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Who is Roger?
Roger Bruére, Vice President
Material Handling Division
Few people know 4B Components Limited—and material handling—as well as Roger. Let’s get to know him better!
How long he’s been with 4B?
Roger came to 4B Components Limited straight out of university nearly two decades ago, after finishing his bachelor’s degree in mechanical engineering from Purdue University. (Our Illini and Hawkeye employees try not to hold it against him.)
How is working at 4B different?
“4B has a strong human element to its business, an open line of communication, a family-like work environment that encourages authenticity and creates a sense of belonging for the employee. I believe these are some of the reasons for the high number of long-term employees at 4B.”
How his background shapes his perspective.
Born in Mexico, raised in Brazil and the United States, Roger has a multicultural background combined with technical training that have served both him and 4B well in the international business market.
How he connects with customers.
“By stepping into their world and sharing their perspective, the dynamic in the relationship shifts from buyer/seller to people working together to solve a problem,” Roger says. “From my experience, this mindset helps us achieve our ultimate goal, which is to build trust and long-term relationships.”
How he takes a break from work.
I’m passionate about sports. I play competitive soccer, tennis and basketball. I enjoy mountain biking with friends; I coach a local soccer team where my son plays, and I love traveling with my family.
What surprises people about Roger?
He’s fluent in English, Portuguese and Spanish, and has dual citizenship in Brazil and France!
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