, pictures, business or product tips, handy network information, etc...
Submit to TAA info@texasauctioneers.org by Jan 25 for inclusion in the 1st Quarter TAA Newsletter.    
Texas Coastal Cattle Women Ranch to Runway Show & Luncheon - Houston, TX  
February 6th from 10AM-3PM. BraeBurn Country Clucb, Tickets $50.
Email jacqui.davie@lfg.com for tickets.  Proceeds benefit Scholarship for Texas Youth. Shopping, silent auction, style show, lunch and cash bar.  
HELP WANTED! - Midland, TX
We are looking for an Internet clerk, familiar with any of the online bidding platforms: Auctionzip, Proxibid, Hibid would be good. 
Contact: Suzette Watkins at 432-349-6890. 
Job postings & classifieds are FREE!  
Send to info@texasauctioneers.org by 10th of each month.