The first Landhope store opened in 1969, created by Stroud and his parents, as a way to market their homegrown dairy products. They sold homemade ice cream as well, and then a business advisor recommended adding convenience items. They expanded to include fuel pumps and delicatessens, and today Landhope now has four locations, each a community hub.

Course development

The Willowdale course is located on an old dairy farm directly behind the original Landhope in Kennett Square. “I asked a lot of other (course developers) for advice,” when he was in the planning stages, Stroud recalls. “I talked to Nick Arundel (who created Virginia’s Great Meadow) and Mason Lampton (who created Georgia’s Callaway Gardens course.) Everything they told me was 100 percent accurate. They were all about safety for the horses, first, but for making it a spectacle for the spectators, too.”
Willowdale is one of the few U.S. steeplechase courses with irrigation. There’s more than a mile of underground piping, with risers at intervals for the big irrigation wheel. The course tops a huge Delaware River watershed aquifer, so the water table is almost never a problem. Still, Stroud is keenly aware of conserving resources, so they incorporated the old dairy barn’s underground sump tank to store thousands of gallons in reserve. 
Willowdale debuts a new timber course for 2019, post and slip-rails that Stroud says are easy to fix, with top rails that break if hit hard. The commitment to conservation of resources extends to Stroud’s obstacles: The “new” jumps are actually old, recycled posts and rails he had local fencebuilder Mark Wilson stockpile when he replaced a fenceline on a neighboring property.  
Still, racing is just part of the equation. “People are coming for a day in the country. They want to be entertained,” Stroud says. In addition to action on the racecourse, there’s a hive of activity in the boutique area on homestretch hill – shopping, restaurant booths, a kid’s alley with games and activities, an antique car display, terrier races, the Whip Tavern tailgate competition, pony races, a side-saddle race and more.  
The new NSA live stream will show on monitors in the sponsor tents, and Stroud solicits active trainers and jockeys to speak to patrons during the racing day. 
“People are really excited to be part of something like this,” he says. “It’s become part of the community. We try to be a great neighbor.”