2021 Predictions: The Future of Public Relations
The first public relations department was created in 1889 when industrialist George Westinghouse wanted to get coverage for one of his electricity projects. While most agree that public relations as a paid profession began in the early 1900s, there is no doubt that it is vastly different today, and it will continue to evolve, as we move forward. So, what will PR look like in 2021? There are a number of things we can expect. Here’s a peek about what’s coming our way.

PR professionals will continue to learn how to work in a pandemic and as a result, we expect to see a blend of an in-office and mobile workforce. Maintaining company culture will rely on daily or weekly video calls with staff and socially distancing in person events. Our own team meets every morning on Zoom to go over deliverables for each client. Those who thrive will remember to inject a bit of fun into the day. For example, we connect digitally by playing virtual games and by attending online conferences related to the PR industry. Thus, identifying new ways to communicate with your team will continue.
Tips for Keeping Your Staff Engaged:
The Importance of Professional Development Workshops
With many employees working remote – even if some people choose to come in the office – how do we encourage staff engagement and show that we’re supporting their professional advancement? Here at The Hoyt Organization, we developed a three-part workshop dedicated to exploring professional goals and creating positive synergy for the entire THO team. 
We began by hiring a professional corporate trainer who has worked with over 1,000 people over the past 17 years helping to make employees better equipped to succeed not only in the day-to-day functions of their jobs, but in life as well.  Our trainer led each of our three sessions that were designed to inspire employees to set goals for their professional ambitions as well as provide each employee a road map aimed at showing them the way. Each session included tips on how to select the right tools to achieving one’s goals and living a life of purpose. These workshops were held in the office with participants wearing masks and social distancing. A delicious lunch was delivered midway through each session creating an opportunity for connection, team bonding and laughter through this shared experience. 
To see an outline of what each session contained click here. 
Welcome New and Returning Clients 
Media Coverage
Forté Specialty Contractors, a Las Vegas-based design-build construction company known for creating amazing experiential spaces around the world, showcased its renovation of Steve Wynn's Las Vegas residence on KSNV. The firm recently expanded its luxury housing division to support the booming market.
Real estate broker Brett Warner of Lee & Associates, was featured in a The Los Angeles Times article for arranging a $40 million sale of a large-scale apartment and hotel complex called LaTerra Burbank. Lee is the largest broker-owned firm in North America. 
Rainbow Housing Assistance Corporation, a nonprofit organization which provides service-enriched housing programs for residents of rental housing communities throughout the country, was showcased in a feature story published by the Houston Chronicle. The story showcased one of Rainbow's properties a HUD EnVision Center.
Workit Health's co-founder, Lisa McLaughlin, was featured in an ABC 23 segment dedicated to showcasing telehealth resources for people struggling with substance use disorders. The company provides online, on-demand addiction treatment including telemedicine medication for opioid use disorder and alcohol use disorder.
Social Media Results
Using Social Media to Expand Brand Awareness for the ACE Mentor Program 
How can a small non-profit organization expand their brand awareness with a limited budget? THO took on the challenge. The program provides high school students with scholarships, resources and mentorship to pursue careers in architecture, construction and engineering. THO, which has been working with the LA chapter since 2016, implemented a social media strategy to facilitate the dialogue between mentors and students using engaging graphics, intentional calls to action (CTA), and event – which are now all online -- promotion.
These efforts have resulted in consistent growth in total followers and engagement across Twitter, Instagram, LinkedIn and Facebook. Today, the Instagram followers are well over 500 and counting. We look forward to continuing to expand the ACE brand in the years to come!
THO Must Reads
THO Awards
Forbes partnered with market research firm Statista for their inaugural ranking of America’s Best PR Agencies 2021. To develop the list, Statista surveyed more than 12,700 experts and 20,500 customers who nominated more than 5,000 firms.

Participants were asked to indicate how likely they were to nominate a particular agency on a scale of zero (very unlikely) to 10 (very likely). Statista then narrowed the list to the top 200 and gave those that received at least the median score a four-star rating and those that exceeded the median score a five-star rating.
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