May 31, 2024

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CEO MESSAGE

For a good decade of my tenure at Tourism Vancouver (now Destination Vancouver - DVAN), there were four of us on the senior management team that were all the same age. As of today, three have now officially retired, leaving me as the last one standing. I’m not sure if it makes me feel old, sad, envious, or fortunate. Perhaps it’s a combination of all the above. Regardless, the latest to post a vacancy sign on his office door is Dave Gazley, a 30-year DVAN team member whose official responsibilities end at 5 p.m.

Within BC’s tourism industry, Dave may not be a household name outside of Metro Vancouver, but in other parts of the world, he’s highly regarded and somewhat of a legend. I’ve had the pleasure of knowing him for close to 25 years, both professionally and as a friend.

I recall the first time we played hockey together, I marvelled at his skating, stickhandling, and playmaking abilities that he honed playing shinny on Winnipeg’s frozen ponds. Similarly, the first time we played golf together, I stood in awe at how far he could hit the ball and how he never missed a putt. No different on the softball diamond either where he often knocked it beyond the outfield fence. The guy is an incredible athlete and a winner.

But it isn’t only his athletic prowess that I admire. Dave is so good at his job, with a combination of hard and soft skills that have produced notable results year-after-year. Focussed, determined, strategic, sharp, hard-working, loyal, and selfless are among the many character traits that come to mind in describing Dave.

At his recent farewell party attended by over 100 friends, colleagues, and family members, he was also lauded for being empathetic, a good negotiator, fair, direct, kind, orderly, and (hilariously) cheap. Frugal is more apt because Dave was keenly aware he worked for a member-based association and that every dollar invested in sales and marketing activities not only needed to be accounted for but spent wisely.

Even though he may not be well known to professional colleagues across the province, Dave is one of BC’s top tourism industry leaders who spent more than three decades selling Vancouver (as well as BC & Canada), and in the process, built life-long relationships with clients all over the globe. Focussing specifically on the meetings, conventions, and major events sector (e.g. sport), he was largely responsible for attracting dozens of lucrative, international, city-wide conferences over the better part of the last three decades. The benefits of his work extended across the province.

Dave didn’t do it out of personal gain (although it helped him both keep and excel in his job), but rather he kept in mind that for every business meeting hosted at the Vancouver Convention Centre, BC Place Stadium, various venues, or local hotels…taxi drivers, housekeepers, restaurant servers, front desk agents, retail clerks, event organizers, and countless others employed in the tourism sector in the Lower Mainland and elsewhere in BC were able to put a roof over their heads and food on the table for their families.

It's important to note that the meetings and events industry is estimated to employ over 24,000 people (directly and indirectly) and annually generates upwards of $4.5b in direct spending in British Columbia. There is potential to attract even more business pending new infrastructure such as convention and meeting venues which are desperately needed in many communities.

At the same time, the conference sector continues its steady progress toward full recovery from the pandemic thanks to the tremendous efforts of multiple DMOs, venues, destination management companies, and individuals like Dave Gazley. It will be a tall order to replace his skills, abilities, and institutional knowledge anytime soon although I suspect that someone he mentored will fill the role.

On behalf of the staff and board of TIABC, we extend our sincere appreciation and best wishes to Dave as he embarks on a new chapter in his life journey. He can be proud of an extraordinary career and legacy that will continue to serve our industry for years to come.

As the last man standing, my days will not be filled with birdies, eagles, and highlight reel goals anytime soon but I hope Dave’s are.

Walt Judas,

CEO, TIABC

People invited to Test Drive the Next DriveBC



The popular DriveBC website is being revamped and people are invited to provide feedback on the improvements. 

Drivers use the site to plan safe and efficient trips, get the latest information on road incidents, construction and maintenance, and view hundreds of highway webcams. The new DriveBC will be easier to use, more reliable and more personalized, allowing drivers to focus on their routes.

Learn more HERE.

Electric Conversion Could Cost

$800,000 per Kitchen



ABLE BC joined the BC Coalition for Affordable Dependable Energy (BC CADE), which aims to draw attention to the need to keep affordable, dependable energy choices available to heat homes, cook food, and run businesses. BC municipalities are increasingly banning energy options (like natural gas) for new homes and buildings, which will raise energy costs and increase dependence on a single energy source.

A new report, commissioned by BC CADE and the BC Restaurant and Foodservices Association (BCRFA), has found that converting bar and restaurant kitchens from natural gas to electricity could cost as much as $800,000.

The report looked at an existing Vancouver restaurant to understand the financial implications of converting equipment, including removing existing cooktops, stoves, piping, and patio heaters, renovations, as well as the purchase and installation of electric equipment. 

The estimated cost of conversions for a 3,500-square-foot restaurant is $450,810. Business interruptions during the conversion would have an additional impact, bringing the total to $800,000, on average.

Learn more HERE.

New Initiative - North Shore Like a Local

Vancouver's North Shore Tourism Association (VNSTA) revealed its new campaign this week centred around visiting Vancouver's North Shore like a local. The three pillars include: play like a local, learn like a local, and love it like a local, with a commitment to respect Indigenous communities, air, land, and waters, and to practice safety in all activities (& more).

Learn more HERE.

April 2024 Labour Market Information

Employment in tourism and hospitality increased 5.8% from March, exceeding pre-COVID levels by 2,500 jobs. Full-time employment also increased to 64% in April. Here are some of the latest trends for April 2024:

Sector Trends:

• All sectors saw employment increases from March to April 2024. Recreation, Entertainment, and Transportation & Travel sectors exceeded pre-COVID employment levels, whereas the Accommodation and Food & Beverage sectors did not.

Regional Dynamics:

• Regional employment trends vary, with some regions like the Lower Mainland and Northern BC still below pre-COVID levels, while others such as the Cariboo and Thompson Okanagan have surpassed them. 

Unemployment Rates:

• Decreased to 4.5% in April 2024, below the pre-COVID rate of 5.4%, with the Recreation & Entertainment sector having the highest unemployment rate among the sectors

Check out go2HR's Employment Tracker HERE.

New Online Courses|Pride Month

As Pride Month is approaching, check out ways to recognize equity, diversity, and inclusion in the workplace. Register your team to take Go2HR's new online courses.

- Navigating Cultural Diversity - $40

- 2SLGBTQ+ Diversity and Inclusion Training - $50

- Understanding Unconscious Bias - $40

Learn more about EDI training courses HERE.

Job Opportunity | ITAC Seeking Accountant

Indigenous Tourism Association of Canada (ITAC) is hiring an Accountant to join their growing team. This position is open to all applicants and is based in our beautiful ocean and mountain view Vancouver office. The primary role of the accountant is to be responsible for the organization ensuring accurate and timely

completion of all required monthly and year-end processes which will include entries and schedules,

reconciling and managing the vendor accounts, vendor invoice processing, creating payment proposals, conducting inventory reconciliation and banking.

This role requires the incumbent to be an individual who is knowledgeable and motivated to work alongside an experienced accounting team. To apply to this position, please respond by email to hr@chemistryconsulting.ca, submitting an up-to-date cover letter and resume detailing your experience and qualifications as well as outlining why you are interested in this position with ITAC.

Learn more about the position HERE.

Meet Sandra Riches | ED of BC AdventureSmart

TIABC's Voice of Tourism host Walt Judas and Sandra Riches, Executive Director of BC AdventureSmart, discuss her career path, the importance of outdoor recreation, and the importance of tourism to BC's outdoor adventure sector.

You can listen to the Voice of Tourism wherever you get your podcasts. Check us out on Apple, Spotify, iHeart Radio, Amazon Music, Deezer, Podcast Addict and Podchaser. Or listen through the link below.

Travel in '24: Navigating Consumer & Brand Insights

TIABC Director Nicole Ford, who is VP of Communications, Sustainability & Stakeholder Relations at Rocky Mountaineer, participated in a live panel on travel and consumer insights hosted by Citizen Relations. Listen through the link below.

Watch the video HERE.

Would you like your image to appear in our weekly Postcards from BC feature? Contact deborah@tiabc.ca

BC Aviation Council

Aviation and aerospace are critical to growing the region’s economy. The sector supports British Columbians in their lives everyday. BCAC, in partnership with supporters, stakeholders, and the community, positively influences the well-being of BC’s aviation and aerospace sector.

The BC Aviation Council is a 550 member-driven registered charitable organization established under the British Columbia Society Act.

Learn more about BC Aviation Council HERE.

Would you like to be featured in our weekly Voice of Tourism, social channels or on our website? TIABC member testimonials provide visibility and exposure to the tourism industry and a wider audience for your business. If you want to be featured in an upcoming TIABC Voice of Tourism and other platforms, contact Deborah - deborah@tiabc.ca

Become a Member in 2024

Your Membership is Important to Us!

We strongly encourage you to consider membership or renew your membership with TIABC in 2024 to support our important advocacy efforts on behalf of the entire visitor economy.

TIABC continues to identify your concerns, raise your voice, champion your needs, and push for support and programs while encouraging policy changes at both the provincial and federal level.

Contact info@tiabc.ca for more information, visit our website HERE or the link below.

TIAC's Associate Program for TIABC Members

The Tourism Industry Association of BC (TIABC) and the Tourism Industry Association of Canada (TIAC) continue to offer TIABC members an opportunity to extend their membership. TIABC members in good standing can enrol in TIAC’s Associate Program FOR ONLY $25.

By visiting this link, you can become a TIAC Associate Member, enjoy access to a range of TIAC benefits and add your voice to National efforts.

Note: If you are already a TIAC associate member, you will receive a renewal notice before your anniversary date. If you are currently a full TIAC member, you already get enhanced advantages. You will continue to enjoy added benefits and savings over and above what is available to associate members, including the TIAC Member Advantage program at Rendez-vous Canada.

Wildfire Coexistence in BC: Solutions Symposium.

TIABC is a partner organization for the upcoming Wildfire Coexistence in BC: Solutions Symposium being held on June 3rd & 4th th at the University of British Columbia Okanagan Campus.

Come and learn about the stark realities of the societal, health, cultural, environmental, and economic costs along with potential solutions regarding wildfires across British Columbia.

This public meeting is your opportunity to learn from 20+ fire experts and be a part of discussing ways to create real world solutions to benefit ecosystems, communities, wildlife, culture, and housing. 

Learn more and register HERE.

BCHA's Fast Track Your Future:

Managing Crisis Communications

The BC Hotel Association’s (BCHA) Fast Track Your Future series returns next month with sessions on Managing Crisis Communications.

This series equips participants with essential issues management and communication tools tailored to the unique challenges of the hospitality sector. 

From establishing a proactive response plan to implementing best practices, attendees will gain the confidence and expertise needed to navigate crises responsibly and intentionally.

Sessions:

• Preparedness Protocol June 4
• Strategic Responses June 11
• From Reaction to Recovery June 18

Learn more and register HERE.

5th Annual Support, Ship & Sip

Small Local Winery Launches Campaign to Support Industry Members in Need

Township 7 Winery has announced the launch of its fifth annual Ship, Sip & Support charity campaign, benefiting the BC Hospitality Foundation (BCHF). Dedicated to assisting hospitality and tourism workers facing unexpected health challenges, BCHF has provided critical support to over 300 individuals since its inception in 2006.

In the month of May, Township 7 will donate $10 from every online purchase to the BCHF, in addition to collecting direct donations on behalf of the charity. These contributions will directly aid BCHF's mission of providing essential financial assistance to those in need within the hospitality industry.

Supporters can join Township 7 Winery in their efforts by visiting Township7 HERE during the month of May to make a purchase or make a direct donation.

BC Hospitality Foundation Golf Tournaments

BC Hospitality Foundation Golf Tournaments in Vancouver and Victoria are coming up in July and August. It is not too late to participate as a player, sponsor, volunteer, or donate an auction item.

It’s a great day on the links, with players from the hotel, restaurant, bar, beverage, and tourism industries attending in both cities. Outstanding hole sponsors are ready to keep you refreshed and fed, and a new venue in Vancouver this year is the very player-friendly Tsawassen Springs!

Learn more HERE.

BC Trails Day | June 1

The 4th annual BC Trails Day, BC’s largest trail celebration, is just over two weeks away, and the Outdoor Recreation Council of BC has published several resources to help spread the word in advance. Their toolkit includes a list of six Ways to promote your BC Trails Event, a Media Release Guide and template, and graphics for social media.

Learn more HERE.

BC Family Fishing Weekend

BC's Family Fishing Weekend is an annual celebration of fishing that coincides with the Father’s Day weekend. The three-day event falls on June 14-16. This is a great chance to get together with family and friends and try fishing! 

The BC Family Fishing Weekend aims to share the simple joy of casting a line and catching a fish with all British Columbians. 

There are plenty of ways to celebrate. Take advantage of free fishing days! No fishing licence is required to fish fresh or salt waters from June 14th to 16th. 

Learn more HERE.

Okanagan Wine Festivals Return in June

The Okanagan Wine Festivals returns this June with three weeks in wine country you don’t want to miss. There is no better time to visit BC Wine Country than in June. Just before the summer season kicks into high gear, you can explore all your favourite wineries and discover hidden treasures. The Okanagan Spring Wine Festival will focus on a TASTE and SIPS series of events throughout the Okanagan Valley.

Dates: June 2-23

The official launch of the Okanagan Spring Wine Festival will take place at the Penticton Trade and Convention Centre on Friday, June 7th, following the BC Wine Awards private reception, where the 2024 BC TOP 50 and the Wine of the Year will be announced.

Learn more about the Okanagan Wine Festivals, the various events and how to purchase tickets HERE.

Active Transportation Summit 2024

Sold Out

Shape the future of active transportation in BC at the 2024 Active Transportation Summit. This dynamic two-day conference, supported by the Ministry of Transportation and Infrastructure, and hosted by BCCC, brings together planners, engineers, government leaders, industry experts, nonprofits, and academics for collaboration and innovation. This year's theme, "Let's Keep Moving", challenges us to do even more.

Dates: June 18-19

Location: Anvil Centre, New Westminster

Get 50% off the regular price if you register before April 5!. Learn more and register HERE.

Art of Leadership for Women Returns

to Vancouver

The Art of Leadership Women is returning to Vancouver! This year's conference features a riveting collection of renowned world leaders, business icons, esteemed academics, and bestselling authors who share strategies and insights on the most critical issues confronting leaders in our world today. Don't miss this unique opportunity to develop your leaders, engage your talent, and build high-performing teams.

Date: June 24

Time: 8:30 am - 4:30 pm

Location: Vancouver Convention Centre

Use promo code TIABC40  and save $100 per pass.

Learn more and register HERE.

2024 CanSPEP National Conference Registration

Join event entrepreneurs at CanSPEP featuring immersive programs, networking and awards in Victoria, BC.

Dates: June 25-28

Early registration is now open until May 3rd. Learn more and register HERE.

2024 CITAP+ Annual General Meeting

The 2024 CITAP+ AGM will be held electronically via Zoom on Wednesday, June 26th. Online registration through Zoom will open in early June, so please stay tuned! There will be no cost to attend the meeting.

Date: Wednesday, June 26

Time: 10:00-11:00 AM

Place:  Zoom Cloud

Learn more HERE.

2024 BCHF Golf Tournaments

Registration is now open for the 2024 BC Hospitality Foundation golf tournaments. This year a new venue is being introduced to the Vancouver location which will bring a whole new experience: 

Dates:

• July 5 - Tsawwassen Springs Golf Club, Tsawwassen
• August 21 - Olympic Golf Club, Victoria

Learn more and register HERE.

Save the Date | Hidi Nishi Golf Tournament

The highly anticipated Hidi Nishi Golf Tournament is set to tee off! Golf enthusiasts and industry professionals alike will gather for a day of friendly competition and networking against the stunning backdrop of British Columbia’s scenic landscapes.

Dates: July 17

Location: Tsawwassen Springs Golf Club, Tsawwassen

To Register: please email the CITAP+ office at info@citap.ca to be invoiced for your preferred activities/ sponsorships. Please indicate the number of individuals that will be in attendance.

SKAL Vancouver | Tourism Industry Golf Tournament

This year Vancouver's tourism executive club: Skal, is hosting a different kind of tourism industry Golf Tournament; a KP (Closest to the Pin) Shootout.

Date: June 21

Location: Mylora, Richmond

Having 15 Par 3's to shoot at for $1000.00 in cash & prizes on a course anyone can play on, with a Shotgun start, is the way to go. More fun, no waiting around for 5 hours on a golf course, and a great barbeque onsite at the end.

We are looking for golfers, hole sponsors, a title sponsor for the event, the reception, and the KP shootout. For more information, visit THIS LINK. 

33rd Annual PNWER Summit

Advancing a Sustainable Regional Economy through Clean Energy & Innovation

Legislators, business leaders, academics, and policymakers from the U.S. and Canada will gather in Whistler for PNWER's 33rd Annual Summit from July 21-25 to discuss regional economic best practices and trade concerns. It will be an opportunity to engage with our region's key decision makers on both sides of the border. 

Dates: July 21-22

Location: Fairmont Château Whistler

Learn more and register HERE.

Save the Date | NBC Tourism Summit

The Northern BC Tourism Summit is back for 2024! It will be the first time the summit has happened since 2019 and we are thrilled to be back in the room together.

Dates: October 22-24

Program details will be released soon!.

Save the Date | Kootenay Rockies Tourism Association AGM

The Kootenay Rockies Tourism Association will be holding it's 47th Annual General Meeting & Tourism Industry Conference.

Dates: October 23-24

Location: Prestige Lakeside Resort, Nelson

Mark your calendar! Program details to follow!

Annual Lodging & Camping Ideas Forum

The Ideas Forum is designed to provide BC Lodging and Campground Association members and guests with an inexpensive learning opportunity thanks to our sponsors and suppliers. It’s a chance to network with the sponsors, suppliers, fellow members and meet the volunteer board of directors. This is where ideas are discussed, knowledge is shared, and members’ questions answered!

Dates: November 4-6

Location: Manning Park Resort

Registration and agenda to be available August, 2024.

Tourism Congress 2024

Join the Tourism Industry Association of Canada (TIAC) in beautiful Vancouver for an immersive conference experience that brings together tourism leaders, stakeholders, and innovators from across Canada and beyond. Get ready to share insights, explore new ideas, and celebrate our industry's resilience and creativity. We are thrilled the Tourism Congress is hitting the road this year.

Dates: December 3-5

Location: Sheraton Vancouver Wall Centre

Learn more about Tourism Congress including group booking opportunities HERE.