Public Relations In 2022:
What Will The Future Bring?
Most people will agree that seeing 2021 in the rearview mirror is a good sign. Although it’s been a difficult year, we’ve seen compassion, growth and resilience throughout the Covid-19 pandemic. The public relations industry itself has seen a great deal of change as well.

Read more to find a few things that our crystal ball is predicting for 2022 here.
THO Welcomes Two New Staff Members 
Chantel Carter

Associate

Fun Fact: Chantel's favorite video game is The Sims.
Marissa Soto

PR Intern

Fun Fact: Marissa is a pescatarian.

We would like to welcome Chantel Carter and Marissa Soto to the THO team!

Joining us as an associate, Chantel Carter brings almost a decade of solid PR experience of both agency life and in-house PR work. She has worked with two universities as well as a Los Angeles-based international public relations agency, and we are thrilled to have her on our team.

Marissa Soto joins us as our intern this year as she completes her bachelor’s degree in public relations from California State University at Dominguez. Welcome to agency life!
THO’s Season of Giving and Fun  
Photo Credit: Community's Child
Community's Child Food Distribution

The THO team had the privilege of volunteering alongside some South Bay friends at Community's Child, a non-profit that supports disadvantaged women and children. We had a great time packaging healthy meals, including some Thanksgiving supplies, for delivery to families in the area.

To learn more about Community's Child visit: https://www.communityschild.org/.
What is winter without a little fun?

This year's THO Christmas party was held at Knott's Berry Farm. We celebrated the night with rollercoasters and Snoopy on ice.

To learn more about Knott's visit: https://www.knotts.com/.
Top Hits
Community Housing Opportunities Corporation, a non-profit affordable housing developer, was featured in a Desert Sun article titled “Palm Springs' first affordable housing project in over a decade breaks ground.
Kurve on Wilshire, a new 23-story residential tower located at the edge of Koreatown and downtown Los Angeles, was featured in a Los Angeles Times story titled “Amenities go wild at luxe apartments: Music studios, rooftop dog parks, bed making by app."
Charles R. Drew University of Medicine and Science (CDU) was featured in a CBSLA segment titled “Charles Drew University Gets $50 Million Infusion Toward Medical Degree Program.
The 2021 University of Southern California Casden Economics Forecast projects triple-digit dollar rent increases over the next two years. The data from the forecast was showcased in a Los Angeles Times article titled “Low vacancies expected to trigger big rent hikes in Orange County, Inland Empire.”
WET, a water entertainment design firm headquartered in Los Angeles, unveiled a new water feature at Expo Dubai 2020. The piece and CEO Mark Fuller were featured on the Associated Press in a video titled “Dubai Expo installation bathes visitors in surreal waterfalls.
Building Brand Awareness for a Professional Association through Social Media 
The THO team has continued its stride to build the Structural Engineers Association of Southern California's (SEAOSC) social media strategy. This last quarter we primarily focused on building awareness of in-person and online events while giving each platform a unique voice, leading to an increase in reactions and engagement rates.

On behalf of SEAOSC, THO was able to grow their social media presence in an effort to raise awareness for events, draw in new members and have a direct line of communication to their audience. Since February of 2021, we have helped SEAOSC grow their total LinkedIn followers by 246.31%, along with acquiring a higher level of overall engagement and outreach.
THO Must Reads
THO Awards
THO wins for MarCom Awards. What a great way to wrap up 2021!
THO Listed as a Finalist for Two PRSA PRism Awards
The PRSA Los Angeles Chapter named THO as a finalist in the 57th Annual PRSA Los Angeles PRism Awards for two categories: 

  • 2021 Community Relations, Not-for-Profit - Rainbow Housing Assistance Corporation
  • 2021 Pro Bono Program - Structural Engineers Association of Southern California (SEAOSC) 
THO In The News
Our fearless leader and president Leeza Hoyt was an expert source on a recent Forbes article titled "16 Valuable Things A Brand Can Achieve With A Newsletter". Read more here.
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