The Texas Auctioneers Association is excited to announce that 2020 is the first year that we are offering all three tracts for the
Texas Certified Auction Professional
The TCAP courses were developed to further educate the recent auction school graduate. Once graduates receive their auctioneer license the top question you receive most often is “What do I do now?” Great Question?
The auction industry can only survive through our new generation of auctioneers. Our job as auction professionals and as an association is to teach them the skills to survive and grow by supplying them with the tools to become successful in their future endeavors.
Now here is the question that I am receiving from the seasoned auction professionals, “What can these courses offer me?” As a second-generation auctioneer I can tell you by experiencing the intense education firsthand from the very beginning, that you can teach an old dog new tricks. TCAP Business Course 1 helped me set up a business plan and restructure my business. The TCAP Marketing Course 2 taught me how to fine tune my sales & marketing skills. I will be finishing up my certification this year with the TCAP Auction Logistics Course 3 and cannot wait to learn new techniques and trends that will enhance my business operations.
Here is a general breakdown of what the courses can offer you:
TCAP Business Fundamentals Intensive Course 1
offers Business Planning & Setup, Start Up Financial Expectations and Trends, Technology Boot Camp for Start up and the Hard Knocks Panel.
TCAP Marketing At All Angles Course 2
offers The role of your website in marketing company & events, prospecting and lead generation, closing & role play, advertising trends and media buying updates, sales & marketing strategies, building clients, and communication skills, marketing pearls panel what worked for us and what didn’t-staffing tips & Q&A.
*Free head-shot offered during lunch and free starter set business cards*
TCAP Auction Logistics Course 3
offers Identifying needs & audience, physical set ups, clerking, cataloguing, using checklist, online vs live auction needs, distribution and future trends, audio visual & sound tips, Insurance trends, live mini auction training and differences in auction type logistics panel.
*TAA Auctioneer Mentors Offered for 6 months to intern or advise*
All Courses can be taken separately and in no particular order.
You do not have to be a member of the TAA or a licensed auctioneer to attend these courses. Once attendees have completed all courses offered, they will earn the Texas Certified Auction Professional (TCAP) credential, receive a certificate, recognition and lapel pin.
Staff may attend with Auctioneer at the same rate.
You can register online
! Register before April 15, 2020 to receive the early rate.