Texas Auctioneers Association - Block Talk - January 2018
Your Monthly News & Updates
Social Media Marketing Tips - Breathing Personality Into Your Brand
By: Heather Kaspar, BAS, REALTOR, TAA Board of Director
When using your social media platform of choice, remember that it's not just about showcasing your business & the services you provide. While it's important for people to know the services your company offers, its also important to let you customers & followers get a glimpse of who you are. Yes, people choose to do business with you from the referrals of others, word of mouth, & the great job you do for them, and even more basic - you provide a service that they need.
People also like to do business with real people & people they can identify with. Do you love remodeling old homes? Trying out new restaurants in the area? Buying & selling cattle? Rebuilding old tractors? Are you a big supporter of local high school athletics? What you may find is that you could start cultivating new customers that choose to call you because you provide a solution to their problem AND they have similar interests.
You could choose a broad angle and share your favorite recipes once a week, or get more targeted and share before and after pictures of projects you created or refurbished. Spend some time thinking about how you can breathe your personality into your brand.
HOLD THE DATE | MAY 5-8 | Bryan, TX
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