August Tourism Industry Survey Results
The British Columbia Regional Tourism Secretariat, British Columbia Hotel Association and the British Columbia Destination Marketing Organizations Association are continuing to leverage their collective business network to collect, collate, and report on the impact of the COVID-19 pandemic on tourism businesses and to gather feedback on potential response and recovery measures.
Key issues for consideration:
• Being able to operate during the summer season has been extremely helpful to most tourism businesses, as they have been able to claw back some of the lost revenue from the pandemic. However, cumulative losses remain high for many firms, and the benefits of summer opening has been uneven across regions and business types.
•25% of firms are operating with business as usual, which is lower than the 36% national average for hospitality firms
•58% of firms saw a decrease of at least 25% in year-over-year revenue so far
•Firms in remote locations reported the largest number of layoffs, while rural firms reported the weakest rehiring numbers
•Approximately 58,290 employees have been laid off across the 5 tourism regions since the pandemic began
•10% of rural firms do not plan on operating in 2021 due to reasons related to the pandemic.
Download the full report here.