The first public relations department was created in 1889 when industrialist George Westinghouse wanted to get coverage for one of his electricity projects. While most agree that public relations as a paid profession began in the early 1900s, there is no doubt that it is vastly different today, and it will continue to evolve, as we move forward. So, what will PR look like in 2021? There are a number of things we can expect. Here’s a peek about what’s coming our way.
PR professionals will continue to learn how to work in a pandemic and as a result, we expect to see a blend of an in-office and mobile workforce. Maintaining company culture will rely on daily or weekly video calls with staff and socially distancing in person events. Our own team meets every morning on Zoom to go over deliverables for each client. Those who thrive will remember to inject a bit of fun into the day. For example, we connect digitally by playing virtual games and by attending online conferences related to the PR industry. Thus, identifying new ways to communicate with your team will continue.