Don't Engage N Road Rage ® is a Michigan based company committed to promoting Road Rage Education, Awareness, Resources and Safety across the country.
The company was founded in 2017 by Pastor Rick V. Sykes, Sr. of Detroit, Michigan. His personal encounters regarding road rage inspired him to call attention to this epidemic that is wreaking havoc across the country. Pastor Sykes believes that if one life is changed or saved, the mission, message and brand is worth it all.
Don't Engage N Road Rage has partnered with local sports teams such as the Detroit Tigers, Pistons, Red Wings and Motor City Cruise to bring mass awareness to road rage. The company was blessed to carry its mission and message to the state of Arizona by partnering with the Arizona Coyotes for Road Rage Awareness Game Night.
Don't Engage N Road Rage has 3 goals:
- Strategically promote Road Rage Awareness through partnerships, projects, programs and social media platforms.
- Educate & Challenge Gen Z's and Millennials to be responsible, respectful and reasonable. (Over 50% of all road rage incidents are committed by millennials)
- Reduce road rage incidents both now and in the future through education.
