December 13, 2024

Walt

CEO MESSAGE


On the last Saturday of each month I get together with seven buddies I’ve known for decades for an afternoon of laughs, food, beverages and cigars as part of a group known as the Baptist Cigar Club (BCC). The name originated from the fact that almost everyone was raised by German immigrants who started Baptist churches in East Vancouver in the fifties and sixties. The only outlier in the group married into a German-Baptist family so by vote of the BCC founders he was extended an associate membership, largely because he loves schnapps and bratwurst.


BCC officially started during COVID in January 2021 on a beach next to the Tsawwassen Ferry Terminal causeway. At the time the only permitted opportunity to meet with friends was in an outdoor setting at a minimum six feet distance from each other. On that cold and blustery afternoon trying to stay warm around a campfire, the original five BCC members drafted the bylaws, secured meeting dates and venues (i.e. backyards) for the year, set a budget, determined the criteria for adding new members, and similarly outlined measures (e.g. giving up cigars) for suspending a club member.


As is custom, every January we brave the elements for our annual general meeting. The agenda typically covers finances, food, new member applications and other business. This year our big decision was to limit the food to two categories (e.g. chips & cookies, cheese & crackers) since respective tapas bars and charcuterie boards, not to mention clean-up, was getting out of hand. We also decided to increase our annual budget by 100%, which for the record still amounts to zero.


Much to the satisfaction of the members, the BCC AGM takes all of five minutes. Contrast that with the recent TIABC virtual AGM which took one hour and 21 minutes to review finances, elect new board members and report out via various committees on TIABC’s activities over the past year. To be sure, we take the responsibilities of our organization's AGM much more seriously and spend weeks to prepare. Suffice it to say, there was much to discuss and approve so the time allotted was well spent.


The 60+ TIABC members that attended Tuesday’s AGM learned that the organization is in a relatively solid financial position even though our expenses were marginally higher than total revenues last year. That said, our balance sheet looks healthy with increasing membership and conference revenues for 2024/25 that will hopefully make us even stronger in the year ahead.


While we bid farewell to directors Joanne Burns-Miller, Miranda Ji and Jamie Cox, who served us so well, we enthusiastically welcomed back directors Dennis Innes, Sandra van Steijn, and Mike Retasket, and elected three new members to the board – Meghan Tabor of Tourism Revelstoke in the DMO category, Erin Cassels (Huntingdon Hotel & Suites), representing the BC Hotel Association in the sector category, and Heather MacDonald of Gibbons Whistler in the business category.


At the AGM, TIABC’s Governance Committee also proposed a number of bylaw changes, some to reflect alignment with current vernacular while others to deal with length of terms a director can serve on TIABC’s board, as mentioned in this space a few weeks ago.


In the area of diversity, equity, inclusion and reconciliation, we informed members that we’re working hard to ensure that DEIR is represented in the programming for the upcoming BC Tourism Industry Conference.


The Policy Committee report focussed on the files we’ve been overseeing all year, while the membership and communications report spoke to the impending changes to our membership structure, new partnerships, and other exciting initiatives to be announced within the next few weeks.


Finally, the Chair’s report highlighted TIABC’s revised mission (i.e. what we do) which reads: TIABC works to influence government policy and regulation on behalf of its business, education, sector association and destination management organization members to empower British Columbia's tourism industry to reach its full potential economically, socially, culturally, and through the lens of sustainability. Our revised vision (what we aspire to) reads: Establish BC’s tourism sector as the most recognized and valued industry for residents of British Columbia through consistent, focused and strategic advocacy.


The practical application of the mission and vision will be further detailed in our new strategic plan which we’ll formally introduce once we launch the members-only portal on TIABC’s website.


While this year’s TIABC annual general meeting is now formally behind me, I’m gearing up to attend my next AGM to be held at Crescent Beach in South Surrey at the end of January. So far I’m still part of the BCC even though I try to avoid cigars and drink zero percent beer instead of schnapps. I suspect it’s because a quorum of at least five is needed at our AGM to pass any motions…which is hard to achieve on a windy, cold, dark and dreary beach in the dead of winter.


Walt Judas

CEO, TIABC

TIABC & TAIN Forge Strategic Partnership to Empower BC's Tourism Professionals with AI-Driven Innovation


TIABC is excited to announce a new partnership with the Tourism AI Network (TAIN) to bring AI-powered programs and services to tourism professionals across BC. This landmark collaboration aims to enhance the tourism sector by equipping businesses and professionals with cutting-edge tools, knowledge, and insights, empowering them to thrive in an increasingly AI-driven world.


The partnership between TIABC and TAIN is designed to foster AI adoption within BC’s tourism industry by delivering specialized AI-driven solutions and educational programs. The initiative’s goal is to educate, empower, and equip tourism professionals across the province with the necessary tools and resources to embrace AI and drive innovation within their businesses and operations.


Under the terms of the agreement, TIABC will serve as the lead partner responsible for the distribution and promotion of TAIN’s AI programs in BC. The partnership will allow TIABC to work with a range of other tourism associations and organizations, such as regional and community destination management organizations (DMOs) and sector-specific tourism businesses, to ensure broad participation and seamless program delivery.


In today's press release, TIABC CEO Walt Judas explains “We’re not just introducing AI tools—we’re creating an entire ecosystem of support and learning for tourism businesses. This is a long-term commitment to enhancing BC’s tourism sector with the power of AI.”


The first phase of the program will launch in mid-to-late January 2025, with phases two and three later in the year.  


Read the full press release in the link below.

TIABC  & TAIN Press Release

TIAC Introduces GST Holiday Guide


Recently, the Government of Canada announced a temporary GST/HST holiday from December 14, 2024, to February 15, 2025, providing tax relief on specific goods and services. This initiative offers tourism operators a unique opportunity to enhance their offerings and attract more customers during the winter season. 


Our national counterparts at the Tourism Industry Association of Canada (TIAC) has prepared a detailed guide: GST Holiday: A Unique Opportunity for your business! This guide breaks down what this means for tourism and answers many questions you may have including inclusions, special considerations and how tourism businesses can leverage the GST/HST Holiday, such as:


1. Highlight Savings in Marketing Campaigns

2. Create Special Promotions

3. Train Your Staff

4. Offer Seasonal Discounts


Learn more by accessing the GST Holiday Guide in the link below.

TIAC GST/HST Holiday Guide

Public Invited to Pay Respects to Former Premier John Horgan


A provincial state memorial service for former premier John Horgan will be held on Sunday, December 15th at the Q Centre in Colwood.


Mr. Horgan served as the 36th premier of British Columbia from July 2017 to November 2022. He was Canada’s ambassador to Germany from December 2023 until his passing on November 12th.


The provincial state memorial service is open to the public. However, admission tickets are required. Tickets, limited to two per person, can be obtained HERE.


Tickets will not be available at the door. For individuals who do not have access to the internet, contact the Office of Protocol at 250 387-1616 for assistance in acquiring tickets.


Public entry will be through the main lobby entrance. Doors will open at 11:45 am (PST) so aim to arrive at 11:30 a.m. All guests must be seated by 12:45 pm. The service will begin at 1 pm and is expected to end at approximately 2:30 pm.


The ceremony will be livestreamed through THIS LINK.

wgbc

New Opportunity for BC Wineries

Direct-to-Consumer Sales in Alberta


Following the July 2024 MOU announced by the Governments of Alberta and British Columbia that allows BC wineries to sell their wine directly to consumers in Alberta, and after extensive discussions with the AGLC, the WGBC board has shared the details of the official DTC program.


Through the AGLC Direct-to-Consumer (DTC) program, BC wineries can expand their market access by selling directly to Alberta customers, including wine club members and other consumers seeking premium wines that may not be widely available in their area.


The approval process for interested wineries began with AGLC on Dec. 9, 2024. Note: wineries must wait for formal approval from AGLC before selling directly to Alberta consumers. The approval process takes 2 to 4 weeks, and approved wineries can start shipping to Alberta customers on January 6, 2025.


The agreement will run for one year, at which time it will be evaluated on its effectiveness. It is important wineries follow established processes to ensure the success of the program.


Next Steps:

If you’re interested in participating in the DTC program, your first step is to email DTCShipping@aglc.ca to let them know that you’d like to onboard into the program. From there:


  • Sign the required documentation:
  • Complete the onboarding process by submitting your signed form to the AGLC to obtain an onboarding package that will include:
  • Get approved!


Upon approval, AGLC will notify you via email that your winery is authorized to start selling directly to Alberta consumers.


Learn more about the Direct-to-Consumer Program HERE.

Fresh Water Fisheries Society Deliver

Annual Report


The Freshwater Fisheries Society of BC has released its 2023-2024 Annual Report. The report is aligned with the new five-year strategic plan which helps the organization chart its direction for the future. Building resilience to climate change while continuously seeking ways to reduce our environmental footprint is a guiding principle of the new plan. FWFS has also put a focus on removing barriers and providing equitable access – for both fishing and employment – to the diverse people who live, work, and recreate in British Columbia. 


The Freshwater Fisheries Society of BC was formed as a non-profit organization in 2003. Working in partnership with government, industry, and anglers, their goal is to make fishing in British Columbia even better through the enhancement and conservation of BC's freshwater fish resources.


Read the full report HERE.

go2HR Update | November 2024

Labour Market Information


Over the past three months, BC's tourism and hospitality sector has experienced notable employment trends.

 

Employment Growth:

  • September to October: Employment increased by 2.9%,
  • October to November: Continued growth of 1.7%

Sector-Specific Trends:

  • Accommodation and Food & Beverage: Both sectors saw employment increases from October to November.
  • Recreation, Entertainment, Transportation, and Travel: These sectors experienced employment declines during the same period.

Regional Variations:

  • Lower Mainland and Kootenay Regions: Both regions reported employment decreases from October to November.
  • Cariboo, Northern BC, Thompson Okanagan, and Vancouver Island Regions: These regions experienced employment growth during the same timeframe.


For more detailed information on BC's tourism and hospitality industry, visit go2HR's Employment Tracker HERE.

VIA Rail Announces New Trains From

Coast-to-Coast


VIA Rail Canada (VIA Rail) has announced the launch of the Requests for Qualification (RFQ) for locomotives and cars to replace its long-distance, regional and remote (LDRR) fleet. These RFQs mark the first phase of this transformative project as VIA Rail seeks a supplier for this new fleet that will deliver a modern, comfortable, accessible, and sustainable travel experience, and contribute to building a more connected Canada. This means that in a decade, all VIA Rail trains will be replaced across the country.  


This occasion is a historic milestone for the corporation, marking the very first deployment of a new fleet across the entire country. This initiative promises to deliver an extraordinary level of service and connectivity, enhancing the travel experience for both Canadians and visitors. 


Read the full announcement from VIA Rail HERE.

Harbour Air Introduces Commuter Passes


Harbour Air has announced the launch of the Harbour Air Commuter Pass, a discounted digital ticket bundle for passengers frequently travelling between Vancouver or Richmond and Victoria or Nanaimo.

 

It provides numerous benefits for local travellers including the flexibility to be used interchangeably between regular seaplane flights and Harbour Air’s new wheeled flight service, which offers early morning, afternoon and late evening flights between YVR Vancouver International Airport (South Terminal) and YYJ Victoria International Airport.


Read the full announcement from Harbour Air, including schedule and and how to purchase HERE.

New Blue Grouse Gondola Opens on

Grouse Mountain


Following two years of construction, Grouse Mountain’s state-of-the-art Blue Grouse Gondola officially took flight this week!


In honour of the historic occasion, guests (including Walt Judas, Destination Vancouver CEO Royce Chwin, Canada West Ski Areas Association CEO Christopher Nicholson, & Cantrav CEO Matt Coyne) convened at the resort for the official ribbon cutting ceremony yesterday. Following the formalities, guests took their inaugural journey to the mountaintop in one of the new cabins where they were greeted by a variety of outdoor activities.


A homage to the mountain’s original inhabitants that the resort was named after, the Blue Grouse Gondola features 15 towers, 27 eight-person cabins, and an average trip time of 5.5 minutes, allowing the new lift to operate at a capacity of 1,000 people per hour.


Read the official announcement from TIABC member Grouse Mountain HERE.

Now Open | Legacy Scholarship Applications


All LEGACY scholarships are now open to receive applications for 2025.


  • Wine Leadership Scholarships (Deadline to apply is January 24, 2025)
  • Culinary Leadership Scholarships
  • Industry Leadership Scholarships


2025 Guidelines:

Candidates can apply for all open scholarships by filling out the appropriate scholarship form.


Applicants will only be awarded one scholarship per year and will not be awarded the same scholarship two years in a row.


Scholarships will be granted, and the disbursement of funds will be held in trust until the successful applicant provides a “completion” document for the corresponding enrolment period, as indicated on the application form.


Learn more about the various scholarships including how to apply HERE.

ICYMI | WORTH Leadership Academy VCM Region

Deadline Approaching


Apply today for the free 12-week leadership program for women to accelerate their recreation, tourism, and hospitality careers by WORTH. In this program, participants join a regional cohort of 50 peers, gaining access to self-paced modules, live group coaching, and a full-day Leadership Mindset Workshop. Practical training on key topics, including overcoming unique industry barriers, driving inclusion, and navigating change.


Don't miss out on this incredible opportunity to deepen your leadership skills. Applications are due on December 20th.


Learn more including how to apply HERE.

deloitte

Job Opportunity

Manager | Economic Advisory


Deloitte is seeking a Manager, Economic Advisory to join their team.


The successful candidate will oversee research, analytical, writing and project management support to the Deloitte Economic Advisory team for client reports, proposals and various other projects and initiatives. More specifically, this position will support a wide portfolio of exciting engagements in economic development, land use economics, destination development, workforce development, global trade and investment, and strategic planning.


Learn more about this exciting opportunity and how to apply HERE.

Presented by TIABC and sponsoring partners, the 2025 BC Tourism Industry Awards shine a light on the remarkable achievements that fuel British Columbia’s vibrant tourism industry. We are pleased to announce that nominations are now open. Awards will be presented in 10 categories:


For more information about each award visit the conference website HERE.


Finalists will be announced in early February, and the official recipients will be honoured at the Awards Gala evening during the 2025 BC Tourism Industry Conference on Thursday, March 6th, 2025, held at the Sheraton Vancouver Wall Centre.  


If you know a business, organization, or individual who deserves recognition, submit your nomination and help celebrate their outstanding achievements! The nomination deadline is January 8th, 2025. 


QUESTIONS? Email us at info@bctourismconference.ca

SUBMIT YOUR NOMINATIONS HERE
big bus
westcoast

Big Bus Tours Acquires Westcoast Sightseeing Vancouver


Big Bus Tours, the world’s largest operator of open-top sightseeing tours, has signed an agreement with Coast to Coast Sightseeing Limited to acquire its Vancouver-based tour operation Westcoast Sightseeing, which operates an established range of both city-based and out-of-town sightseeing

experiences.


According to the NEWS RELEASE issued earlier this week, it’s business as usual—the company name and operations remain unchanged, including the day-to-day leadership team. More details about this transition will be updated as they evolve.

cccta


You Can Now Connect with the Cariboo Chilcotin Coast with Podcasts


The Cariboo Chilcotin Coast Tourism Association (CCCT) is telling more and more of its stories about sustainability or reconciliation with podcasts, and they now have the one place where you can go to check out those stories and give them a listen - Connections - Land Without Limits. 


If you like what you hear and have a story related to sustainability or reconciliation that you'd like to share with the CCCT, please drop them a line at sustain@landwithoutlimits.com.

Cantrav


Cantrav is a Canadian Destination Management and Event Production company. They create, plan and deliver unforgettable experiences in destinations across the country. For agencies, clients and partners looking to develop outstanding events in Canada, their program management services are comprehensive - from transportation to venue sourcing, logistics and in-house event production.


Learn more about Cantrav HERE.


Would you like to be featured in our weekly Voice of Tourism newsletter, social channels or on our website? TIABC member testimonials provide visibility and exposure to the tourism industry and a wider audience for your business. Contact Deborah - deborah@tiabc.ca

Become a Member in 2024

Your Membership is Important to Us!


We strongly encourage you to consider membership or renew your membership with TIABC in 2024 to support our important advocacy efforts on behalf of the entire visitor economy.


TIABC continues to identify your concerns, raise your voice, champion your needs, and push for support and programs while encouraging policy changes at both the provincial and federal level.


Contact info@tiabc.ca for more information, visit our website HERE or the link below.

Join TIABC Here Today!

TIAC's Associate Program for TIABC Members


The Tourism Industry Association of BC (TIABC) and the Tourism Industry Association of Canada (TIAC) continue to offer TIABC members an opportunity to extend their membership. TIABC members in good standing can enrol in TIAC’s Associate Program FOR ONLY $25.


By visiting this link, you can become a TIAC Associate Member, enjoy access to a range of TIAC benefits and add your voice to National efforts.


Note: If you are already a TIAC associate member, you will receive a renewal notice before your anniversary date. If you are currently a full TIAC member, you already get enhanced advantages. You will continue to enjoy added benefits and savings over and above what is available to associate members, including the TIAC Member Advantage program at Rendez-vous Canada.

Learn more about the Associate Benefits Program HERE
webinar header f

EARLY BIRD REGISTRATION NOW OPEN!

Early-bird registration is now open for the 2025 BC Tourism Industry Conference. Early-bird rates will be available until January 15, 2025.


Detailed programming including updates on keynote speakers, engaging sessions and networking opportunities will be released soon. Until then, we encourage you to visit the conference website for details on travel, accommodation and conference sponsorship opportunities.


Secure your spot today! This is a must attend event, and we look forward to seeing you in Vancouver next year!

Register HERE

Adventure Smart | Free Winter

Webinar Series


Want to further your learning about winter adventures? The crew at BC AdventureSmart runs a winter webinar series featuring subject matter experts. Brush up on trip preparedness, learn about avalanche terrain, pet safety, and much more.


Sign up to watch them live or view the recordings. This incredible organization, run by the BC Search & Rescue Association is celebrating 20 years in 2024!


View the complete webinar series HERE.

Workshop | Climate Resilience, Governance

and CDMOs


This new workshop delivered by Destination BC will provide details of the Community Destination Stewardship Initiative. The one-hour, virtual workshop will focus on government partnerships within the context of climate resilience in the tourism industry, exploring the critical importance of provincial, regional, and municipal partnerships to enhance climate resilience strategies.


Date: January 22, 2025

Time: 10:00 am (PST)


Learn more and register HERE.

Exploring the VCM Sustainability Toolkit


This webinar is designed for VCM communities and tourism businesses to explore practical ways to utilize the sustainability toolkit. It’s a fantastic opportunity to deepen your understanding and drive sustainable practices.


Date: January 23, 2025

Time: 10:00 - 11:00 am (PST)


Learn more and register HERE.

Webinar | Losing Ground: The Definitive Workforce Update


Join Tourism HR Canada for this “state of the union”-style presentation that will explore pressing workforce challenges, including persistent labour shortages, declining competitiveness, and the shifting policies shaping the industry’s future. Featuring comprehensive workforce projections, actionable recommendations, and a review of programs designed to address these issues, this event will emphasize the urgency of collaboration and cohesion across the sector.


Date: January 22, 2025

Time: 10:00 am - Noon (PST)


Whether you’re an employer, educator, industry association leader, destination marketer, HR professional, or government representative, this session offers indispensable insights to inform your strategies and drive meaningful change.


Learn more and register HERE.

save the date banner

Vancouver Aquarium | Holiday Splash


There's no place like Vancouver Aquarium for the holidays! Soak up moments of holiday magic with more than 1 million twinkling lights, enchanting decor, a larger-than-life Jellyfish Snow Globe, and so much more.


No matter where your adventure leads—from daily Scuba Claus dives to a festive 4D experience—Vancouver Aquarium is flowing with holiday spirit.


To learn more about events at the Vancouver Aquarium, including Holiday Splash, visit HERE.

Barkerville’s Olde-Fashioned Christmas


Barkerville Historic Town & Park is thrilled to announce the return of the beloved Olde-Fashioned Christmas event. This enchanting weekend promises festive cheer and delightful experiences for everyone.


Visitors can look forward to browsing a variety of unique gifts, handcrafted items, and seasonal treats that perfectly capture the holiday spirit.


Dates: December 14 & 15


Mark your calendars and join us in Barkerville for an unforgettable Olde-Fashioned Christmas celebration. Learn more HERE.

SOS

SOS Coalition Announces

"Communities Driving Change" Forum


With crime, violence and street disorder plaguing communities large and small across British Columbia, BC’s Save Our Streets coalition (SOS) will hold a day-long “Communities Driving Change” Forum.


Date: January 23, 2025

Location: Morris J. Wosk Centre for Dialogue, Vancouver


The Forum will explore solutions to these issues with community and business leaders, subject experts and political leaders.


The Forum, will feature moderated panel discussions, keynote expert speakers, and opportunities for virtual community participation from around the province. Topics to include judicial reform and resources, policing, addictions and mental illnesses, and the role of housing as components of the solution.


Note: If you have registered for the previous date of September 12th, 2024 and the date doesn't work for yoru schedule, please reach out and your registration will be cancelled.


Read the official news release and learn more about the SOS initiative HERE.

Registration Now Open


The 8th Annual IMPACT Sustainable Tourism & Travel Summit will be held again in Victoria.


Day of Impact: January 26, 2025

Dates of Conference: January 27-29, 2025


Early-bird registration is now open. Visit HERE.

Save The Date | SPARK!

BC Liquor and Cannabis Conference


ABLE BC is excited to announce the return of SPARK! Join in on Wednesday, March 5, 2025 at the Sheraton Vancouver Wall Centre for BC's premier liquor and cannabis conference. 

 

Date: March 5, 2025

Location: Sheraton Vancouver Wall Centre, Vancouver


The highly anticipated third annual SPARK conference returns revamped and revived with a focus on liquor primaries, private liquor stores, and now private cannabis stores!

 

Get pumped for a full day of advocacy updates, networking with like-minded business owners, and learning from industry experts in the liquor and cannabis fields. Stay tuned for more details, including registration, early bird pricing, sponsorship opportunities, and programming.


Learn more HERE.

Flourish 2025


Flourish is Vancouver Community College (VCC) Foundation's annual fundraising experience. It’s an opportunity to come together to support their students as they change their lives through the power of real learning and hands-on education.


Join in for an evening of food and wine, and help the community thrive.


Date: March 5, 2025

Time: 7pm - 10pm

Location: VCC Broadway Campus, 1120 E. 7th Ave., Vancouver


Learn more and purchase tickets HERE.

Mark Your Calendars — BCHA Summit


The 2025 BCHA Summit is returning to Vancouver!


Date: April 22-23, 2025

Location: Westin Bayshore, Vancouver. 

 

Stay tuned here for more information on the program, featured speakers, nominations for the Awards of Excellence, and soon-to-be announced registration details.


Visit the conference website and learn more HERE.

Save the Date | BC Chamber of Commerce AGM & Conference


Join us in Nanaimo to explore this vibrant urban centre found on the east side of beautiful Vancouver Island, located on the traditional territories of the Coast

Salish Peoples - Snuneymuxw, Snaw-naw-as, and Stz'uminus.


Date: June 3-5, 2025

Location: Vancouver Island Conference Centre, Nanaimo


More information and registration to be available soon!

Thank-you for your readership! We encourage you to send us your ideas or content that would be valuable for TIABC to share through our Bulletin.
Drop us a line at info@tiabc.ca.
TIABC recognizes that our members, stakeholders and staff occupy the ceded, unceded and traditional territories of Indigenous Nations across British Columbia. We sincerely appreciate the opportunity to live, work and play on the lands that our Indigenous friends and First Nations ancestors honour and care for.