PR + Digital:
How the power of digital is driving today’s public relations campaigns
There will always be value in tried-and-true traditional public relations practices, however, in an increasingly digital landscape, evolving into new channels and expanding into the digital landscape is not only necessary, it’s required. With more clients looking to build their sales funnels, PR today is no longer press only, and digital is the name of the game.   

Read more of THO's feature story here.
THO Embarks on Lead Generation Efforts for Clients
PR is known to significantly move the needle for press opportunities, however more opportunities have begun presenting themselves utilizing PR as a tool for Lead Generation. For this reason, The Hoyt Organization created and implemented several campaigns to generate leads for our clients. Read more below:
Genomic Life
To generate more leads to grow the business during a critical sales period, The Hoyt Organization (THO) leveraged organic and paid social strategies to drive additional traffic and leads to the company website. As a result, Genomic Life's LinkedIn Ad reached over 16.8k users with a view rate of more than 88%.
Lee & Associates Los Angeles – Downtown 
THO focused on developing a Lead Gen recruitment campaign for multifamily brokers. The campaign included supporting the new office's launch party with social media content as well as media relations support which resulted in two media RSVPs with The Real Deal and Downtown Weekly LA.

Additionally, the campaign included drafting a multifamily broker recruitment email cadence which invited brokers to visit the office and meet the president of Lee & Associates Los Angeles – Downtown. The email cadence also painted the picture of the new type of the office culture.
Welcome To The Team
Please meet Rachel Keating, who joins us as an intern! A recent graduate of the Vanguard University of Southern California, she completed her bachelor of arts degree in communication with a concentration in public relations. She is passionate about graphic design, as well as digital and social media outreach, and she’ll be helping us push forward our healthcare and real estate clients as their programs unfold.

Fun Fact: Rachel is fluent in Spanish. 
Top Hits
Authority Magazine featured Erica Balin, principal of Lee & Associates — LA North/Ventura, Inc. in "The 5 Things You Need To Succeed In The Real Estate Industry" Q&A series. 
Greenbridge Investment Partners' announcement of the lease for the four-story Pasadena Star-News building property was showcased in Commercial Observer in an article titled, "Wake & Late Signs 15K-SF Lease at Pasadena Star-News Building."
Los Angeles Business Journal showcased the $38 million transaction for Palisociety's hotel completed by Jordan Rubinstein, vice president of Kennedy Wilson Brokerage.
Cyber Defense Magazine published a byline article titled, "Trust in The Future of Electronic Healthcare Data Management and Security" which was written by Coley Chavez, Chief of Staff and Compliance Officer of Genomic Life.
The 2022 University of Southern California Casden Economics Forecast author Richard Green and director of the Lusk Center, was recently interviewed by KNX News radio about two-year projections for multifamily rents and vacancies in Los Angeles, Orange, San Diego and Ventura counties, and the Inland Empire. Listen to the recording here.   
The San Fernando Valley Business Journal named Robert Licht, Chief Financial Officer of Hertz Investment Group as the 2022 Private Company CFO of the Year (Large Company).
Maximizing LinkedIn Presence to Establish Industry Leadership 
The Hoyt Organization developed a social media plan for Hertz Investment Group that would strengthen the company’s digital presence, as well as its position as a powerhouse in the institutional office market. A significant component of this plan was a focused effort on expanding Hertz’s LinkedIn footprint, which was rife with potential that had not yet been fully explored. At the time THO began managing the company’s LinkedIn account, it had 1,812 followers with no posts.  

Hertz Investment Group’s LinkedIn generated over 30,000 post impressions throughout the year and garnered 281 new followers.
THO's Sailing Trip In Marina Del Rey
This year, THO enjoyed a sailing trip in Marina Del Rey! The opportunity to sail was donated by Tom Neary for an auction held by the ACE Mentor Program of America (ACE). The organization is a free, award-winning, afterschool program designed to attract high school students into pursuing careers in the architecture, construction and engineering industries, including skilled trades.

Learn more about ACE here: https://www.acementor.org/.
THO Must Reads
THO Awards & Recognitions 
In the month of November alone, THO received seven accolades including three PRSA Prism awards, one bronze PRGN Practice Award, one Clutch award and two honorable mentions for PR News Platinum Awards. See below for the details:
PRSA-LA Prism awards:
  • Re-Instating Investor Trust in Client Leadership - Hertz - 2022 Investor Relations

  • Securing High-Profile Social Media Coverage for Prominent Water Feature, “Surreal” at EXPO Dubai - Water Entertainment Technologies (WET) - Integrated Communications, Technology 

  • Expanding Affordable Housing in the Coachella Valley - CHOC - 2022 Diversity Communications, Not-for-Profit

PRSA-LA is your local career connection to the world’s largest and most prestigious association for public relations professionals.

PRGN Best Practice Award:
  • Let's Get Personal: Introducing Genomics at Hybrid Media Event - Genomic Life

PRGN is a connected network of more than 50 hand-selected public relations firms servicing key markets around the world. 
Clutch Recognition:
  • THO is listed as one of the top digital agencies.

Clutch is a leading global marketplace of B2B service providers.

PRNEWS Platinum Awards' Honorable Mentions:  
  • Sí, Se Puede: Media Event for Placita Dolores Huerta- Community Housing Opportunities Corporation
  • Re-Instating Investor Trust in Client Leadership: Hertz Investment Group

PRNEWS focuses on honing and growing PR and marketing professionals’ skills.
THO In The News
Our fearless leader and president, Leeza Hoyt, was an expert source in two Forbes articles titled, "14 Things To Keep In Mind When Branding During A Crisis" and "15 Things Brands Seeing Low Social Engagement Might Be Doing Wrong."
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