September 13, 2024

CEO MESSAGE

My wife belongs to a tennis club and successfully competes in matches and tournaments all over Metro Vancouver. Her technical skills and knowledge of the game are much stronger than mine yet she can’t beat me on the court and often questions why. The only response I consistently offer is that she needs to develop the so-called ‘killer instinct’ to finish me off when leading a set.

Having played various sports for decades, I’ve learned to push hard to win no matter my opponent even when it’s my wonderful wife (for the record, I'm not proud of those victories). As I've mentioned before, that competitive trait has infiltrated other aspects of my life including my job where I battle daily to ensure the tourism industry comes out on top in whatever circumstance.

Case in point, when I read a backgrounder this week on BC’s economy stating that our strengths lie in forestry, energy, mining, transportation, manufacturing, technology, construction, real estate and film, I immediately noted the absence of tourism on that list and felt I’d lost a match.

Even though as an industry we’ve done a ton of work through TIABC’s Value of Tourism initiative, as well as multiple impact reports by sector partners and DMOs that show BC’s visitor economy outpaces other major sectors in GDP and other measures, it seems we’ve not yet earned our spot amongst the province’s other top tier business sectors. Hence the reason it’s so important that we draw attention to the tourism industry as part of this election campaign.

In today’s newsletter, you’ll find TIABC’s 2024 Provincial Election Toolkit that I’ve been promising, developed with input from many sector partners, business leaders and TIABC’s Policy Committee. It’s important to note that the toolkit is designed to evolve as more input is solicited and questions added by other sectors and businesses that we hear from or consult with throughout the election campaign. Please make sure to reference the toolkit regularly to help guide your advocacy activities and to inform your decision on who to vote for as the next government of British Columbia.

On a related note, TIABC and BCHA are part of a group of sector associations, led by the Business Council of BC and the Greater Vancouver Board of Trade, that has launched a BC Leader’s Survey. You’ll also find more details below.

In an introductory meeting yesterday with the Executive Director of Protect Our Winters Canada (POW), a charitable organization with a mission to unite the outdoor community around climate action, I learned that POW (in collaboration with the University of Waterloo) recently completed the first of its kind report measuring the size of the outdoor recreation economy in Canada. The report shows that this segment (which encompasses adventure tourism in BC) generates some $78.4 billion in annual spending and supports close to one million jobs across Canada.

It’s numbers like these and the sector/DMO reports I referenced earlier that politicians and decision-makers, including BC’s next government, must become more familiar with as they contemplate policy, investment and growth opportunities vis-à-vis various sectors of British Columbia’s economy, especially tourism.

To that end, and within the context of competition, I remain determined to advance TIABC’s vision for our visitor economy which states, “Through consistent, focused and strategic advocacy, establish BC’s tourism sector as the most recognized and valued industry for residents of British Columbia.” Using the toolkit, data and other information, I trust you’ll join us in our efforts before and after the election.

By the way, my wife has been nurturing her ‘killer instinct’ and tells me about her win-loss record after every tennis match. Rest-assured, once she reaches the point of hating to lose as much as loving to win, I’m in big trouble.

Walt Judas

CEO, TIABC

Business Community Calls for Economic Plan

Earlier this week, associations representing multiple business sectors (including TIABC & BCHA) in British Columbia held a news conference in Vancouver to launch a BC Leader's Survey with 10 questions for NDP, Conservative, and Green Party leaders to address in advance of next month's provincial election. The coalition, led by Greater Vancouver Board of Trade CEO Bridgitte Anderson and Business Council of BC CEO Laura Jones, noted that the next BC government must focus on priorities such as productivity, business investment, wage growth, spending and deficits, rising costs, climate policy, resource development, crime and safety, regulatory improvements, among other issues. 

Results of the BC Leader's Survey, which is intended to solicit party policies on a range of important priorities, will be published on October 5th in the Vancouver Sun.

Air Canada Urges Federal Government to Direct Arbitration to Avert Disruption for Travellers

Air Canada has announced that if the airline's contract negotiations with its pilot union fail, a government direction for binding arbitration will be necessary to avoid a major disruption of air travel that would upset the plans of 110,000 or more travellers a day and delay time-sensitive cargo shipments.

There have now been 100 days of meetings in contract negotiations between the company. Air Canada has offered unprecedented wage increases, which the union has refused, publicly citing U.S. based wage levels. The negotiations have stalled between the parties, who will be in a legal strike or lock-out position as early as September 18th.

Air Canada is not seeking immediate intervention at the time of this report, however, the carrier believes the Government of Canada should prepare in the event talks conclude without an agreement to use its powers to direct binding interest arbitration under Section 107 of the Canada Labour Code before a work stoppage becomes effective. 

Read the full announcement from Air Canada, including details regarding negotiating timeline and arbitration HERE. Note - TIABC also sent letters to Prime Minister Trudeau and Ministers Ferrada, MacKinnon and Rodriguez urging the federal government to intervene to prevent strike action.

BC Business Associations Call for Immediate Action to Avert Disruption to Air Travel in BC

TIABC is one of 17 British Columbia-based business associations and collective memberships who have submitted a letter to the Prime Minister of Canada and the Minister of Labour and Seniors and Minister of Transportation and Quebec Lieutenant, to urge the federal government’s immediate intervention to prevent the upcoming Air Canada pilot strike. The letter stressed that this issue has grave implications not only for the Canadian economy but especially for British Columbia, where dependable air travel is critical to the economic and social well-being of our province.

The signatories have asked the federal government "to act swiftly and decisively by using every tool in your toolkit to prevent a work stoppage. By doing so, the government can safeguard the interests of all Canadians, ensure continuity of air travel, and prevent significant economic and social disruption."

The receipt of the letter was immediately acknowledged by the federal minister’s office who noted that they were taking the issue seriously and would pass along “BC’s views” directly to the Minister.

Read the letter HERE.

NOW AVAILABLE

2024 TIABC Election Toolkit

Just in time for the 2024 provincial election campaign that is about to begin, TIABC has produced a valuable toolkit for your use. The toolkit provides a wealth of resources to better inform you of the current political landscape, what the implications for tourism may be, and how to engage with politicians and candidates.

The election toolkit also addresses the value of tourism to British Columbia and informs on what the tourism and hospitality priorities are, breaking it down into seven key areas of importance;

• Tourism as a Business Sector
• Transportation
• Workforce
• Investment Policy & Regulation
• Education
• Housing

The comprehensive toolkit expands on these areas by providing recommended questions to ask candidates, for example:

"How does your party view tourism as an industry and government priority relative to other sectors of British Columbia’s economy?"

Please download the 2024 TIABC Election Toolkit below, share it with your members and your stakeholders, educate on the value of tourism and inform candidates on today's issues facing our sector. Feel free to send TIABC additional questions that can be added.

New Episode Just Released | Episode #29 - Krista Bax

Meet go2HR CEO Krista Bax, as she joins TIABC's Voice of Tourism host Walt Judas to discuss her career path, her work in sustainable tourism, and what HR challenges business owners & operators are facing in the province today.

TIABC's Voice of Tourism podcast feature interviews with some of the most respected professionals in the tourism industry. You can listen to the Voice of Tourism podcast wherever you get your podcasts. Check us out on Apple, Spotify, iHeart Radio, Amazon Music, Deezer, Podcast Addict and Podchaser. Or listen through the link below.

Harbour Air Suspending Service to

Sunshine Coast

Following a network review, Harbour Air has made the difficult decision to suspend all services between Vancouver and Maple Bay from October 5th, as well as temporarily suspend the non-stop route to Vancouver from Sechelt starting October 8th, throughout the winter season.

As a result of these and other network changes, the airline has taken the difficult decision to realign staffing needs to better match future operational requirements. This has unfortunately included the closure of the Sechelt Pilot base.

Nonstop Sechelt service will return in the spring of 2025.

Read the official announcement from Harbour Air HERE.

August 2024 Labour Market Information

go2HR has released labour market results for the month of August and note employment in the tourism and hospitality sector saw a slight increase (1.6%) from July to August 2024, totalling 355,750 jobs.

Current employment is higher than pre-COVID levels with 5,500 more jobs compared to 2019 levels. The following are highlights for the month of August.

Sector Trends:

Increased Employment: Accommodation, Food and Beverage, and Transportation and Travel sectors.

Decreased Employment: Recreation and Entertainment sector.

Regional Dynamics:

Employment: Increases in the Cariboo, Lower Mainland, Northern BC, and Kootenay regions. Decreases in Thompson Okanagan and Vancouver Island regions

Employment by Job Status:

The percentage of full-time workers slightly increased from 65% in July 2024 to 68% in August 2024.

Visit HERE for more information on the go2HR Employment Tracker.

Update to TIAC Advocacy Efforts

The Tourism Industry of Canada (TIAC) has just shared the latest developments in their advocacy efforts on behalf of the tourism industry. In their commitment to ensure your voices are heard, TIAC has recently made three significant submissions to the government, contributing to public consultations on key issues affecting our sector.

These submissions represent continued dedication to advocating for policies that will support and strengthen the tourism industry.

Competition in Canada’s Airline Industry

On July 29th, the Competition Bureau of Canada launched a market study to examine airline competition across the country.

Proposed Marine Mammal Regulations Amendments

TIAC had the opportunity to contribute to the Fisheries and Oceans Canada (DFO) consultation on amendments to the Marine Mammal Regulations, which would impact whale-watch operations in Canada.

Pre-Budget Consultations

The recommendations submitted for Budget 2025 aim to stimulate economic growth and productivity and fortify the global competitiveness of Canada’s tourism businesses and travel destinations.

New BIABC Poll Shows Street Disorder Threatening Viability of Businesses Across BC

A new poll released by the Business Improvement Areas of BC (BIABC), a Save Our Streets coalition member, is providing shocking statistics about the extent to which street disorder and public safety issues are affecting businesses across the province, as well as the mental health and safety of business owners and their employees.

This summer, BIABC surveyed more than 500 small and medium size business owners in communities across BC to gain their perspective on a wide range of issues, including public safety-related issues, and their impact on the viability of small businesses.

Among the most notable results is that 97% of businesses indicated the cost of doing business has increased over the past five years due to numerous factors, including insurance and security.

Read the full news release that includes additional survey results HERE.

Funding Opportunities Still Available

The Ministry of Jobs, Economic Development and Innovation has produced a comprehensive list of funding opportunities, providing financial support to eligible businesses, organizations and communities.

There are still many programs open in Economic Development, Arts & Culture, Heritage, Workforce Development and Tourism.

Access the list of funding opportunities HERE.

Barkerville Historic Town & Park

CEO Leaving Post

It is with gratitude that the Barkerville Heritage Trust recognizes the work and says goodbye to Kate Cox, CEO of Barkerville Historic Town & Park. 

In the role since 2020, Cox led the historic site through the pandemic. Recognizing the need for a new financial sustainability plan, she implemented changes to the historic site's governance, business, and operating frameworks, achieving financial sustainability.

Among her many accolades, Kate received provincial recognition for her successful hard work regarding tourism and business, with the 2023 BC Tourism and Hospitality Award for Businesswoman of the Year. 

TIABC's Board of Directors and staff join the Trustees of the Barkerville Heritage Trust in wishing Kate the very best in her future role with the Province of BC and the Archaeology Branch in the Ministry of Forests. 

Job Opportunity | Director of Marketing

The Cariboo Chilcotin Coast Tourism Association (CCCTA) is looking for a Director of Marketing. If you’re looking to combine a great career opportunity with an adventurous lifestyle, this role is for you.

The Director of Marketing role will be responsible for marketing this amazing destination to the world. You’ll be leading the promotion of tourism in the region, marketing various tourism products along with industry partners, and promoting the regional film and motion picture industry. You will work with the regional tourism industry along with local governments to lead, create, execute, and report on various marketing initiatives and campaigns.

Learn more about this exciting opportunity and how to apply HERE.

Join Us! | 2025 BC Tourism Industry Conference

Planning for the 2025 BC Tourism Industry Conference has already begun, and you're encouraged to Save the Date for this must-attend event. BC TIC will be held at the Sheraton Vancouver Wall Centre from March 5-7, 2025.

Stay tuned for updates on registration, conference schedule, travel & accommodation, sponsor opportunities, and programming. More information will be shared on our conference website at bctourismconference.ca shortly.

We look forward to seeing you in Vancouver next year!

BC Hotels Earn Coveted MICHELIN Guide Keys

Congratulations to several BC hotels who recently received the coveted keys from the MICHELIN Guide this year in the renowned Guide’s first hotel foray in Canada.

MICHELIN awards the keys to hotels, similar to the stars it hands out for restaurants and dining establishments: One key indicates a “very special” stay, two keys denote “exceptional” stays, and three keys mark an “extraordinary” stay.

Clayoquot Wilderness Lodge, a remote luxury hotel on Vancouver Island, earned three keys, the guide’s top honours — a distinction held by only two hotels in Canada.

Additional recognition was given to four hotels in BC receiving two keys and four BC hotels receiving a 1 key designation. The MICHELIN keys are awarded to hotels based on five criteria: architecture and interior design; service; personality and character; value for the price; and a significant contribution to the neighbourhood or setting.

Read the full story in the first MICHELIN Key Hotels Guide HERE.

BC Ale Trail Announces Inaugural

Best Beer Community Competition

Get ready to raise glasses and toast to the best of BC’s craft beer culture. The BC Ale Trail is excited to kick off the inaugural Best Beer Community Competition, where the heart and soul of British Columbia’s craft beer scene takes centre stage. This isn’t just about the brews—it’s about the vibrant, spirited communities that bring them to life. And the best part? British Columbians get to decide who wins. 

The winners will be announced during BC Craft Beer Month on October 18th at the annual gathering of BC’s craft beer industry, BC Beer Con, where the top communities will be celebrated for their contributions to BC’s vibrant beer culture. 

Voting is simple and open to everyone. Participants can visit the voting platform September 9 to October 6, to select their favourite beer community in each tier. Learn more and vote in the link below.

Would you like your image to appear in our weekly Postcards from BC feature? Contact deborah@tiabc.ca

Allied Golf Association of BC

The Allied Golf Association of British Columbia (AGA-BC) is a provincial organization that contains representation from each of the Regional Golf Industry Associations that are dedicated to providing one cohesive voice for the golf industry of British Columbia. Representatives from each of the provincial golf associations are committed to the understanding of each others respective roles, working together on matters of mutual interest that require a unified communication and promoting ways and means to grow the game of golf in BC.

Learn more about the AGA-BC HERE.

Would you like to be featured in our weekly Voice of Tourism, social channels or on our website? TIABC member testimonials provide visibility and exposure to the tourism industry and a wider audience for your business. Contact Deborah - deborah@tiabc.ca

Become a Member in 2024

Your Membership is Important to Us!

We strongly encourage you to consider membership or renew your membership with TIABC in 2024 to support our important advocacy efforts on behalf of the entire visitor economy.

TIABC continues to identify your concerns, raise your voice, champion your needs, and push for support and programs while encouraging policy changes at both the provincial and federal level.

Contact info@tiabc.ca for more information, visit our website HERE or the link below.

TIAC's Associate Program for TIABC Members

The Tourism Industry Association of BC (TIABC) and the Tourism Industry Association of Canada (TIAC) continue to offer TIABC members an opportunity to extend their membership. TIABC members in good standing can enrol in TIAC’s Associate Program FOR ONLY $25.

By visiting this link, you can become a TIAC Associate Member, enjoy access to a range of TIAC benefits and add your voice to National efforts.

Note: If you are already a TIAC associate member, you will receive a renewal notice before your anniversary date. If you are currently a full TIAC member, you already get enhanced advantages. You will continue to enjoy added benefits and savings over and above what is available to associate members, including the TIAC Member Advantage program at Rendez-vous Canada.

Register Now | BCHA's Fast Track Online Education Series

Fast Track Your Future is back for another season. This education series offers valuable insights and practical advice empowering individuals to accelerate their hospitality journeys. We are thrilled to announce our new season, packed with fresh topics, new experts, industry favourites, and innovative strategies to help our industry continue to thrive and grow.

Starting September 18th, these programs will help prepare you and your team for a multitude of topics and issues faced in the hospitality industry. From HR, finance, housekeeping, and social media - these new series and returning favourites cover it all. 

Learn more about the series including how to apply HERE.

BCTCRI Workshop #4: Climate Resilience & Indigenous Knowledge

Registration for workshop #4 in the BC Tourism Climate Resiliency Initiative program is now available. In this workshop, explore the intersection of climate resilience and Indigenous knowledge. This session will look into the invaluable wisdom and practices that Indigenous communities have developed to adapt and respond to environmental challenges.

Date: September 18

Time: 10:00 am (PT)

Registration now available HERE.

Tourism Digital Academy Accepting Applications

The Tourism Digital Academy is a free, 8-week digital marketing program for BC-based tourism businesses who are interested in building their knowledge and skills in digital marketing to an intermediate level.

Designed for business owners or their marketing team members, this comprehensive program is focused on providing practical, actionable guidance to complete your digital marketing plan. From setting goals to building a better understanding of SEO, website usability, content, email marketing, analytics and more.

• October 8-November 27
• October 15-December 4

Learn more and apply HERE.

Tourism Kelowna Stewardship Symposium

Join Tourism Kelowna for our the inaugural Stewardship Symposium. 

Date: Wednesday, September 25

Time: 12pm - 4pm

Location: Laurel Packinghouse

The day will be filled with insightful discussions regarding sustainability, inclusivity, and stewardship as well as networking opportunities. Learn from industry experts, share your own experiences, and connect with like-minded individuals.

Visit HERE to learn more and register.

SFI 2024 Big Splash Raffle

The Sport Fishing Institute (SFI) is excited to announce the annual Big Splash Raffle has launched. Early Bird tickets are now available. Prize draw deadline comes quick!

• Early Bird Deadline: Midnight, Thursday, October 24
• Draws date: Friday, October 25 at 12:00 p.m.
• SFI Big Splash Raffle Sales Deadline: Midnight, Friday, December 27
• SFI Big Splash Raffle Draw: Saturday, December 28 at 12:00 p.m.

Learn more and purchase tickets HERE.

Silver Star Saturday Music Series

This summer tap into the energy of live music in the mountains with the SilverStar Saturday Music Series taking place over 13 weeks.

Dates: June 22 - September 14

Times: From 2pm - 5pm on the Nokian community stage 

The music series is hosted by Destination Silver Star with the support of SilverStar Mountain Resort and production partner Local Losers. 

Learn more about the events and performers HERE.

Taste of Abby | Celebrate the Fall Harvest

Taste of Abby is your opportunity to savour unique culinary experiences at the peak of the harvest season. Explore a selection of diverse events, tasting menus and limited-edition creations. Treat your palate to Abbotsford’s rich history, culture and cultivations at this premiere celebration in the beautiful Fraser Valley.

Dates: September 13-22

Learn more about daily events and how to get involved HERE.

Tickets Now On Sale | 2024 Wine Capital Weekend

Oliver Tourism Association and the Wine Capital Weekend Organizing Committee is thrilled to announce that tickets for the 2024 Wine Capital Weekend are now on sale!

Set in the picturesque town of Oliver, from September 20-22, this extraordinary weekend promises to deliver an unforgettable experience filled with world-class wines, craft beers, ciders, spirits, delectable food, and exciting entertainment.

Learn more and purchase your tickets HERE.

From Polls to Profits: What BC's Election Means for Business

The BC Chamber of Commerce Business Unplugged Executive Dinner Series will be welcoming Ken Peacock, Senior Vice President and Chief Economist, Business Council of British Columbia as the keynote speaker.

Date: Monday, September 23

Location: Royal Centre, 1055 W. Georgia Street, Vancouver

Single Ticket: $139 Members / $159 Non-members

Learn more and register HERE.

GVHA’s Annual General Meeting

The Greater Victoria Harbour Authority (GVHA) will be holding their AGM.

Date: September 24

Location: Hotel Grand Pacific

Time: 3:30 pm

The meeting includes updates from Christine Willow, Chair of the Board, and CEO Robert Lewis-Manning.

Members of the public are welcome. Learn more and register HERE.

CCCTA Annual Tourism Summit & AGM

Join the Cariboo Chilcotin Coast Tourism Association (CCCTA) for an exciting event where all areas of BC come together to network, gain knowledge and support the tourism industry and economy!

Date: October 15-17

Location: Bella Coola

Registration and sponsorship opportunities are now available. Learn more HERE.

Silver Wings Industry and Scholarship Awards Celebration 2024

At the annual Silver Wings Industry and Scholarship Awards Celebration, the BCAC recognizes aviation and aerospace industry colleagues for specific achievements. As well, they disburse almost $150,000 through their Scholarship Awards Program to hard-working students enrolled in aviation and/or aerospace programs in British Columbia.

Date: October 18

Time: 5:45 pm - 10:00 pm PT

Registration is now open - learn more and register HERE.

Note: Prior to the Silver Wings event, they are also hosting the third annual "Chair’s Women in Aviation and Aerospace Reception” (CWAAR), also at the Vancouver Convention Centre (VCC).

For more information and registration HERE.

Culinary Tourism Alliance AGM

You are invited to join in the Culinary Tourism Alliance AGM.

Date: Monday, October 21,

Time: 1:00pm (PT) - Virtual

The AGM is a crucial event where they will review the past year’s accomplishments, discuss the future direction, and give you the opportunity to share your insights and vote on important matters. As a valued member of the CTA, your participation is vital as they continue to shape the future of our organization.

Registration is now open HERE.

Once registered, you will receive all the necessary information and materials ahead of the meeting.

Northern BC Tourism Summit

The Northern BC Tourism Summit is back for 2024! It will be the first time the summit has happened since 2019 and will bring together industry experts, travel enthusiasts, and local businesses to discuss the latest trends, strategies, and opportunities in Northern BC's tourism sector.

Dates: October 22-24

Location: Ramada Hotel, Prince George

Early Bird registration ends August 31st! - learn more and register HERE.

Kootenay Rockies Tourism Association AGM & Tourism Industry Conference

The Kootenay Rockies Tourism Association will be holding it's 47th Annual General Meeting & Tourism Industry Conference.

Dates: October 23-24

Location: Prestige Lakeside Resort, Nelson

Early bird registration ends September 13 - learn more and register HERE.

TOTA AGM and Summit

"Immerse Yourself"

Early bird registration is still open for the Thompson Okanagan Tourism Association AGM & Summit.

Dates: October 29-30

Location: Vernon

Hosted in partnership with Tourism Vernon and Destination Silver Star. 

Mark your calendar, learn more and register HERE.

Yes Shef: Elevating Women in

Food & Beverage

WORTH Association is proud to announce Yes Shef: Elevating Women in Food & Beverage. We will join once again for an unforgettable evening celebrating the remarkable women of British Columbia's hospitality community.

During this unique culinary experience, guests enjoy tasting stations, savouring delights crafted and curated by female-led teams. Noteworthy Chefs collaborate with student apprentices from the Pacific Institute of Culinary Arts to develop and execute a signature dish. Leading Winemakers, Sommeliers, Brewers and Bar Professionals serve wine, beer and cocktail creations.

Date: November 6

Time: 5:30 pm - 9:30 pm

Location: Fairmont Pacific Rim, Star Sapphire Ballroom

Learn more and purchase tickets HERE.

Annual Lodging & Camping Ideas Forum

The Ideas Forum is designed to provide BC Lodging and Campground Association members and guests with an inexpensive learning opportunity thanks to our sponsors and suppliers. It’s a chance to network with the sponsors, suppliers, fellow members and meet the volunteer board of directors. This is where ideas are discussed, knowledge is shared, and members’ questions answered!

Dates: November 4-6

Location: Manning Park Resort

Registration and agenda to be available August, 2024.

Save the Date! VCM Industry Forum

Mark your calendars for the Vancouver, Coast & Mountains Industry Forum.

Date: November 21

Location: Pinnacle Hotel Harbourfront, Vancouver.

This free, annual event is for tourism businesses and Community Destination Management Organizations in the VCM region. Learn more about tourism trends, major events, sustainability, and more.

Learn more and register HERE.

Save the Date - 2024 Policy Conference & Big Splash Gala

The Sport Fishing Institute of BC (SFI) will hold its annual Policy Conference. This year's theme is Selective and Sustainable. This is a highly anticipated forum where elected officials, public servants and those in the sport fishing industry can meet, share their perspectives on the issues facing the recreational fishery and discuss expectations for the coming seasons. As last year, SFI will be providing the Pacific Salmon Foundation a portion of the day to share details about programs and projects that are funded by revenues generated from sales of the Salmon Conservation stamp on your tidal waters licence.

Date: November 29

Location: Vancouver Convention Centre

Following the Conference is the Big Splash Gala and Fundraiser.

Much more information to come on each event, ticket sales will begin in September.

27th Annual CITAP+ Winter Function

You are cordially invited to save the date for the 27th CITAP+ Winter Function.

Date: Tuesday, December 3

Location: River Rock Casino Resort, Richmond

The event will be a full day in a familiar format, including morning educational sessions, the afternoon marketplace, and the dinner reception.

Registration will open by the middle of September, with early bird incentives to be announced. Sponsorship packages should be released at this time as well. Please note that your 2024 CITAP+ membership must be in good standing in order to register for the Winter Function.

Tourism Congress 2024

Join the Tourism Industry Association of Canada (TIAC) in beautiful Vancouver for an immersive conference experience that brings together tourism leaders, stakeholders, and innovators from across Canada and beyond. Get ready to share insights, explore new ideas, and celebrate our industry's resilience and creativity. We are thrilled the Tourism Congress is hitting the road this year.

Dates: December 3-5

Location: Sheraton Vancouver Wall Centre

Learn more about Tourism Congress including group booking opportunities HERE.

SOS Coalition Announces

"Communities Driving Change" Forum

With crime, violence and street disorder plaguing communities large and small across British Columbia, BC’s Save Our Streets coalition (SOS) will hold a day-long “Communities Driving Change” Forum.

Date: January 23, 2025

Location: Morris J. Wosk Centre for Dialogue, Vancouver

The Forum will explore solutions to these issues with community and business leaders, subject experts and political leaders.

The Forum, will feature moderated panel discussions, keynote expert speakers, and opportunities for virtual community participation from around the province. Topics to include judicial reform and resources, policing, addictions and mental illnesses, and the role of housing as components of the solution.

Note: If you have registered for the previous date of September 12th, 2024 and the date doesn't work for yoru schedule, please reach out and your registration will be cancelled.

Read the official news release and learn more about the SOS initiative HERE.

Registration Now Open

The 8th Annual IMPACT Sustainable Tourism & Travel Summit will be held again in Victoria.

Day of Impact: January 26, 2025

Dates of Conference: January 27-29, 2025

Early-bird registration is now open. Visit HERE.

September 13, 2024

CEO MESSAGE

My wife belongs to a tennis club and successfully competes in matches and tournaments all over Metro Vancouver. Her technical skills and knowledge of the game are much stronger than mine yet she can’t beat me on the court and often questions why. The only response I consistently offer is that she needs to develop the so-called ‘killer instinct’ to finish me off when leading a set.

Having played various sports for decades, I’ve learned to push hard to win no matter my opponent even when it’s my wonderful wife (for the record, I'm not proud of those victories). As I've mentioned before, that competitive trait has infiltrated other aspects of my life including my job, where I battle daily to ensure the tourism industry comes out on top in whatever circumstance.

Case in point, when I read a backgrounder this week on BC’s economy stating that our strengths lie in forestry, energy, mining, transportation, manufacturing, technology, construction, real estate and film, I immediately noted the absence of tourism on that list and felt I’d lost a match.

Even though as an industry we’ve done a ton of work through TIABC’s Value of Tourism initiative, as well as multiple impact reports by sector partners and DMOs that show BC’s visitor economy outpaces other major sectors in GDP and other measures, it seems we’ve not yet earned our spot amongst the province’s other top tier business sectors. Hence the reason it’s so important that we draw attention to the tourism industry as part of this election campaign.

In today’s newsletter, you’ll find TIABC’s 2024 Provincial Election Toolkit that I’ve been promising, developed with input from many sector partners, business leaders and TIABC’s Policy Committee. It’s important to note that the toolkit is designed to evolve as more input is solicited and questions added by other sectors and businesses that we hear from or consult with throughout the election campaign. Please make sure to reference the toolkit regularly to help guide your advocacy activities and to inform your decision on who to vote for as the next government of British Columbia.

On a related note, TIABC and BCHA are part of a group of sector associations, led by the Business Council of BC and the Greater Vancouver Board of Trade, that has launched a BC Leader’s Survey. You’ll also find more details below.

In an introductory meeting yesterday with the Executive Director of Protect Our Winters Canada (POW), a charitable organization with a mission to unite the outdoor community around climate action, I learned that POW (in collaboration with the University of Waterloo) recently completed the first of its kind report measuring the size of the outdoor recreation economy in Canada. The report shows that this segment (which encompasses adventure tourism in BC) generates some $78.4 billion in annual spending and supports close to one million jobs across Canada.

It’s numbers like these and the sector/DMO reports I referenced earlier that politicians and decision-makers, including BC’s next government, must become more familiar with as they contemplate policy, investment and growth opportunities vis-à-vis various sectors of British Columbia’s economy, especially tourism.

To that end, and within the context of competition, I remain determined to advance TIABC’s vision for our visitor economy which states, “Through consistent, focused and strategic advocacy, establish BC’s tourism sector as the most recognized and valued industry for residents of British Columbia.” Using the toolkit, data and other information, I trust you’ll join us in our efforts before and after the election.

By the way, my wife has been nurturing her ‘killer instinct’ and tells me about her win-loss record after every tennis match. Rest-assured, once she reaches the point of hating to lose as much as loving to win, I’m in big trouble.

Walt Judas

CEO, TIABC

Business Community Calls for Economic Plan

Earlier this week, associations representing multiple business sectors (including TIABC & BCHA) in British Columbia held a news conference in Vancouver to launch a BC Leader's Survey with 10 questions for NDP, Conservative, and Green Party leaders to address in advance of next month's provincial election. The coalition, led by Greater Vancouver Board of Trade CEO Bridgitte Anderson and Business Council of BC CEO Laura Jones, noted that the next BC government must focus on priorities such as productivity, business investment, wage growth, spending and deficits, rising costs, climate policy, resource development, crime and safety, regulatory improvements, among other issues. 

Results of the BC Leader's Survey, which is intended to solicit party policies on a range of important priorities, will be published on October 5th in the Vancouver Sun.

Learn more about the projects and organizations receiving funding in the backgrounder HERE.

Air Canada Urges Federal Government to Direct Arbitration to Avert Disruption for Travellers

Air Canada has announced that if the airline's contract negotiations with its pilot union fail, a government direction for binding arbitration will be necessary to avoid a major disruption of air travel that would upset the plans of 110,000 or more travellers a day and delay time-sensitive cargo shipments.

There have now been 100 days of meetings in contract negotiations between the company. Air Canada has offered unprecedented wage increases, which the union has refused, publicly citing U.S. based wage levels. The negotiations have stalled between the parties, who will be in a legal strike or lock-out position as early as September 18th.

Air Canada is not seeking immediate intervention at the time of this report, however, the carrier believes the Government of Canada should prepare in the event talks conclude without an agreement to use its powers to direct binding interest arbitration under Section 107 of the Canada Labour Code before a work stoppage becomes effective. 

Read the full announcement from Air Canada, including details regarding negotiating timeline and arbitration HERE. Note - TIABC also sent letters to Prime Minister Trudeau and Ministers Ferrada, MacKinnon and Rodriguez urging the federal government to intervene to prevent strike action.

BC Business Associations Call for Immediate Action to Avert Disruption to Air Travel in BC

TIABC is one of 17 British Columbia-based business associations and collective memberships who have submitted a letter to the Prime Minister of Canada and the Minister of Labour and Seniors and Minister of Transportation and Quebec Lieutenant, to urge the federal government’s immediate intervention to prevent the upcoming Air Canada pilot strike. The letter stressed that this issue has grave implications not only for the Canadian economy but especially for British Columbia, where dependable air travel is critical to the economic and social well-being of our province.

The signatories have asked the federal government "to act swiftly and decisively by using every tool in your toolkit to prevent a work stoppage. By doing so, the government can safeguard the interests of all Canadians, ensure continuity of air travel, and prevent significant economic and social disruption."

The receipt of the letter was immediately acknowledged by the federal minister’s office who noted that they were taking the issue seriously and would pass along “BC’s views” directly to the Minister.

Read the letter HERE.

NOW AVAILABLE

2024 TIABC Election Toolkit

Just in time for the 2024 provincial election campaign that is about to begin, TIABC has produced a valuable toolkit for your use. The toolkit provides a wealth of resources to better inform you of the current political landscape, what the implications for tourism may be, and how to engage with politicians and candidates.

The election toolkit also addresses the value of tourism to British Columbia and informs on what the tourism and hospitality priorities are, breaking it down into seven key areas of importance;

• Tourism as a Business Sector
• Transportation
• Workforce
• Investment Policy & Regulation
• Education
• Housing

The comprehensive toolkit expands on these areas by providing recommended questions to ask candidates, for example:

"How does your party view tourism as an industry and government priority relative to other sectors of British Columbia’s economy?"

Please download the 2024 TIABC Election Toolkit below, share it with your members and your stakeholders, educate on the value of tourism and inform candidates on today's issues facing our sector. Feel free to send TIABC additional questions that can be added.

New Episode Just Released | Episode #29 - Krista Bax

Meet go2HR CEO Krista Bax, as she joins TIABC's Voice of Tourism host Walt Judas to discuss her career path, her work in sustainable tourism, and what HR challenges business owners & operators are facing in the province today.

TIABC's Voice of Tourism podcast feature interviews with some of the most respected professionals in the tourism industry. You can listen to the Voice of Tourism podcast wherever you get your podcasts. Check us out on Apple, Spotify, iHeart Radio, Amazon Music, Deezer, Podcast Addict and Podchaser. Or listen through the link below.

Harbour Air Suspending Service to

Sunshine Coast

Following a network review, Harbour Air has made the difficult decision to suspend all services between Vancouver and Maple Bay from October 5th, as well as temporarily suspend nonstop route to Vancouver from Sechelt starting October 8th, 2024 throughout the winter season.

As a result of these and other network changes, the airline has taken the difficult decision to realign staffing needs to better match future operational requirements. This has unfortunately included the closure of the Sechelt Pilot base.

Nonstop Sechelt service will return in the spring of 2025.

Read the official announcement from Harbour Air HERE.

Update to TIAC Advocacy Efforts

The Tourism Industry of Canada (TIAC) has just shared the latest developments in their advocacy efforts on behalf of the tourism industry. In their commitment to ensure your voices are heard, TIAC has recently made three significant submissions to the government, contributing to public consultations on key issues affecting our sector.

These submissions represent continued dedication to advocating for policies that will support and strengthen the tourism industry.

Competition in Canada’s Airline Industry

On July 29, 2024, the Competition Bureau of Canada launched a market study to examine airline competition across the country.

Proposed Marine Mammal Regulations Amendments

TIAC had the opportunity to contribute to the Fisheries and Oceans Canada (DFO) consultation on amendments to the Marine Mammal Regulations, which would impact whale-watch operations in Canada.

Pre-Budget Consultations

The recommendations submitted for Budget 2025 aim to stimulate economic growth and productivity and fortify the global competitiveness of Canada’s tourism businesses and travel destinations.

New BIABC Poll Shows Street Disorder Threatening Viability of Businesses Across BC

A new poll released by the Business Improvement Areas of BC (BIABC), a Save Our Streets coalition member, is providing shocking statistics about the extent to which street disorder and public safety issues are affecting businesses across the province, as well as the mental health and safety of business owners and their employees.

This summer, BIABC surveyed more than 500 small and medium size business owners in communities across BC to gain their perspective on a wide range of issues, including public safety-related issues, and their impact on the viability of small businesses.

Among the most notable results is that 97% of businesses indicated the cost of doing business has increased over the past five years due to numerous factors, including insurance and security.

Read the full news release that includes additional survey results HERE.

Funding Opportunities Still Available

The Ministry of Jobs, Economic Development and Innovation has produced a comprehensive list of funding opportunities, providing financial support to eligible businesses, organizations and communities.

There are still many programs open in Economic Development, Arts & Culture, Heritage, Workforce Development and Tourism.

Access the list of funding opportunities HERE.

Barkerville Historic Town & Park

CEO Leaving Post

It is with gratitude that the Barkerville Heritage Trust recognizes the work and says goodbye to Kate Cox, CEO of Barkerville Historic Town & Park. 

In the role since 2020, Cox led the historic site through the pandemic. Recognizing the need for a new financial sustainability plan, she implemented changes to the historic site's governance, business, and operating frameworks, achieving financial sustainability.

Among her many accolades, Kate received provincial recognition for her successful hard work regarding tourism and business, with the 2023 BC Tourism and Hospitality Award for Businesswoman of the Year. 

TIABC's Board of Directors and staff join the Trustees of the Barkerville Heritage Trust in wishing Kate the very best in her future role with the Province of BC and the Archaeology Branch in the Ministry of Forests. 

Job Opportunity | Director of Marketing

The Cariboo Chilcotin Coast Tourism Association (CCCTA) is looking for a Director of Marketing. If you’re looking to combine a great career opportunity with an adventurous lifestyle, this role is for you.

The Director of Marketing role will be responsible for marketing this amazing destination to the world. You’ll be leading the promotion of tourism in the region, marketing various tourism products along with industry partners, and promoting the regional film and motion picture industry. You will work with the regional tourism industry along with local governments to lead, create, execute, and report on various marketing initiatives and campaigns.

Learn more about this exciting opportunity and how to apply HERE.

Join Us! | 2025 BC Tourism Industry Conference

Planning for the 2025 BC Tourism Industry Conference has already begun, and you're encouraged to Save the Date for this must-attend event. BC TIC will be held at the Sheraton Vancouver Wall Centre from March 5-7, 2025.

Stay tuned for updates on registration, conference schedule, travel & accommodation, sponsor opportunities, and programming. More information will be shared on our conference website at bctourismconference.ca shortly.

We look forward to seeing you in Vancouver next year!

Harbour Air to Speak on Future of

Electric Aviation

Harbour Air will be participating in the Everything Electric Canada show taking place September 6-8, 2024 at the Vancouver Convention Centre. The show focuses on EV’s, renewable energy, and sustainable technology via guest speakers, an exhibitor expo, and promotional events.

The future of electric aviation will be highlighted through discussions surrounding the company’s electric eBeaver plane and their aircraft electrification program. The eBeaver will be on display at the downtown Vancouver Flight Centre seaplane dock, standing as a testament to Harbour Air’s desire to make commercial electric flight a reality.

Would you like your image to appear in our weekly Postcards from BC feature? Contact deborah@tiabc.ca

Allied Golf Association of BC

The Allied Golf Association of British Columbia (AGA-BC) is a provincial organization that contains representation from each of the Regional Golf Industry Associations that are dedicated to providing one cohesive voice for the golf industry of British Columbia. Representatives from each of the provincial golf associations are committed to the understanding of each others respective roles, working together on matters of mutual interest that require a unified communication and promoting ways and means to grow the game of golf in BC.

Learn more about the AGA-BC HERE.

Would you like to be featured in our weekly Voice of Tourism, social channels or on our website? TIABC member testimonials provide visibility and exposure to the tourism industry and a wider audience for your business. Contact Deborah - deborah@tiabc.ca

Become a Member in 2024

Your Membership is Important to Us!

We strongly encourage you to consider membership or renew your membership with TIABC in 2024 to support our important advocacy efforts on behalf of the entire visitor economy.

TIABC continues to identify your concerns, raise your voice, champion your needs, and push for support and programs while encouraging policy changes at both the provincial and federal level.

Contact info@tiabc.ca for more information, visit our website HERE or the link below.

TIAC's Associate Program for TIABC Members

The Tourism Industry Association of BC (TIABC) and the Tourism Industry Association of Canada (TIAC) continue to offer TIABC members an opportunity to extend their membership. TIABC members in good standing can enrol in TIAC’s Associate Program FOR ONLY $25.

By visiting this link, you can become a TIAC Associate Member, enjoy access to a range of TIAC benefits and add your voice to National efforts.

Note: If you are already a TIAC associate member, you will receive a renewal notice before your anniversary date. If you are currently a full TIAC member, you already get enhanced advantages. You will continue to enjoy added benefits and savings over and above what is available to associate members, including the TIAC Member Advantage program at Rendez-vous Canada.

Register Now | BCHA's Fast Track Online Education Series

Fast Track Your Future is back for another season. This education series offers valuable insights and practical advice empowering individuals to accelerate their hospitality journeys. We are thrilled to announce our new season, packed with fresh topics, new experts, industry favourites, and innovative strategies to help our industry continue to thrive and grow.

Starting September 18th, these programs will help prepare you and your team for a multitude of topics and issues faced in the hospitality industry. From HR, finance, housekeeping, and social media - these new series and returning favourites cover it all. 

Learn more about the series including how to apply HERE.

Tourism Digital Academy Accepting Applications

The Tourism Digital Academy is a free, 8-week digital marketing program for BC-based tourism businesses who are interested in building their knowledge and skills in digital marketing to an intermediate level.

Designed for business owners or their marketing team members, this comprehensive program is focused on providing practical, actionable guidance to complete your digital marketing plan. From setting goals to building a better understanding of SEO, website usability, content, email marketing, analytics and more.

• October 8-November 27
• October 15-December 4

Learn more and apply HERE.

BCTCRI Workshop #4: Climate Resilience & Indigenous Knowledge

Registration for workshop #4 in the BC Tourism Climate Resiliency Initiative program is now available. In this workshop, explore the intersection of climate resilience and Indigenous knowledge. This session will look into the invaluable wisdom and practices that Indigenous communities have developed to adapt and respond to environmental challenges.

Date: September 18

Time: 10:00 am (PT)

Registration now available HERE.

Tourism Kelowna Stewardship Symposium

Join Tourism Kelowna for our the inaugural Stewardship Symposium. 

Date: Wednesday, September 25th

Time: 12pm - 4pm

Location: Laurel Packinghouse

The day will be filled with insightful discussions regarding sustainability, inclusivity, and stewardship as well as networking opportunities. Learn from industry experts, share your own experiences, and connect with like-minded individuals.

Visit HERE to learn more and register.

SFI 2024 Big Splash Raffle

The Sport Fishing Institute (SFI) is excited to announce the annual Big Splash Raffle has launched. Early Bird tickets are now available. Prize draw deadline comes quick!

• Early Bird Deadline: Midnight, Thursday, October 24th
• Draws date: Friday, October 25th at 12:00 p.m.
• SFI Big Splash Raffle Sales Deadline: Midnight, Friday, December 27th
• SFI Big Splash Raffle Draw: Saturday, December 28, 2024 at 12:00 p.m.

Learn more and purchase tickets HERE.

SilverStar Saturday Music Series

This summer tap into the energy of live music in the mountains with the SilverStar Saturday Music Series taking place over 13 weeks.

Dates: June 22 - September 14

Times: From 2pm - 5pm on the Nokian community stage 

The music series is hosted by Destination Silver Star with the support of SilverStar Mountain Resort and production partner Local Losers. 

Learn more about the events and performers HERE.

Taste of Abby | Celebrate the Fall Harvest

Taste of Abby is your opportunity to savour unique culinary experiences at the peak of the harvest season. Explore a selection of diverse events, tasting menus and limited-edition creations. Treat your palate to Abbotsford’s rich history, culture and cultivations at this premiere celebration in the beautiful Fraser Valley.

Dates: September 13-22

Learn more about daily events and how to get involved HERE.

Tickets Now On Sale | 2024 Wine Capital Weekend

Oliver Tourism Association and the Wine Capital Weekend Organizing Committee is thrilled to announce that tickets for the 2024 Wine Capital Weekend are now on sale!

Set in the picturesque town of Oliver, from September 20-22, this extraordinary weekend promises to deliver an unforgettable experience filled with world-class wines, craft beers, ciders, spirits, delectable food, and exciting entertainment.

Learn more and purchase your tickets HERE.

From Polls to Profits: What BC's Election Means for Business

The BC Chamber of Commerce Business Unplugged Executive Dinner Series will be welcoming Ken Peacock, Senior Vice President and Chief Economist, Business Council of British Columbia as the keynote speaker.

Date: Monday, September 23

Location: Royal Centre, 1055 W. Georgia Street, Vancouver

Single Ticket: $139 Members / $159 Non-members

Learn more and register HERE.

GVHA’s Annual General Meeting

The Greater Victoria Harbour Authority (GVHA) will be holding their AGM.

Date: September 24th

Location: Hotel Grand Pacific

Time: 3:30 pm

The meeting includes updates from Christine Willow, Chair of the Board, and CEO Robert Lewis-Manning.

Members of the public are welcome. Learn more and register HERE.

CCCTA Annual Tourism Summit & AGM

Join the Cariboo Chilcotin Coast Tourism Association (CCCTA) for an exciting event where all areas of BC come together to network, gain knowledge and support the tourism industry and economy!

Date: October 15-17

Location: Bella Coola

Registration and sponsorship opportunities are now available. Learn more HERE.

Silver Wings Industry and Scholarship Awards Celebration 2024

At the annual Silver Wings Industry and Scholarship Awards Celebration, the BCAC recognizes aviation and aerospace industry colleagues for specific achievements. As well, they disburse almost $150,000 through their Scholarship Awards Program to hard-working students enrolled in aviation and/or aerospace programs in British Columbia.

Date: October 18

Time: 5:45 pm - 10:00 pm PT

Registration is now open - learn more and register HERE.

Note: Prior to the Silver Wings event, they are also hosting the third annual "Chair’s Women in Aviation and Aerospace Reception” (CWAAR), also at the Vancouver Convention Centre (VCC).

For more information and registration HERE.

Culinary Tourism Alliance AGM

You are invited to join in the Culinary Tourism Alliance AGM.

Date: Monday, October 21,

Time: 1:00pm (PT) - Virtual

The AGM is a crucial event where they will review the past year’s accomplishments, discuss the future direction, and give you the opportunity to share your insights and vote on important matters. As a valued member of the CTA, your participation is vital as they continue to shape the future of our organization.

Registration is now open HERE.

Once registered, you will receive all the necessary information and materials ahead of the meeting.

Northern BC Tourism Summit

The Northern BC Tourism Summit is back for 2024! It will be the first time the summit has happened since 2019 and will bring together industry experts, travel enthusiasts, and local businesses to discuss the latest trends, strategies, and opportunities in Northern BC's tourism sector.

Dates: October 22-24

Location: Ramada Hotel, Prince George

Early Bird registration ends August 31st! - learn more and register HERE.

Kootenay Rockies Tourism Association AGM & Tourism Industry Conference

The Kootenay Rockies Tourism Association will be holding it's 47th Annual General Meeting & Tourism Industry Conference.

Dates: October 23-24

Location: Prestige Lakeside Resort, Nelson

Early bird registration ends September 13 - learn more and register HERE.

TOTA AGM and Summit

"Immerse Yourself"

Early bird registration is still open for the Thompson Okanagan Tourism Association AGM & Summit.

Dates: October 29-30

Location: Vernon

Hosted in partnership with Tourism Vernon and Destination Silver Star. 

Mark your calendar, learn more and register HERE.

Yes Shef: Elevating Women in

Food & Beverage

WORTH Association is proud to announce Yes Shef: Elevating Women in Food & Beverage. We will join once again for an unforgettable evening celebrating the remarkable women of British Columbia's hospitality community.

During this unique culinary experience, guests enjoy tasting stations, savouring delights crafted and curated by female-led teams. Noteworthy Chefs collaborate with student apprentices from the Pacific Institute of Culinary Arts to develop and execute a signature dish. Leading Winemakers, Sommeliers, Brewers and Bar Professionals serve wine, beer and cocktail creations.

Date: November 6

Time: 5:30 pm - 9:30 pm

Location: Fairmont Pacific Rim, Star Sapphire Ballroom

Learn more and purchase tickets HERE.

Annual Lodging & Camping Ideas Forum

The Ideas Forum is designed to provide BC Lodging and Campground Association members and guests with an inexpensive learning opportunity thanks to our sponsors and suppliers. It’s a chance to network with the sponsors, suppliers, fellow members and meet the volunteer board of directors. This is where ideas are discussed, knowledge is shared, and members’ questions answered!

Dates: November 4-6

Location: Manning Park Resort

Registration and agenda to be available August, 2024.

Save the Date! VCM Industry Forum

Mark your calendars for the Vancouver, Coast & Mountains Industry Forum.

Date: November 21

Location: Pinnacle Hotel Harbourfront, Vancouver.

This free, annual event is for tourism businesses and Community Destination Management Organizations in the VCM region. Learn more about tourism trends, major events, sustainability, and more. 

Save the Date - 2024 Policy Conference & Big Splash Gala

The Sport Fishing Institute of BC (SFI) will hold its annual Policy Conference. This year's theme is Selective and Sustainable. This is a highly anticipated forum where elected officials, public servants and those in the sport fishing industry can meet, share their perspectives on the issues facing the recreational fishery and discuss expectations for the coming seasons. As last year, SFI will be providing the Pacific Salmon Foundation a portion of the day to share details about programs and projects that are funded by revenues generated from sales of the Salmon Conservation stamp on your tidal waters licence.

Date: November 29

Location: Vancouver Convention Centre

Following the Conference is the Big Splash Gala and Fundraiser.

Much more information to come on each event, ticket sales will begin in September.

27th Annual CITAP+ Winter Function

You are cordially invited to save the date for the 27th CITAP+ Winter Function.

Date: Tuesday, December 3

Location: River Rock Casino Resort, Richmond

The event will be a full day in a familiar format, including morning educational sessions, the afternoon marketplace, and the dinner reception.

Registration will open by the middle of September, with early bird incentives to be announced. Sponsorship packages should be released at this time as well. Please note that your 2024 CITAP+ membership must be in good standing in order to register for the Winter Function.

Tourism Congress 2024

Join the Tourism Industry Association of Canada (TIAC) in beautiful Vancouver for an immersive conference experience that brings together tourism leaders, stakeholders, and innovators from across Canada and beyond. Get ready to share insights, explore new ideas, and celebrate our industry's resilience and creativity. We are thrilled the Tourism Congress is hitting the road this year.

Dates: December 3-5

Location: Sheraton Vancouver Wall Centre

Learn more about Tourism Congress including group booking opportunities HERE.

SOS Coalition Announces

"Communities Driving Change" Forum

With crime, violence and street disorder plaguing communities large and small across British Columbia, BC’s Save Our Streets coalition (SOS) will hold a day-long “Communities Driving Change” Forum.

Date: January 23, 2025

Location: Morris J. Wosk Centre for Dialogue, Vancouver

The Forum will explore solutions to these issues with community and business leaders, subject experts and political leaders.

The Forum, will feature moderated panel discussions, keynote expert speakers, and opportunities for virtual community participation from around the province. Topics to include judicial reform and resources, policing, addictions and mental illnesses, and the role of housing as components of the solution.

Note: If you have registered for the previous date of September 12th, 2024 and the date doesn't work for yoru schedule, please reach out and your registration will be cancelled.

Read the official news release and learn more about the SOS initiative HERE.

Registration Now Open

The 8th Annual IMPACT Sustainable Tourism & Travel Summit will be held again in Victoria.

Day of Impact: January 26, 2025

Dates of Conference: January 27-29, 2025

Early-bird registration is now open. Visit HERE.