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In honour of Remembrance Day, our office will be closed Tuesday, November 11th. We will resume our regular business hours on Wednesday, November 12th.
TIABC's Board of Directors and staff join Canadians nationwide in remembering those who served and gave the ultimate sacrifice. We also honour those who continue to serve our country and express our gratitude for their service. Lest We Forget.
Remembrance Day ceremonies are held in communities across the province. Find your local ceremony through THIS LINK.
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Albert Einstein is often credited with the phrase, “the definition of insanity is doing the same thing over and over but expecting different results,” yet there is no official record of him ever saying it. In fact, according to many sources, a variation of the quote first surfaced in a guidebook by Narcotics Anonymous a few decades ago advising addicts that “insanity is repeating the same mistakes and expecting different results.” In either case, the saying resonates with me.
That said, whenever I start to recite the definition of insanity as part of unsolicited, eye-rolling fatherly advice, my oldest son threatens to put a sock in my mouth and cover it with duct tape because he argues the quote is over-used, misconstrued and simply bull#%@*.
Regardless of its origin or how flawed it is, this famous adage pops into my head when I can’t seem to advance key tourism issues through the usual means of lobbying government. While there is a method to the madness of advocacy, clearly the same approach doesn’t always work with elected officials, notwithstanding we can’t expect them to settle every problem we expose. Consequently, there are times we need to chart a new course.
While meeting with colleagues around the province over the past few weeks, I’ve been floating alternate solutions to a few long-standing issues that the tourism industry may need to take charge of rather than waiting and hoping for various levels of government to act. To be fair, some of the ideas are a tad out there and would require tremendous coordination, effort and resources but when all else fails, why not contemplate new tactics.
For example…on the issue of crime and safety that is driving visitors, locals and businesses away from key corridors or neighbourhoods…instead of lamenting about the problem or pointing fingers, what if communities created one or more ‘tourism safe zones’ where stakeholders such as DMOs, BIAs, police, private security firms, tourism ambassadors, businesses, attractions, as well as civic and provincial officials worked together to animate the area/s with activities, events, lighting, and art installations; monitor them 24-7 via foot patrols and security cameras, and actively promote them as a safe haven for both locals and tourists to enjoy? For the record, some communities are already practicing a variation of this approach.
Similarly, a decidedly different policy is needed to manage various crises, especially given the impact of government directives on tourism operators, guests and communities during major emergencies. In situations like mandatory and immediate evacuation for businesses under threat of a wildfire, what if we worked with the Emergency Management and Climate Readiness Ministry (EMCR) to introduce new regulations that allow tourism operators to stay and protect their businesses in the event of a wildfire provided a list of conditions are met such as: sophisticated water suppression systems and access to unlimited water on site; a defined fire guard surrounding the property; advanced emergency response training for all staff; involvement of local First Nations as protectors and first responders; a defined safe zone for guests and employees (replete with emergency provisions like first-aid supplies, food, water, backup power sources, communication equipment), alternate access/egress points in the event evacuation is absolutely necessary; as well as other measures? It’s worth exploring because on too many occasions operators have lost infrastructure, staff, bookings, revenues, and more when they could have played a key role in protecting their businesses under the right conditions.
The resources required to implement some of the aforementioned initiatives would be considerable at the start but eventually be offset by savings in what otherwise would amount to significant losses due to property and structural damage, theft and vandalism, cancelled business, and astronomical insurance rates.
Another idea worth exploring is to harness research of consumers and clients such as tour operators and destination management companies on what incremental tourism products, venues or experiences (e.g. agri-tourism, attractions) they believe is desperately needed in different regions of British Columbia. The data would be used to compel government to act more quickly in approving the infrastructure, licensing or regulatory changes required to implement new ventures, consequently paving the way to meet the growing demands of visitors while propelling the tourism industry forward as an economic powerhouse. Similarly, direct input from tourism operators or data collected from visitors could also help inform decision-makers on what kinds of incentives are needed, if any, to drive new or repeat visitation to BC (& Canada) rather than government-imposed enticements such as the Canada Strong Pass.
One more idea to ponder: perhaps it’s time for the tourism industry (i.e. DMOs, businesses, sectors) to galvanize around options to increase Destination BC’s budget since it’s been stagnant for more than a decade and is at the mercy of the government of the day (i.e. appropriation). Same goes for funding of the emergency accommodations portal which EMCR cancelled. I hesitate to prescribe what these options might look like other than to point out that levies such as destination marketing, sustainability, resort, Indigenous, and tourism improvement district fees already exist in some jurisdictions in BC and elsewhere as models to build from.
In these times of restraint, strikes, tariffs, a soft economy, competing priorities, stretched resources, and fading confidence, it’s essential that we work together to explore myriad options...no matter how unconventional...to fill gaps or solve problems if the usual avenues don’t yield the desired results.
At least now when I embark on another one of my Dad rants at a family gathering, I substitute the definition of insanity phrase for ‘banging your head against the wall again and again is stupid.’ So far I haven't had my mouth stuffed with a sock and duct taped.
Walt Judas
CEO, TIABC
| | Stay updated on the latest news and developments by checking out this week's compilation of important matters impacting and influencing our industry. | | | |
EARLY BIRD REGISTRATION NOW OPEN!
We’re pleased to announce that registration is now open for the 2026 BC Tourism Industry Conference. The conference will take place at the Delta Hotels Grand Okanagan Resort, Kelowna, March 4 - 6, 2026.
2026 REGISTRATION INFORMATION
Visit our website to view the 2026 registration fees and to review our updated policies before you start registration. Early bird rates are available with member and non-member pricing options. Full conference registrations include complete access to all conference sessions, workshops, silent auction, welcome reception, and the awards gala.
Register at our early bird rate by January 14, 2026 to save on your registration!
Are you a potential speaker or sponsor this year? Please hold off on registering just yet! Our conference team will reach out to you directly with your registration details and instructions.
The theme for the 2026 conference is ‘The Transformative Power of BC Tourism'.
The "Transformative Power of BC Tourism” celebrates tourism’s ability to foster cultural understanding, revitalize local economies, and promote stewardship of the province’s natural and cultural assets. It underscores the idea that tourism, when thoughtfully managed, can be a powerful force for positive change and shared prosperity across British Columbia.
2026 CONFERENCE PROGRAM
We’re pleased to share a first look at the 2026 BC Tourism Industry Conference program, outlining the flow of each day and highlighting special events including the Welcome Reception and the BC Tourism Industry Awards Gala.
Session titles, speakers, and full program details will be announced soon, so keep checking the conference website for updates as the program comes to life!
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AWARD NOMINATIONS ARE OPEN!
Presented by TIABC and sponsoring partners, the 2026 BC Tourism Industry Awards shine a light on the remarkable achievements that fuel British Columbia’s vibrant tourism industry. These prestigious awards highlight the bold leadership, creativity, and innovation shaping the province’s tourism scene. With a focus on excellence, the awards set the bar for industry standards, showcasing the province’s best products, services, experiences, and people.
We are pleased to announce that award nominations are now open! Awards will be presented in the following ten categories:
Indigenous Operator or Experience
Sustainability Excellence
Employees First
Tourism Business Person of the Year
Community Contribution & Impact
Inclusive and Accessible Tourism Experience
Remarkable Experience
Professional Excellence - DMO or Sector Association
Innovation
Culinary Tourism Experience
For more information about each award visit the conference website HERE.
Finalists will be announced in early February, and the official recipients will be awarded at the Awards Gala evening during the 2026 BC Tourism Industry Conference on Thursday, March 5, 2026.
If you know a business, organization, or individual who deserves recognition, submit your nomination and help celebrate their outstanding achievements!
The nomination deadline is December 12, 2025.
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TIABC Responds to Federal Budget
The Tourism Industry Association of British Columbia (TIABC) recognizes the importance of the Federal Government’s commitment to strengthening Canada’s infrastructure, productivity, and global competitiveness. These are essential foundations for communities and industries across our province.
We also understand the fiscal realities that require restraint across many sectors. At the same time, it is critical to distinguish between spending and investing, particularly in sectors like tourism that deliver sustained returns in employment, exports, and community well-being.
The federal budget’s focus on infrastructure, transportation, and workforce mobility will help address long-standing challenges faced by tourism operators across British Columbia. Investments in housing, skilled trades, and regional transportation are welcome steps toward improving the conditions under which our visitor economy can thrive.
However, TIABC joins our national counterpart (TIAC) and other sector partners in expressing concern that tourism, one of Canada’s top-performing export sectors, was largely overlooked as a driver of economic growth and diversification. The reductions to Destination Canada’s core funding, uncertainty vis-a-vis the International Convention Attraction Fund, as well as the exclusion of tourism infrastructure and accommodation investment from the new capital cost allowance, represent missed opportunities to accelerate growth in one of Canada’s most trade-ready, job-intensive sectors.
In BC alone, tourism connects over 400 communities, sustains over 170,000 direct jobs, and generates more than $22 billion in annual revenue, largely through export earnings that remain in Canada. In mountain resorts, coastal towns, Indigenous territories, and urban gateways alike, tourism drives local prosperity and national pride.
When government speaks of building a more productive and connected Canada, tourism is already part of that foundation. Every air route that brings visitors to British Columbia also carries goods and investment. Every wilderness experience, cultural festival, and conference creates jobs that cannot be outsourced. Every new connection strengthens trade, understanding, and national identity.
To sustain this momentum, we urge government to:
- Reaffirm tourism’s inclusion in Canada’s productivity and capital-investment agenda;
- Restore and enhance Destination Canada’s marketing and convention-attraction funding; and
- Ensure tourism infrastructure, from airports and trail networks to workforce housing and meeting venues, is eligible under new federal capital programs.
Tourism is not a discretionary expense, it is a strategic investment in Canada’s prosperity, resilience, and global reputation. British Columbia’s operators stand ready to help deliver on that vision, in partnership with all levels of government.
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TIAC Respond to Prime Minister's Budget Presentation
Earlier this week, Canada's Finance Minister François-Philippe Champagne unveiled the 2025 federal budget and the Tourism Industry of Canada (TIAC) submitted a letter to Prime Minister Carney regarding the release of the government's priorities for strengthening Canada's prosperity.
Here is an excerpt of the letter;
"We understand the fiscal constraints your government faces, and that restraint is necessary across all sectors. We also recognize that measures announced today such as the Canada Strong Pass, as well as infrastructure investments in airports and transportation, including in the North will benefit tourism businesses in many parts of the country.
Distinguishing between spending and investing is critical. We're concerned that cuts to the International Convention Attraction Fund, Tourism Growth Program, and Destination Canada's core funding and excluding tourism from the capital cost allowance undermine the sector's potential outlined in your government's 2023 Federal Tourism Growth Strategy.
You've said we cannot control what other nations do, but we can control what we choose to build. Tourism builds Canada by connecting 5,000 communities, creating almost 2 million jobs that cannot be outsourced, and generating export revenue that stays in the country.
Canada's tourism sector is ready to help deliver on that vision."
Tourism embodies your priorities. When we invest in air routes, destination infrastructure, and workforce development, we aren’t funding experiences; we’re funding national productivity...."
..."Every cultural exchange opens trade relationships. Tourism creates the first handshake that leads to lasting economic partnerships. As you build major projects, resilient supply chains, and diverse trade relationships, tourism connects them all. Strategic investments in connectivity, infrastructure, and destination promotion will transform tourism
from a strong performer into an engine of national prosperity..."
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Recreational Marine Industry Applauds Removal of the Luxury Tax on Boats in Budget 2025
In another follow-up to Budget 25, Canada’s boating industry has applauded the Federal Government’s commitment to remove the luxury tax on boats. When the luxury tax was first implemented in September 2022, Canada’s marine industry leaders pointed out the impending losses of middle-class jobs, government tax revenues and sales declines. The removal of this failed tax was the direct result of sustained advocacy from the National Marine Manufacturer’s Association (NMMA) Canada, the Canadian Marine Retail Association (CMRA), and grassroots supporters across the country including TIABC.
This decisive action protects boat manufacturing jobs across Canada, strengthens domestic production, and allows Canadian dealers to rebuild their businesses and restore sales to pre-tax levels. It also provides relief for the thousands of middle-class Canadians whose livelihoods depend on a strong recreational boating sector.
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China Approves Group Travel to Canada
Earlier this week, Canada welcomed Beijing’s decision to restore it to the list of approved destinations for Chinese tour groups.
China, which has been slower than many countries to rebound from the COVID-19 pandemic, has gradually authorized group travel to dozens of destinations. However, when it approved countries such as the United States and the United Kingdom in 2023, Canada was notably excluded amid tensions over allegations of Chinese foreign interference.
YVR welcomes 25 direct flights from China each week, positioning British Columbia to benefit significantly from this positive development.
Read more on this news HERE.
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Canada’s Summer 2025 Tourism Season Delivers Record-Breaking Growth
A recent report from Destination Canada highlights a record-breaking summer for the country’s tourism industry in 2025. Between May and August, the sector generated nearly $60 billion in revenue marking a 6% increase from the previous year and highlighting the industry’s remarkable resilience and national strength.
Fueled by strong domestic travel and growing international demand, tourism activity expanded across 89% of Canadian regions, with Atlantic Canada and rural destinations outpacing even the country’s major metropolitan centres.
Here are the key highlights:
- $59B total tourism revenue, including $44.4B from Canadians and $14.6B from international visitors
- International visitor spending up 10%, signalling higher-value travel experiences
- Domestic tourism spending grew 6.9% year over year in summer 2025
- Hotel occupancy reached 80.7% in August, the highest since 2014
- 59% of regions outperformed the average growth of Canada's major metro areas, demonstrating a successful dispersion of tourism, including overseas travellers.
Read the full report from Destination Canada HERE.
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Beyond the Powder;
The Economic, Environmental, and Community Impact of the Backcountry Ski Sector in Revelstoke
A report commissioned by HeliCat Canada (HCC) and the Backcountry Lodges of British Columbia Association (BLBCA) has been released and provides an understanding of the economic and community impacts of the backcountry ski sector in the Revelstoke area. The report compliments province-wide studies by focusing on a specific area in BC where the sector is particularly active. The report reinforces the sector is an "economic anchor' for the region.
Key highlights of economic contributions to the Revelstoke community include:
- the sector employs approximately 638 people during the peak season and generates $19M in purchases from local businesses
- 52% of visitors extend their stay in the Revelstoke area before or after their trip
- Province-level contributions include $95M in gross domestic product, $36M in household income, $7M in provincial tax revenue, and 965 jobs
The report also highlights six major themes including: high quality local jobs, local business support, public safety and emergency response, environmental stewardship, giving back, community connections and relations.
Read the full report HERE.
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TIAC Seeking Input to Help Shape the
2025 Tourism Congress
The 2025 Tourism Congress is two weeks away and the Tourism Industry Association of Canada (TIAC) has lined up something special!
Get ready for Canada’s Tourism Feud: An Industry Game Show on November 20th, where tourism leaders go head-to-head in friendly game show-style session inspired by Family Feud.
But first — they need your help! Complete the survey by November 12th to help shape the questions that will keep everyone guessing (and laughing).
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Victoria’s 2025 Cruise Season Closes Strongly
Victoria’s 2025 cruise season concluded on October 18th and in total, the terminal received 311 calls, bringing 992,736 passengers and 378,845 crew members to the city.
The 2025 season included five cruise ships that visited for the first time and the return of Market on the Pier, an artisan market that welcomed passengers at the Breakwater District.
The 2025 season mirrored 2024’s strong results, which saw 316 calls and 970,000 passengers arrive in Victoria.
Read the full media release from the Greater Victoria Harbour Authority HERE.
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ABLE BC Provide Liquor and Hospitality Update
As reported by TIABC member ABLE BC earlier this week, the BC Liquor Distribution Branch (LDB) has officially resumed operations following the recent strike action and have released its first progress report. The following is a summary of key highlights:
Processing: Orders are handled in the order received; distribution centres are operating 24/7 with additional staff, overtime, and weekend shifts to manage increased volumes.
Deliveries: Most deliveries returned to standard scheduling, occasional delays may still occur.
Non-Stocked Wholesale Product (NSWP) Orders: Orders are processed in the order they are received.
Inventory Levels: Inventory across distribution centres: 1.77 million cases on hand, 1.33 million available for sale .
Overall in-stock level: 92% (beer, wine, and refreshment beverages all above 94%).
Product Availability: Diageo spirits (e.g., Smirnoff Red Label, Crown Royal, Captain Morgan Spiced Rum) remain in limited supply . Replenishment shipments are expected in the coming weeks .
Hospitality Support: 15 temporary Hospitality Hubs remain open across BC to help hospitality customers restock quickly. The six-bottle limit on spirits has been lifted.
For more information and updates, visit the LDB Wholesale Operations website HERE.
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ICYMI | Heritage Conservation Act - Engagement
The Heritage Conservation Act (HCA) encourages and enables the protection and conservation of sites with historical, cultural and/or archaeological value in BC. These sites hold physical evidence of how and where people lived. Many of these sites in BC are culturally sensitive, contain ancestral remains, and have important sacred and spiritual value to First Nations in BC.
The deadline for feedback on proposed changes to the Heritage Conservation Act has been extended to November 14th to allow First Nations, local governments, stakeholders, and the public additional time to review the proposed updates and provide thoughtful input.
- Written feedback can be submitted HERE before the deadline.
- Additional project information, inclucing intended outcomes and practical examples is available HERE.
- A public survey is now available to gather broader input and available to share HERE.
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Your Feedback is Needed on BC's Heritage Conservation Act
As TIABC prepares to submit its recommendations to the Province on proposed changes to BC’s Heritage Conservation Act, we are seeking input from our readership to better understand your experiences with the current Act and what changes would have the greatest impact on your business or the businesses you work with.
TIABC's One Minute Monitor (OMM) is a short survey deployed as necessary to help us better understand your views on pressing issues and to help inform policy development and prioritize advocacy activities.
CONFIDENTIALITY
We respect the confidentiality of the data provided and therefore will not publish responses by any individual or organization. All responses are anonymous and will be reported in aggregate only.
Thank you for taking a moment of your time today.
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Tourism Tofino Announces New Executive Director
Tourism Tofino and the Tofino Chamber of Commerce have announced the appointment of Samantha Hackett as Tourism Tofino’s new Executive Director, effective December 2nd.
Samantha was most recently the Executive Director of the Tofino Chamber of Commerce and joins Tourism Tofino with deep roots in the local tourism and business community. She has worked to strengthen the collaboration between local organizations, government, and businesses to support sustainable economic growth. Samantha previously served on Tourism Tofino's board in multiple positions, including Chair.
TIABC extends our sincere congratulations to Samantha and looks forward to working with her in her new role.
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Lead the Future of BC Tourism: CEO Search
Chemistry Consulting Group, in partnership with Two Willows Consulting, has been retained by the Tourism Industry Association of British Columbia (TIABC) to lead the executive search for its next Chief Executive Officer (CEO). Together, our firms are proud to support TIABC in identifying a visionary and strategic leader who will champion the organization’s mission to advocate for and strengthen British Columbia’s tourism industry.
TIABC plays a vital role in representing and advancing the interests of tourism businesses and destination organizations across the province. The next CEO will bring strong leadership, advocacy, and relationship building skills to guide the organization into its next phase of growth and influence. Acting as a collaborative and inspiring voice for the sector, the CEO will work closely with government, industry partners, and stakeholders to ensure tourism continues to be recognized as one of British Columbia’s most significant economic and cultural drivers.
Deadline to apply is November 14, 2025. Full details on the opportunity and application process are available in the link below.
| AN AI MOMENT WITH PETER PILARSKI | |
Tourism AI Network and TOTA Partner to Develop Innovative Data-Driven Tool for Tourism
Last week, I shared my Big Hairy Audacious Vision for the future of tourism (ICYMI, read it here). This week, I want to share how that vision is already taking shape, right here in BC.
Tourism AI Network and TOTA are co-developing a data-powered planning tool designed to help tourism leaders make faster, smarter, and more visitor-aligned decisions. Think of it as AI tailored for BC’s realities: seasonality, sustainability goals, and workforce constraints.
In a time of shrinking budgets, rising expectations, and constant change, this tool gives DMOs and operators something invaluable. Clarity.
It surfaces real-time insights so you can align better with community needs, manage visitor flows, and make decisions grounded in data, not guesswork. It’s AI with purpose, and it’s built for tourism pros who don’t have time for tech hype.
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Episode #43 - Brett Soberg
Meet Brett Soberg, co-owner and lead captain of Eagle Wing Whale Watching and Wildlife Tours as he shares with TIABC CEO and Voice of Tourism host Walt Judas on his journey from art school to marine ecotourism, and his passion for protecting the Salish Sea.
He discusses how Eagle Wing became North America’s first carbon-neutral whale watching company, the creation of their award-winning Floating Classroom program, and the balance between sustainability, regulation, and guest experience. Brett also reflects on life off-grid and the importance of collaboration in safeguarding marine ecosystems and the Southern Resident killer whales.
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Kootenay Rockies Tourism Announces Skattebo Reach Trail Opening
The Skattebo Reach Trail opening took place on October 9th, celebrating major upgrades that enhance connections along the TransCanada Trail and between the Kootenay and Columbia Rivers near Castlegar.
This project was supported in part by Kootenay Rockies Tourism through the Targeted Regional Tourism Development Initiative of StrongerBC funds provided the Ministry of Tourism, Arts, Culture and Sport in 2021. It highlights how collaboration between communities, trail societies and government agencies can create lasting benefits.
Learn more about the Skattebo Reach Trail and other KRT targeted Regional Tourism Development Initiatives HERE.
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GVHA Release 2024/2025 Annual Report
The Greater Victoria Harbour Authority (GVHA) has published its 2024/2025 Annual Report. The report provides a detailed insight into GVHA’s work and achievements between April 1, 2024 and March 31, 2025, including earning Gold PAIR certification from the Canadian Council for Indigenous Business, and financial information.
- View the Annual Report HERE.
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Watch the Year in Review HERE.
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ORCBC Offering Free Tailored Presentation & Community Practice Session
Until the end of 2025, the Outdoor Recreation Council of BC (ORCBC) is offering tailored presentations to communities, local governments, groups, and classrooms that are interested in learning more about outdoor recreation for community and economic development.
Request a presentation HERE.
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NG MEDIA
NG Media helps qualified Canadian non profits, charities, tourism boards and government agencies access CRTC regulated inventory on stations like CNN, A&E, AMC, TLC and others airing inside Canada.
They specialize in producing ThinkTV-approved Canadian Public Service Announcements (PSAs) and provide the support needed to gain access to no-charge PSA airings in Canada regulated by the CRTC.
Learn more about NG Media HERE.
Photo Credit: Destination BC
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Let's Work Together on What Matters Most
To bolster industry advocacy efforts, membership in the Tourism Industry Association of BC (TIABC) is a good investment.
Becoming a member of TIABC offers many significant benefits that can enhance your business, elevate your voice on the issues that matter, and contribute to the success of BC’s visitor economy. As well, you will gain ease of access to a collaborative network of businesses, partners and allies that support the tourism industry, both nationally and provincially.
NEW! Associate Member Category
If you’re a tourism operator and already an active member of another sector association or DMO and cannot afford a full membership in TIABC, consider supporting us by becoming a TIABC Associate. For a nominal annual fee you’ll receive streamlined benefits and opportunities, including adding your voice to the conversation about the future of our sector.
Contact info@tiabc.ca for more information, visit our website HERE or the link below.
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BCHA's Fast Track Your Future Education Series
The BC Hotel Association's (BCHA) Fast Track Your Future education series is back! Designed for aspiring, new, and seasoned leaders who want to build practical skills, improve performance, and advance their careers.
Each series is designed to be accessible, relevant, and immediately applicable, helping individuals and teams grow their impact and contribute to long-term business success.
2025/2026 Series Schedule:
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Housekeeping Leadership & Operational Excellence sponsored by Eden Textile | Oct 29 – Dec 3, 2025 Starting soon! Register now below
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Human Resources Strategy for Hospitality sponsored by VVS Global | Jan 14 – Feb 18, 2026
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Communication & Marketing Strategies for Hospitality | Jan 27 – Mar 3, 2026
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Managing Food & Beverage Operations | March 4 – April 8, 2026
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Advanced Leadership for Hospitality Professionals – level 2 | Apr 15 – May 20, 2026
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Guest Experience & Service Excellence sponsored by Stayntouch | Apr 21 – May 26, 2026
Learn more about the Fast Track Your Future Series HERE.
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go2HR Presents Strategic Productivity for Tourism & Hospitality Leaders
Tourism & Hospitality leaders juggle nonstop operations, guest demands and competing priorities. The result? Stress, fatigue and real psychosocial hazards can affect your wellbeing and your team's performance.
Join in this free practical webinar and discover how stress regulation, strategic prioritization and energy management can help you boost productivity and foster a psychologically healthier, safer and more sustainable workplace without burning yourself, or your team out.
Date: November 18
Learn more and REGISTER HERE.
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FortisBC Small Business Engagement Program Webinar
Hosted by GreenStep Solutions in partnership with FortisBC, this session will equip your organization to deliver two key benefits to your community:
- Practical solutions for sustainability
- Ability to identify potential cost reductions
- By attending, you will be fully equipped to promote the FortisBC Energy-Saving Support for Small Businesses program.
Date: November 27
Time: 2:00 pm (PST)
Register for the webinar HERE.
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ORCBC Presents Community of Practice Session
The Outdoor Recreation Council of BC (ORCBC) is hosting a virtual community practice session, where everyone is welcome.
Date: December 3
The session will dive into how the Outdoor Recreation for Community and Economic Development guide can support outdoor recreation initiatives, community wellbeing and economic development while connecting outdoor recreation champions and practitioners across the province. It is an opportunity to identify opportunities to improve outdoor recreation approaches and to connect and learn from others.
Learn more and register HERE.
| | | CONFERENCES & SPECIAL EVENTS | |
TIABC Annual General Meeting | Registration OPEN!
The Tourism Industry Association of BC (TIABC) is inviting members and partners to join us for our Annual General Meeting to be held on Wednesday, December 17th.
This year’s AGM will be held virtually, providing an opportunity to elect the 2025-2026 Board of Directors, review TIABC’s 2024 financials, and celebrate the accomplishments and milestones achieved over the past year. Additional details, including Board candidates and AGM meeting materials will be shared soon.
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Join Us! | 2026 BC Tourism Industry Conference
Planning for the 2026 BC Tourism Industry Conference has already begun, and you're encouraged to Save the Date for this must-attend conference. BC TIC will be held at the Delta Hotel, Grand Okanagan Resort in Kelowna, March 4–6, 2026.
Stay tuned for updates on registration, conference schedule, travel & accommodation, sponsor opportunities, and programming. More information will be shared on our conference website at bctourismconference.ca shortly.
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ITBC AGM & Indigenous Tourism Gathering
Tourism professionals are invited to attend the Indigenous Tourism BC (ITBC) AGM & Indigenous Tourism Gathering. This annual event brings together ITBC stakeholders, First Nations leaders, and industry partners to exchange knowledge and foster collaboration in advancing Indigenous tourism across BC.
Dates: November 12-14
Location: Coast Coal Harbour Hotel, Vancouver
Highlights include networking socials, workshops, an industry night, and the AGM, along with a keynote address by Shayla Oulette Stonechild of Muscowpetung First Nation, who is a Luluelmon global ambassador and founder of the Matriarch Movement.
Lern more and register HERE.
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FortisBC | Energy Solutions and Innovation Forum
This is an opportunity to gain insights into the flow and economics of the energy landscape, as well as innovative heating and cooling solutions for residential and commercial buildings. Through targeted educational sessions and an engaging trade show, you'll explore the latest technologies and trends in energy-efficiency.
Date: November 13
Time: 11:30 PM – 5:45 PM
Location: Delta Hotels Victoria Ocean Pointe Resort - 100 Harbour Rd, Victoria, BC V9A 0G1
This forum will feature two presentation streams (one focusing on the residential sector, and the other one focusing on the commercial sector), and will be of interest to contractors, consulting engineers, architects, energy modelers, facility owners, builders/developers and energy advisors. Complimentary lunch, refreshments and cocktail reception.
Learn more and register HERE.
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B.C. Aviation Council Silver Wings Industry and Scholarship Awards Celebration 2025
The annual Silver Wings Industry and Scholarship Awards Celebration recognizes aviation and aerospace industry colleagues for specific achievements. As well, they disburse over $200,000 through the Aviation and Aerospace Scholarship Awards Program to hard-working students enrolled in aviation and/or aerospace programs in British Columbia. This is the largest scholarship program of its kind in Canada.
You are invited to join in at this inspiring annual celebration for an evening of fine food, live entertainment, an online auction, a 50/50 draw, a vibrant awards ceremony and unparalleled relationship-building opportunities.
Date: November 14
Location: Vancouver Convention Centre West (Floor 3)
Time: 5:45pm - 10:00pm (PST)
Learn more and purchase tickets HERE.
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Parkside Hotel & Spa and Rainbow Kitchen - Festive Bricks of Giving 2025
Continuing the tradition of bringing the community together to experience the magic of the season, The Parkside Hotel & Spa is partnering with Rainbow Kitchen to present Festive Bricks of Giving, a free LEGO brick-themed holiday exhibition.
Dates: November 15-28
Location: The Parkside's atrium
This year’s celebration introduces an interactive new twist, showcasing LEGO brick displays built by local artists, families, and fans of all ages. The exhibition is open daily from 9:00 AM to 8:00 PM, with all donations supporting Rainbow Kitchen’s School Meal Program, delivering 6,000 monthly meals for children, addressing food insecurity across Greater Victoria schools.
Learn more about the event HERE.
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Save the Date
Boating BC 2025 Conference: Rocking The Industry – Navigating Disruptive Times
Presented by Mercury Marine, this is the must-attend event for marine professionals across the province — a dynamic two-day experience packed with industry insight, leadership, and valuable networking. We’re also excited to announce our first confirmed speaker: Vaughn Palmer of the Vancouver Sun, returning to share his always-popular perspectives.
Dates: November 18-19
Location: River Rock Casino Resort, Richmond
To learn more about the conference sponsorship opportunities, visit HERE.
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TIAC - 2025 Tourism Congress
Tourism is more than travel—it is a tool for unity across Canada. The annual TIAC Tourism Congress celebrates the industry that unites the country through building economies, communities, careers, innovation, and policy. Tourism is the thread that ties Canada together.
Dates: November 18–20
Location: Hilton Lac-Leamy, Gatineau, Quebec
Here’s what you can look forward to:
- Engage with industry leaders and stakeholders from across the country
- Participate in critical discussions on the future of Canadian tourism
- Recognize and honour the strength, resilience, and ingenuity of Canada’s tourism sector
Learn more and register HERE.
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Annual SFI Big Splash Gala, Fundraiser and Policy Conference
During the day, make plans to attend the SFI Annual Industry Policy Conference, held at the Vancouver Convention Centre - West. This annual event is an unique opportunity for those in the sport fishing industry and community to meet, hear from, and exchange perspectives on the issues facing the public fishery with elected officials, public servants.
Date: Friday, November 21
Location: Vancouver Convention Centre – West
This year's theme is Balanced and Sustainable and ticket sales are now open!
Learn more and purchase tickets HERE.
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Sport Event Exchange BC 2025
Sport Exchange BC 2025 will be a one-day sport tourism industry forum bringing together BC's destination marketing organizations, municipalities, provincial sport organizations, multi-sport organizations, disability sport organizations, BC-based national sport organizations, sport event rights holders, and venue owners/operators. Designed to strengthen collaboration, build capacity, and spark new opportunities in sport event hosting, this initiative is a first-of-its-kind knowledge exchange and relationship-building event in the province.The event will feature engaging panel discussions, networking sessions, and opportunities to explore partnership models between sport organizations and tourism professionals.
Date: Friday, November 21
Time: 8:00 am - 6:00 pm
Location: Sheraton Vancouver Airport Hotel
The event will feature engaging panel discussions, networking sessions, and opportunities to explore partnership models between sport organizations and tourism professionals. Learn more and REGISTER HERE.
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Save Our Streets Prosper Symposium
Policy Roundtable on Substance Prevention, Education & Recovery
Join PROSPER for it's 2nd annual drug prevention, recovery and policy Summit.
Date: December 1
Time: 9:00 am - 4:00 pm
Location: Vancouver (location TBA)
Register HERE.
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BC Chamber of Commerce | Annual Premier & Cabinet Luncheon
The BC Chamber of Commerce is delighted to welcome Premier David Eby, members of Cabinet and Parliamentary Secretaries to its annual Premier & Cabinet Luncheon, an event that offers business leaders the opportunity to connect with the Executive Council of the provincial government.
Date: December 10
Time: 10:00 am - 2:00 pm
Location: Vancouver (details to be announced)
Learn more and purchase tickets HERE.
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IMPACT Sustainability Travel & Tourism Summit - 2026
Registration is now open for 2026's iteration of the IMPACT Sustainability Travel & Tourism Summit Victoria
Dates: January 25-28
Get ready to explore Aligned action, shared direction, and real progress alongside global changemakers. With a brand-new Workshop Series, immersive case studies, and hands-on tools to take home, IMPACT 2026 will equip you to transform your destination into one that's not just visited, but nurtured.
Learn more and secure your spot HERE.
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SAVE THE DATE | 2026 International Indigenous Tourism Conference
The 2026 International Indigenous Tourism Conference (#2026IITC), hosted in partnership with Indigenous Tourism Alberta and Explore Edmonton, will be held on unceded Treaty 6 Territory in Amiskwacîwâskahikan (Edmonton).
Dates: February 17-19
The many Nations that call the area home, including Cree, Saulteaux, Blackfoot, Sioux and Métis People, are excited to welcome you to their territory at this amazing celebration of Indigenous tourism. Save the date!
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SAVE THE DATE | 2026 BC Tourism Industry Conference
It's hard to believe the 2025 BC Tourism Industry Conference is behind us! While planning for 2026 won't begin until early fall, we're excited to announce the date and location:
Dates: March 4-6
Location: Delta Hotel, Grand Okanagan Resort, Kelowna
Mark your calendar - we can't wait to see you there and celebrate our incredible industry together!
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BCHA 2026 Summit
The British Columbia Hotel Association invites you to the 2026 BCHA Summit, taking place at the Vancouver Island Conference Centre in Nanaimo.
Dates: April 14-15
The Summit is the must-attend event for BC's hospitality industry, bringing together hoteliers, educators, suppliers, key industry stakeholders, and emerging leaders for thought-provoking sessions, valuable connections, and unforgettable experiences.
This year's theme — Future Ready: Strategies for a Stronger, Smarter Sector — highlights the people, ideas, and opportunities that will elevate our industry.
Registration is NOW OPEN - Learn more HERE.
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Save the Date | BC Outdoor Recreation Conference 2026
The Outdoor Recreation Council of BC is celebrating 50 years of advocacy in 2026, and we’re marking the occasion in a big way! Join us at Thompson Rivers University in Kamloops, BC, for this milestone event.
Dates: May 20-22
Location: Thompson Rivers University, Kamloops
This conference will bring together outdoor recreation leaders, advocates, and enthusiasts from across British Columbia to reflect on our past, celebrate our achievements, and shape the future of public recreation. Look forward to engaging speakers, insightful panel discussions, hands-on workshops, and valuable networking with recreationists, land managers, and decision-makers.
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Tickets on Sale now for the Culinary Tourism Alliance’s Taste of Place Summit
Hosted by the Culinary Tourism Alliance, the Taste of Place Summit is a national gathering bringing together destination leaders, chefs, producers and marketers from across Canada to celebrate and advance culinary and agritourism.
Dates: June 15 & 16, 2026
Location: Westin, Edmonton
Delegates can expect immersive learning journeys, thought-provoking discussions during main stage programming and plenty of networking along the way.
Learn more and purchase tickets HERE.
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TIABC recognizes that our members, stakeholders and staff occupy the ceded, unceded and traditional territories of Indigenous Nations across British Columbia. We sincerely appreciate the opportunity to live, work and play on the lands that our Indigenous friends and First Nations ancestors honour and care for.
#970 - 1050 West Pender Street | Vancouver, BC | V6E 3S7 | 604.685.5956
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