The AR cloud is a critical component of AR’s promise. As a data resource, it’s not as sexy as AR’s highly-visual front end, and therefore doesn’t get the airtime it deserves. But its recognition and fan base are starting to grow. We dive into AR Cloud basics.READ MORE
For success in the revenue models we examined last week, compelling mobile AR user experiences first have to be developed. We’re early in mobile AR’s adoption cycle, but what are lessons so far for engagement, stickiness and UX? We survey the landscape.
2017 was disappointing for XR, and parts of that will flow into 2018. But there are bright spots according to XR thought leader and Metaverse author Charlie Fink. We break down his outlook from a recent dialogue.READ MORE
Enterprise AR is projected to reach $35 billion revenue in 2021. The tipping point will be 2019, and it’s all about breaking down organizational resistance, just like we saw with enterprise smartphone adoption. Is AR on a similar path?READ MORE
One of AR and VR’s criticisms is that they further isolate an already digitally-distracted culture. The counter argument, at least for AR, is that it raises our gaze up from smartphones held down. What will this mean for AR app strategies?READ MORE
With emerging tech, history has taught that it's all about finding openings for business opportunity and gaps in the value chain. And that process is all about having a knowledge position. Against that backdrop, we offer