April 5, 2024

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MESSAGE FROM THE VICE-CHAIR

A Way Forward

It has been a tough new year for you. If you own a vineyard or winery it has been tough. If you are a manager or a leader you have had it tough. You may be a cellar worker, a maintenance lead, a wine club manager, pruner, shipper, CFO, accounts payable, restaurant manager, or a dishwasher, you have had it tough. Maybe you used to be one of those people but have been let go. For sure this has been tough. 

Stress is layered on. The wine and grape industry has been under stress for many years and for many reasons. The next event gets added to the last one. And don't fool yourself, you create your own stress as well. It doesn't all come from external factors. It's like a bathroom sink. Put a stopper in the drain and every time water is added to the bowl, the level rises a bit more. Layers. Higher levels. A new watermark for stress. At some point, with the stopper firmly in place, the sink overflows. In my space I often talk to you when the sink overflows. I see stress from the people at the top cascade downward to people below them, and from them it flows to people below them. Then to people tangential to you. Eventually it spills onto the consumers as well. We're drowning in stress with everyone doing much, much, more...for less.

I believe this industry has the power right now to pull the drain plug, to begin to drain the stress little by little so that it does not cascade onto good people around you. It does not take money (although that would be nice). It doesn't take regulation changes (although those, too, would be nice). It doesn't take a saviour or good luck or insider information. It doesn't even take more hard work. 

To remove the layers of stress you must try something different. Think about people around you. Not necessarily the ones you always turn to but those that you often do not. Start close by. Your spouse. Your owner. Your board. Your investors. Talk to them. Talk especially to the ones you have avoided speaking to in the past. Share your frustrations and fears, your crazy solutions and failures. 

Move on to those who work around you. Co-workers. Your manager. Your supervisor. Talk to them. Especially talk to the ones you avoid for whatever reason. Talk to the difficult ones. Tell them things they may not know about you. What you're struggling with. Ask them how you can support them, not the other way around. Ask for their solution ideas. Give them some of your solution ideas. 

Move on to your neighbours. Not the ones you always talk to but the ones you drive past and never, ever have spoken to in 10 years living near them. Knock on their door with a bottle of wine and start listening. Start sharing. Better yet, get off your beautiful bench and drive for 12 minutes. For 20 minutes. For 37 minutes. Knock on someone's door you have always wanted to speak with but only see them once a year at an industry conference. Tell them what you're struggling with and ask them if they are experiencing the same. When they have a different issue, listen. You may face that, too, in the future. 

Get out of your industry. Introduce yourself to that local organization that supports tourism, supports mental health, supports financial planning, supports women, supports small business owners or supports indigenous workers. Ask them what they do. Tell them what you do. See if there are any synergies. Don't go to the same organizations you always do. They will still be there for you.

To drain the sink of stress you must do things differently. You need to go out of your comfort zone and make connections in areas you have never done before. Make new connections with unexpected people. The help we need as an industry is all around us but not in the usual places. You have it in your power to turn this around, but you have to do it differently. Pick up the phone, or get in your car, or walk across the hallway. I have so much love for this industry. I know you can do it.

Sandra Oldfield

Vice-Chair, TIABC

PS: This post was meant for those in BC’s wine industry although I believe it has relevance for other industries.

Industry Leaders Express Concerns on

Scope of Bill 12

On March 14, the Province introduced Bill 12, the Public Health Accountability and Cost Recovery Act. This Bill would allow the government to sue goods and services companies to recoup costs incurred by government if products or services caused disease, injury, or illness.

TIABC, along with over 20 other business associations supported the Greater Vancouver Board of Trade in a letter last week to Premier Eby and Attorney General Niki Sharma expressing shared concerns regarding the scope of Bill 12. The letter emphasizes the importance of safeguarding the health and wellbeing of British Columbians while highlighting potential risks associated with the current breadth of the proposed legislation. The current draft does not achieve this and has been advanced without sufficient engagement.

TIABC will be joining other business associations in a meeting scheduled for early next week with BC Attorney General Niki Sharma to learn more about Bill 12 and request the government pause the advancement of the Bill and instead work with stakeholders to refine the intent, purpose, and language of the proposed law.

Read the full letter HERE.

BC TOURISM WEEK TOOLKIT TO ARRIVE NEXT WEEK!

National Tourism Week - April 15 - 19

In recognition of National Tourism Week, TIABC and Destination BC (DBC) have partnered once again in this joint project and are excited to announce the BC Tourism Week Toolkit is almost complete.

This year, the toolkit includes a wealth of valuable resources that will include:

• Key Messaging
• Graphic Tiles
• 2024 Fact Sheet
• Official Government Proclamation
• Suggestions on how you can celebrate Tourism Week
• Value of Tourism Presentation Deck
• And more!

We trust the toolkit will assist you in developing new initiatives and ideas to implement during Tourism Week and beyond!

New Airport Improvements Aimed to Support Services & Community Growth

The Province announced earlier this week it is investing $11 million this year through the BC Air Access Program to support 26 upgrades at two dozen airports throughout British Columbia, prioritizing the needs of local communities.  Projects include:

• runway improvements at Kamloops, Castlegar and Terrace;
• an emergency heliport upgrade for the Metlakatla First Nation;
• fuel storage improvements at four locations to support wildfire aircraft operations;
• improved accessibility at the Vancouver Harbour Flight Centre for passengers with disabilities;
• perimeter fencing and emergency-access improvements at Pitt Meadows; and
• various terminal upgrades and emergency preparedness improvements.

This new support for BC's regional airports will improve the lives of people in rural, remote and Indigenous communities by enhancing front-line services, such as firefighting and health care, while fostering economic growth.

Read the official announcement from the Province and learn more about the BC Air Access Program HERE.

Air Canada Inaugurates Newest Pacific Route Vancouver to Singapore

Air Canada's much anticipated route launched from its Vancouver (YVR) Pacific hub on Wednesday and arrived the in Singapore yesterday morning, marking the inaugural of the airline's newest international route and the only non-stop flight between Canada and Singapore. Highlights of this route include:

• Four times weekly, year-round flights facilitating connections across North America via YVR and to Southeast Asia, Southern India and Western Australia via Singapore
• Route is nearly 13,000 km and is Air Canada's longest flight measured by distance, with a flying time of up to 16 hours and 5 minutes

The Vancouver-Singapore route is operated with Boeing 787-9 Dreamliners offering a choice of three cabins: Air Canada Signature Class, Premium Economy, and Economy.

Read the official announcement from Air Canada HERE.

ICYMI - Episode #21 in TIABC's Voice of Tourism Podcast Series

Meet Ingrid Jarrett, President and CEO of the BC Hotel Association as she discusses her career path, the interconnectedness of BC's tourism industry, and the state of BC's hotel sector with TIABC's Voice of Tourism host Walt Judas.

You can now listen to the Voice of Tourism podcast wherever you get your podcasts.

Check us out on Apple, Spotify, iHeart Radio, Amazon Music, Deezer, Podcast Addict and Podchaser. Or listen through the link below.

Victoria's 2024 Cruise Season Begins

Victoria welcomed the first cruise ship of the season, the Norwegian Bliss, which arrived at the Breakwater District at Ogden Point on Wednesday and carrying more than 4,000 passengers. Chief Jerome Thomas of Xʷsepsəm Nation (pictured third from left) granted permission to the ship’s crew and passengers to come ashore. The ship made the stop at the Victoria Cruise Terminal on its way to San Fransisco.

The Greater Victoria Harbour Authority (GVHA) anticipates 315 ship calls and 910,000 visitors this cruise season. Passenger numbers are estimated to remain consistent with the previous season. Two cruise ships will make their inaugural call to Victoria this summer: Explora I on April 17 and Celebrity Edge on May 23.

For more information on the Victoria cruise season, visit HERE.

2024 Tourism Congress

Call for Presentations

Tourism Congress will be held in Vancouver, December 3 - 5, 2024. The Tourism Industry Association of Canada (TIAC) is seeking dynamic presentations from speakers that will share expertise and insights.

Submissions are invited to delve into the central theme of the congress: “Canada: Powered by Tourism”. This theme underscores the pivotal role of Canadian tourism in shaping our culture, economical and societal fabric. Discussions are encouraged on a wide array of topics that illustrate the multifaceted impact of tourism, included by not limited to: Economic Influence, Workforce Empowerment, Influential Reach, Innovation and Interconnectivity, Navigating Access and Competitive Pricing.

• All submissions must be received by April 26, 2024, 9pm (EST).
• For more information on the Call for Presentations, visit THIS LINK
• Submit your proposals HERE.
• If you have any questions, please contact Cecilia Reaburn, Event Manager, TIAC.

REMINDER | Nominations Now Open for Canadian Tourism Awards

TIAC want to celebrate our industry's incredible movers and shakers at the Tourism Congress in Vancouver (see above).

This year, there are 12 categories up for grabs—so there's plenty of room for every trailblazer to claim their spot among the finalists!

Also to note: As a valued member of TIAC, there is no entry fee to be nominated. And if you're an Associate member, you can be nominated at a reduced rate of just $50. Non-members can be nominated for $100. Learn more about the award categories, criteria and nomination process HERE.

Outdoor Recreation Fund Grant Intake

Now Open

The Outdoor Recreation Council of BC (ORCBC) has unveiled the launch of the Outdoor Recreation Fund of BC grant program. This initiative is designed to empower communities and volunteer organizations in their efforts to enhance outdoor recreation opportunities and stewardship across the province.

The grant program will focus on funding projects that align with three core objectives:

1. Outdoor access and infrastructure
2. Stewardship and education
3. Inclusive participation

The Outdoor Recreation Fund of BC supports community-based initiatives that create and shape meaningful outdoor recreational and nature-based experiences for British Columbians.

Application intake is open until April 30th. learn more including other granting priorities, eligibility requirements, timelines and "Tips for Quality Grant Applications" in the following link:

Leading Mentally Healthy Workplaces

Survey Deadline Extended

Tourism HR Canada is embarking on a project aimed at improving mental health and wellbeing across the tourism sector, and need your help. This survey represents a chance to come together as a community to address the mental health challenges that many of us are facing. By sharing your experiences and insights, and by encouraging your employees to share their experiences and insights, you'll help pave the way for a healthier, more supportive work environment that benefits everyone— from employees to customers

The survey takes approx. 15 minutes to complete. All responses are entirely anonymous, ensuring privacy. The findings will help develop strategies to improve workplace wellbeing and employee satisfaction.

Survey Extended to April 19th! Please take the survey and share the survey link below.

Destination Greater Victoria Respond to New STR Accommodation Act

Paul Nursey, CEO of Destination Greater Victoria (DGV) and TIABC member has responded to media regarding the restrictions on short-term vacation rentals (STR's) and has stated the legislation will not hurt the visitor economy in Victoria, noting "there’s plenty of room at the inn. The accommodation sector can manage the volume of visitors coming to the region without short-term rentals."

As the official tourism board for Victoria, DGV supports the legislation that will come into effect on May 1st for the long-term health of the visitor economy.

Learn more about DGV's position on the new legislation and read the full article in the Times Colonist (or listen to the commentary) HERE.

Resources for BC Trip-Planning

If you have already started planning your 2024 BC vacation or looking for suggested trips around the province, the BC Lodging and Campgrounds Association (BCLCA) provides valuable information including reservation options to help get you started.

Make sure to refer to THIS LINK for informative recommendations.

Hostelling International

Canada - Pacific - Mountain Region

With 85 years of hostelling experience in Canada, Hostelling International Canada is part of the world's largest hostel network made up of over 3,000 hostels in 61 countries, with 13 hostels located within British Columbia. Their Mission is to "To build a community of conscious travellers who share a greater understanding of people, places and cultures".

HI Canada is a not-for-profit, member-based organization and all of the hostels are regularly inspected for high quality standards.

Learn more about Hostelling Int'l Canada-Pacific-Mountain Region HERE.

Would you like to be featured in our weekly Voice of Tourism, social channels or on our website? TIABC member testimonials provide visibility and exposure to the tourism industry and a wider audience for your business. If you want to be featured in an upcoming TIABC Voice of Tourism and other platforms, contact Deborah - deborah@tiabc.ca

Become a Member in 2024

Your Membership is Important to Us!

We strongly encourage you to consider membership or renew your membership with TIABC in 2024 to support our important advocacy efforts on behalf of the entire visitor economy.

TIABC continues to identify your concerns, raise your voice, champion your needs, and push for support and programs while encouraging policy changes at both the provincial and federal level.

Contact info@tiabc.ca for more information, visit our website HERE or the link below.

TIAC's Associate Program for TIABC Members

The Tourism Industry Association of BC (TIABC) and the Tourism Industry Association of Canada (TIAC) continue to offer TIABC members an opportunity to extend their membership. TIABC members in good standing can enrol in TIAC’s Associate Program FOR ONLY $25.

By visiting this link, you can become a TIAC Associate Member, enjoy access to a range of TIAC benefits and add your voice to National efforts.

Note: If you are already a TIAC associate member, you will receive a renewal notice before your anniversary date. If you are currently a full TIAC member, you already get enhanced advantages. You will continue to enjoy added benefits and savings over and above what is available to associate members, including the TIAC Member Advantage program at Rendez-vous Canada.

National Tourism Week 2024 

April 15-19

Now in its 14th year, National Tourism Week (NTW) is a weeklong national social media campaign orchestrated by the Tourism Industry Association of Canada (TIAC) in partnership with provincial/territorial industry associations such as TIABC. This annual event is a crucial platform for highlighting the pivotal role of tourism in Canada.

TIAC, TIABC and Destination BC are enthusiastically inviting everyone to partake in celebrating the nation's finest offerings to the world under the inspiring banner: Canada: Powered by Tourism

There are four easy ways to get involved; Go Green, Get Social, Share a Video Message, and Spread the Word.

The NTW website provides useful toolkits, which includes suggestions on how to do the video, how operators and organizations can get involved, and a valuable factsheet to readily use.

It's time to start planning, to celebrate tourism in our province. 

Stay tuned for the 2024 BC Tourism Week Toolkit and resources launching next week!

Crisis Communications Planning Training

Destination BC is offering one last Crisis Communications Planning training session this spring. The goal is to equip tourism destination management or marketing organizations, visitor centres and experience sector organizations with the skills required to effectively communicate during crises, including emergencies and reputational issues.

The application-based training encompasses 10 hours of guidance over two days and is led by seasoned crisis communications experts.

Dates: April 16 & 18 (applicants must be available to attend both training days).

Learn more and register HERE.

Sustainable Tourism Course

Learn from experts from around the world who will go beyond the need for sustainable practices to define the business opportunity and the ways that we can all take steps to develop, attract, and grow sustainable travel for our own businesses and destinations. Program goals include:

• Empower businesses to embrace the sustainability need
• Help businesses to identify the opportunity for sustainable travel
• Build the skills necessary to connect sustainable businesses with travellers
• Create engaged and informed stakeholders
• Develop thriving local tourism economies

This series of live, interactive Zoom lessons will demonstrate the demand for sustainable travel, highlight the opportunities, then empower you to take advantage.

Early bird pricing is now available. Learn more and register HERE.

Wilderness Tourism Association

Online Auction Now Live!

Auction Alert! - some incredible BC wilderness experiences are up for bidding! TIABC member, the Wilderness Tourism Association of BC (WTA), has launched an online auction to support their advocacy efforts.

The WTA is dedicated to the preservation of 'Super, Natural British Columbia'. They speak up for wild salmon, demand protection of precious forests, advocate for changes to antiquated legislation and ask that the government treat tourism on par with other industries. Wilderness tourism protects and restores BC’s wild spaces and wild species (wolves, wild salmon, cariboo, bears) and serves as a sustainable economic enterprise.

Support the efforts of the WTA by bidding on a 'once in a lifetime' offer! The auction will be live until the end of April.

Learn more and start bidding HERE.

Art of Leadership for Women Returns

to Vancouver

The Art of Leadership Women is returning to Vancouver! This year's conference features a riveting collection of renowned world leaders, business icons, esteemed academics, and bestselling authors who share strategies and insights on the most critical issues confronting leaders in our world today. Don't miss this unique opportunity to develop your leaders, engage your talent, and build high-performing teams.

Date: June 24

Time: 8:30 am - 4:30 pm

Location: Vancouver Convention Centre

Use promo code TIABC40  and save $100 per pass.

Learn more and register HERE.

BC Hotel Association Summit

Registration is open for the 2024 BCHA Summit Conference.

Date: May 1-2

Location: Fairmont Chateau Whistler

Join the BCHA to network with leaders, owners, operators, vendors, and tech partners. Featuring provincial and federal advocacy, in-person Fast Track Your Future education series, dynamic opening and closing keynote speakers, plus many more speakers, session, and panels! The full program is now complete and can be viewed HERE.

Learn more and register HERE.

7th Annual TRUE Penticton

Tourism Expo!

This not-to-be-missed FREE tourism event will give you a unique opportunity to meet with local tourism businesses and get you Thinking about the Remarkable Unique Experiences that keep visitors coming back to Penticton year after year. Discover new adventures and reacquaint yourself with all of the amazing activities, attractions, accommodations, restaurants, wineries, breweries, cideries, events and so much more happening in and around Penticton.

Date: April 7

Location: Penticton Trade & Convention Centre

Time: 10:00 am - 3:00 pm

Learn more HERE.

Mastering the Game: Unveiling the Tactics for Sport Tourism

Join in for an insightful seminar delving into the dynamic world of organizing sporting events, where you will explore the pivotal role they play in fostering community growth. From the illustrious history since the Olympics to the vibrant present, the Province of BC has been a hub for numerous national and international events, leaving a profound legacy for grassroots sports programs and bolstering local economic prosperity.

Speaker Information:

• Riley Wiwchar – Executive Director - 2024 Grey Cup Festival
• Warren Hansen – Former Director of Event Operations - Canadian Curling
• Rohaan Sethna – Director, Destination Events - Destination Vancouver

Date: Thursday, April 11

Times: Registration – 4pm – 4:30pm, Panel Discussion 4:30pm – 6pm

Post Game Networking - The Taste of New West! 6pm- 7:30pm

Venue: Anvil Centre, 777 Columbia Street, New Westminster 

Learn more and register HERE.

EXCELerate2024

GroYourBiz with the Speed of Collaboration invites you to a dynamic gathering of inspiring innovators and global policy influencers converging to forge impactful business relationships. Our mission is to create a space where like-minded leaders and business owners can exchange ideas, form powerful partnerships, and gain practical tools for growth, ensuring they leave equipped to not only thrive, but prosper and scaleup generating positive change in their organizations.

Dates: April 26 & 27

Location: Pan Pacific Hotel, Vancouver

EXCELerate2024 is dedicated to the full spectrum of women entrepreneurs and all professionals from all sectors and sizes. We encourage male businesses and colleagues along with young entrepreneurs to join us.

Learn more and purchase tickets HERE. Use code FREIND20 for 20% off!

2024 Annual Heritage Conference

Heritage BC

Help Heritage come alive through the power of people! Explore how collaboration with local voices empowers communities to add their stories to the historical narrative, how inclusive heritage conservation centers the human experience, and how prioritizing the needs of community can ensure a more authentic and sustainable heritage legacy. Together, we’ll explore how putting people at the forefront leads to shared ownership and increased support for heritage.

Dates: May 1 - 3rd

Location: Nelson

Don’t miss this opportunity to connect with passionate advocates. Learn more about the conference and register HERE.

2024 BC Mountain Bike Symposium

Mountain Biking BC has announces the next symposium to be held will be at the Naramata Centre in the South Okanagan. The theme chosen for the symposium is “Stewardship; Creating a Culture of Care”. Stewardship can be applied to many aspects of mountain biking from the responsible management of trails to the effective leadership of our organizations and to the way we promote and market the experience to riders. 

Date: May 1-3

The venue is just 15 kilometers north of Penticton on the east side of Okanagan Lake and has many great riding options to offer including the extensive Three Blind Mice trail network and the Kettle Valley Rail Trail that connects Naramata and Penticton along the scenic Naramata Bench.

Registration is now available HERE.

OC Cultivates

Okanagan College is hosting the second in a series of industry events called OC Cultivates, highlighting the Okanagan’s food, wine, beverage, hospitality, and tourism industries. Join in for a panel discussion exploring the unique characteristics and opportunities of our region’s food and beverage businesses. Learn more about how the Okanagan is striving to become a globally renowned gastro-tourism destination.

Date: Thursday, May 2

Time: 5:00 pm to 8:00 pm. Event doors at 5:30pm and tear-down at 8pm.

Location: CFL Building, Okanagan College, Kelowna

Format: Mingling and paired tastings followed by a talk-show style speaker series

Learn more HERE.

Pig Out Festival

Buy tickets now for Pig Out Festival Weekend in the heart of Oliver Osoyoos Wine Country.

Date: Saturday, May 4

A colourful "Fiesta" celebration of the diverse food and culture of the South Okanagan, this popular one-day event returns to its original spring dates, in an exciting new location.

Gather with friends and savour the start of the sunshine season with one of the biggest and best outdoor culinary festivals in the Okanagan Valley.

Learn more and purchase tickets HERE.

2024 BC Economic Summit

Transforming Industries, Empowering Communities

With the theme "Transforming Industries, Empowering Communities," the 2024 BC Economic Summit will be delivering this highly anticipated annual event, dedicated to fostering collaboration and growth among Indigenous and non-Indigenous communities alike, and to focusing on local industries and empowering communities to achieve success.

Date: May 6-9

Location: Penticton

The BC Economic Summit serves as a dynamic platform that brings together a diverse range of thought leaders, experts, and innovators from within and outside British Columbia. It offers an unparalleled opportunity to explore the latest economic development trends, strategies, and success stories that are reshaping industries and creating positive change in communities.

Learn more and register HERE.

WORTH Leadership Summit

This Spring, women-identifying leaders and their allies in recreation, tourism, and hospitality will come together for a full-day industry event. Top voices in the sector will share inspiring ideas to spark dialogue about issues that impact women in the workplace. Their perspectives will inform, ignite, and empower to collectively identify ways to retain and develop women in the industry. This event will connect a community of leaders to expand their network and create meaningful relationships.

Date: May 13

Location: Fairmont Waterfront Vancouver Hotel

Learn more about the full program and purchase tickets HERE. For sponsorship details, please get in touch with summit@worthassociation.com or view HERE.

Rendez-vous Canada 2024

Rendez-vous Canada (RVC) is Destination Canada’s signature event, co-produced with the Tourism Industry Association of Canada (TIAC). For nearly 50 years, this event has shined a spotlight on Canada, connecting international travel buyers with Canadian tourism businesses and creating meaningful opportunities from coast to coast to coast.

Dates: May 14 - 17

Location: Edmonton Convention Centre

Learn more about Rendez-vous Canada, and register HERE.

2024 Canadian RVing and Camping Week

The Canadian RVing and Camping Week is designed to encourage Canadians and international visitors to get outside to enjoy a fun, safe and secure camping experience with family and friends.  

Dates: May 21-26

The week is organized and sponsored by the Canadian Camping and RV Council and supported by the BC Lodging and Campgrounds Association to:

• Promote the lifestyle associated with camping and RVing.
• Promote good behaviour and respect via the Camper’s Code
• Raise funds for Care Camps to send children with cancer to camp.

Be part of the program and sign up HERE.

Save the Date

2024 Annual Conference | BCAC's "Soaring Above Challenges"



The BC Aviation Council (BCAC) is excited to announce that the 2024 Conference is now scheduled! Mark your calendar now and check in with our draft event webpage closer to the date for more details including agenda, speaker profiles, sponsorship opportunities, activities (including add-ons), travel and hotel partners, and more.

Date: May 27-29

Location: Nanaimo

View the draft event agenda HERE.

2024 BC Chamber of Commerce AGM

Join us and explore this vibrant, diverse and naturally beautiful city located on the traditional, ancestral, unceded territory of the Syilx/Okanagan people.

Date: May 28-30

Location: Coast Capri, 1171 Harvey Ave., Kelowna

Learn more and register HERE.

Okanagan Spring Wine Festival

The Okanagan Spring Wine Festival returns with a line up of events from your favourite regions throughout the Okanagan Valley including a Grand Tasting of British Columbia Wine Awards TOP 50, additional TASTE Series locations and two SIPS events. 

Dates: June 2nd through June 23rd at various locations

Learn more about the various events taking place throughout the festival HERE.

Active Transportation Summit 2024 Registration Now OPEN!

Shape the future of active transportation in BC at the 2024 Active Transportation Summit. This dynamic two-day conference, supported by the Ministry of Transportation and Infrastructure, and hosted by BCCC, brings together planners, engineers, government leaders, industry experts, nonprofits, and academics for collaboration and innovation. This year's theme, "Let's Keep Moving", challenges us to do even more.

Dates: June 18-19

Location: Anvil Centre, New Westminster

Get 50% off the regular price if you register before April 5!. Learn more and register HERE.

2024 CanSPEP National Conference Registration

Join event entrepreneurs at CanSPEP featuring immersive programs, networking and awards in Victoria, BC.

Dates: June 25-28

Early registration is now open until May 3rd. Learn more and register HERE.

Save the Date | NBC Tourism Summit!

The Northern BC Tourism Summit is back for 2024! It will be the first time the summit has happened since 2019 and we are thrilled to be back in the room together.

Dates: October 22-24

Program details will be released soon!.

Save the Date | Kootenay Rockies Tourism Association AGM

The Kootenay Rockies Tourism Association will be holding it's 47th Annual General Meeting & Tourism Industry Conference.

Dates: October 23-24

Location: Prestige Lakeside Resort, Nelson

Mark your calendar! Program details will be released soon!.

Tourism Congress 2024

Join the Tourism Industry Association of Canada (TIAC) in beautiful Vancouver for an immersive conference experience that brings together tourism leaders, stakeholders, and innovators from across Canada and beyond. Get ready to share insights, explore new ideas, and celebrate our industry's resilience and creativity. We are thrilled the Tourism Congress is hitting the road this year.

Dates: December 3 - 5, 2024

Location: Sheraton Vancouver Wall Centre

Learn more about Tourism Congress including group booking opportunities HERE.