TCS Data-bits
July 2016   
    In this issue. . .
- Courting your customer
- How to Avoid Public Wi-Fi Woes on a Business Trip
- Your mobile phone account could be hijacked by an identity thief
- Why a mobile website is no longer optional
- Intern Corner
         
 

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Phishing Attack


Mitchell Thompson

What is your dream job?
Work as a programmer for a games company or do cyber security

Do you have any hidden talents?
I'm very good at tricking the bad guys!

What is your favorite snack?
Boiled peanuts

What is the last concert that you attended?
Of Monsters and Men at Red Hat Amphitheater in Raleigh on June 15th

Do you own any pets?
1 cat, Geisha.

What is your favorite song to sing in the shower?
I don't usually sing in the shower, but when I do, I prefer something folksy.

If you could live in another country, which would you choose?
Switzerland or the Czech Republic


Courting your customer
used with permission from IBM Big Data & Analytics Hub
by Misty Ahmadi, Content Marketing Manager, ECM, IBM


You put a lot of effort into courting a new customer for your business. You make sure the customer gets the best experience while deciding to sign with your company. After all your hard work, the customer decides to join. That decision may seem like the time to celebrate. However, the fight to keep your customer interested has just begun.

Feeling important

Customers often look for the courtship period to continue. They don't want to feel as though they've become second tier to the customers signing on who are newer than they are. Is your business equipped to keep this committed relationship alive?

Read more

How to Avoid Public Wi-Fi Woes on a Business Trip
used with permission from Norton by Symantec

Now that summer is here, it's not just families that will be filling airports and hotels. While other people may be vacationing, business travelers will continue to work their way around the country and the world. According to the quarterly GBTA Sentiment Business Traveler Index, these working travelers face challenges in staying productive on the go — and mobile connectivity is a large factor in the success of a business trip. Although often overlooked, staying secure on public Wi-Fi should also be an important part of business travel.

Wi-Fi All the Time

Because most business is now conducted online — from holding meetings to submitting expenses — perhaps it's not surprising that business travelers demand Wi-Fi. In fact, the Global Business Traveler Association's October 2015 report says 83% of business travelers want Wi-Fi wherever they go. And 76% are more likely to book a hotel if it offers free Wi-Fi.

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Your mobile phone account could be hijacked by an identity thief
used with permission from FTC Business Center Blog
by Lorrie Cranor, Chief Technologist


A few weeks ago an unknown person walked into a mobile phone store, claimed to be me, asked to upgrade my mobile phones, and walked out with two brand new iPhones assigned to my telephone numbers. My phones immediately stopped receiving calls, and I was left with a large bill and the anxiety and fear of financial injury that spring from identity theft. This post describes my experiences as a victim of ID theft, explains the growing problem of phone account hijacking, and suggests ways consumers and mobile phone carriers can help combat these scams.

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Why a mobile website is no longer optional
used with permission from HP Technology at Work

In a move widely dubbed "Mobilegeddon," Google changed its search algorithm to favor mobile-friendly websites. The impact of Mobilegeddon proved real, as traffic on non-mobile friendly websites dropped 12 percent in the two months following the change. 

Suddenly, having a mobile-optimized website became a necessity for businesses committed to attracting and appeasing customers.

Read more

 

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