TIAC Introduces Interim CEO

The Tourism Industry Association of Canada (TIAC) has officially announced that Claude Paul Boivin has been appointed as the Interim CEO of the organization, effective Tuesday, June 3rd.

Claude Paul brings extensive leadership experience to TIAC. He recently served as interim president and CEO of the Hotel Association of Canada. Over his career, he has led several national associations, including the Canadian Dental Association, the Association of Consulting Engineering Companies (formerly the Association of Canadian Engineering Companies), and the Canadian Veterinary Medical Association.

As Claude Paul steps into this interim role, the TIAC Board of Directors will begin the search for a permanent CEO.

Destination Canada Unveils New Brand

Canada, naturally

Destination Canada officially launched its new national tourism brand earlier this week Canada, naturally. The new brand reflects what comes naturally to Canada and how even the ordinary moments here can feel extraordinary to guests.

The brand is positioned as a long-term strategy to boost Canada’s global tourism appeal by emphasizing authenticity, natural beauty, and welcoming spirit. The rollout coincides with the launch of a US multi-channel marketing campaign that went live on May 12th.

Destination Canada ties the new branding to its 2030 Strategy: A World of Opportunity, which aims to increase annual tourism revenue to $160 billion by the end of the decade.

Province-wide List of Community Sport & Cultural Events Now Available

The Ministry of Tourism, Arts, Culture and Sport, in collaboration with the region's Destination Management Organizations (RDMO's) emergency management specialists, has compiled a list of community sport and cultural events occurring throughout the province.

The intent of this document is to help emergency planners identify where people will be gathering at various times this year and consider what additional resources might be needed if an emergency occurs while the event is taking place. You are encouraged to share this document where and when needed.

• COMMUNITY SPORT & CULTURAL EVENTS LISTING

BC Parks Improves Accessibility and Inclusion

The Province announced this week that following the release of the BC Parks Commitment to Inclusion in March 2023, facilities such as washrooms, parking lots and access trails to park features have been upgraded to accessibility standards in many parks throughout the province. The upgrades are among several initiatives that help remove barriers that restrict people from accessing outdoor recreation. 

BC Parks continues to partner with diverse community organizations and collaborate on projects that break down barriers. This year, BC Parks partnered with the BC Parks Foundation and the Island Deaf and Hard of Hearing Centre to give more people the opportunity to connect with the wonders of the natural world through virtual self-guided nature walks and park tours in American sign language (ASL).

Read the full announcement from the Province HERE.

REMINDER | BC Minimum Wage Increases to

$17.85 on June 1

A reminder to employers and workers that on Sunday, June 1st, BC’s general minimum wage increases from $17.40 to $17.85 an hour.

The 2.6% increase also applies to minimum-wage rates for resident caretakers, live-in home-support workers, live-in camp leaders and app-based delivery and ride-hail services workers.

To learn more, read the official news release from the Province HERE.

DBC Delivers Insights to Help Welcome American/Canadian Visitors This Summer

Last week, Destination BC (DBC) delivered a webinar to introduce practical tools and timely insights aimed to help industry deliver informed, inclusive, and memorable guest experiences this summer. The session also introduced:

● Current Trends & Forecasts

● Ways to Create Positive Experiences for Visitors

● Considerations for Frontline Teams

● Adapting to New Opportunities

The presentation is now available in the following link.

In addition, DBC has developed valuable resources for your information and communication needs:

• Crisis Communications Resources: Practical tools and templates to help you plan a response and support your team.
• Tackling Tariffs: Destination BC’s response, messaging and resources for industry.
• Research Hub: This research provides industry partners with data and insights which help to enhance the effectiveness of future marketing and development projects.
• Learning Centre:  Find free resources and tools, featured articles, videos, guides and templates, 24/7 to help BC’s tourism industry grow their skills. 

ITAC Release U.S. Tariffs Survey Report

The Indigenous Tourism Association of Canada (ITAC) has released its May 2025 U.S. Tariffs Survey Report, detailing the significant challenges Indigenous tourism businesses face due to recent U.S. tariffs and the ensuing trade dispute.

The report indicates a steep decline in U.S. visitation to Canada, with projections indicating a potential 68% drop in U.S. bookings for 2025. This downturn has led to immediate concerns about revenue losses and staffing reductions, with 19% of businesses planning to decrease hiring and over 2,000 jobs at risk in the sector.

Read the full survey report HERE.

New Regional Data to Guide Your Summer Planning

Destination BC has updated the regional profiles for the six tourism regions in the province and are now available on their website. These publications offer the most recent available data and provide valuable resources to assist you, your business or organization to better prepare for the peak visitor season and long-term planning.

These profiles include detailed information on visitor volume and seasonal trends, traveller demographics and spending patterns, economic contributions of tourism as well as key considerations for growth in each region.

Learn more and access the regional profiles HERE.

Barkerville Opens for the Season This Weekend

Barkerville Historic Town & Park's 2025 Main Season is set to begin this Saturday May 31st after the return of the Spring Shoulder Season where merchant activity, along with select exhibits, got an early start. 

Live programming will run until September 7th. Long time favourites will be in full swing, alongside newer features such as Indigenous programming at the Kelly Hall.

Learn more about how to book your stay, purchase admissions in advance, and more information about Barkerville's Main Season HERE.

FIFA Canada Want You to "Light Up Your Monuments"!

FIFA World Cup 2026 is just around the corner and FIFA Canada has initiated a “Light Up Your Monuments” campaign. Details are as follows:

Lighting up iconic landmarks in red and white on June 11, 2025.

• Amplifying the moment on social media, including the use of select key messages/hashtags: One Year to Go until Canada welcomes the world for the @fifaworldcup 2026!
• We are proud to be part of the mosaic of cultures that unites Canada!
• Canadians from across the country will proudly wear their heritage on their sleeve and a maple leaf over their hearts.
• #WeAreCanada #WeAre26

They are asking for communities to share their participation by letting FIFA Canada know through an Expression of Interest by June 2nd. This is a great opportunity to showcase the exceptional monuments across our province! The Light Up Your Monuments Expression of Interest Form can be found THROUGH THIS LINK.

ICYMI: Destination BC has launched the FIFA Vancouver Campaign and it is now live on the Hello BC Website. You are encouraged to promote this campaign through your various communication channels.

Additional Flights to Kelowna Added to Meet Surge in Domestic Tourism

Kelowna International Airport (YLW) and the Okanagan region are well positioned to experience a strong visitor season and increase in domestic travel this year which has been bolstered by the introduction of increased air service to YLW.

Porter Airlines expanded its presence in the province with flights between Toronto Pearson International Airport (YYZ) and Kelowna International Airport (YLW) effective May 14th and Air Canada recently announced two direct flights from Montreal to Kelowna next winter, on Wednesdays and Saturdays, on a Boeing 737.

This is great news for businesses such as Big White Ski Resort who are reporting to be 80 per cent sold out for the upcoming winter season.

Read the full story HERE.

A New Look for Vancouver's Waterfront

Vancouver City Council has approved the installation of a permanent “Vancouver” destination sign along Canada Place Way, bringing a striking new visual identity to one of the city’s most popular public spaces.

Destination Vancouver is proud to support this initiative, alongside with partners at the Vancouver Hotel Destination Association, Vancouver City Council, and the Vancouver Convention Centre.

The installation is expected to be completed ahead of FIFA World Cup 26™. Learn more HERE.

Note: Image is of previous temporary "VANCOUVER" sign on Canada Place Way in Dec. 2023 (Kenneth Chan)

Job Opportunity | Destination Development & Sustainability Specialist (Temporary)

The Kootenay Rockies Tourism Association (KRT) is seeking a Destination Development & Sustainability Specialist to join their team for an 18-month maternity leave coverage.

Under the direction of the CEO of KRT, and the Director of Destination Development & Sustainability, the Destination Development & Sustainability Specialist position delivers programs and services delivered by the KRT team. Posting closes at 5:00 PM PT/6:00 PM MT on Friday, June 13th.

Learn more about this position, including how to apply HERE.

We hope you are enjoying Season Two of Postcards from BC as we highlight TIABC members out exploring and enjoying everything British Columbia has to offer. Now more than ever, it's time to celebrate the beauty, energy, and unforgettable experiences found right here at home.

Would you like to be part of our weekly Postcards from BC feature? Send a photo of you enjoying a BC destination to deborah@tiabc.ca.

Collaborative Efforts Remove Over 500 pounds of Debris from Gorge Waterway

Thank you to Prince of Whales Whale & Marine Wildlife Adventures who recently joined forces with Transport Canada, Surfrider Vancouver Island, and Black Ball Ferry Line for a successful cleanup of the Gorge Waterway, an essential initiative to protect and preserve the health of Victoria’s beloved marine environments.

Together, the teams removed 241.3 kilograms (532 pounds) of debris from the shoreline and water. This year’s effort builds on the success of last summer’s cleanup, which took place on July 23, 2024, and removed 380 kilograms of garbage from Victoria’s Inner Harbour and Gorge area. These initiatives demonstrate the importance of collective action in preventing pollution from entering marine ecosystems and causing long-term harm to wildlife and water quality.

• Read the full story from Prince of Whales Whale &Marine Wildlife Adventures HERE.
• Learn more about this important collaboration by viewing THIS VIDEO.

Tourism Kelowna Welcomes New Director of Community & Visitor Engagement

Tourism Kelowna is excited to announce that Katie Balkwill will join Tourism Kelowna in early June as their new Director of Community & Visitor Engagement.

Katie brings over 16 years of experience in community engagement, visitor experience, and destination growth to her new role. Congratulations on your new position Katie!

Meet Katie HERE.

Vote for Dine Out Vancouver

Dine Out Vancouver Festival has been nominated for "North America's Best Culinary Festival 2025" at the World Culinary Awards.

It's a competitive field this year, with festivals from Hawaii, New Orleans, South Beach and more up for consideration.

Show your support and vote for Dine Out Vancouver to win. Voting is simple, all it takes is a few clicks. Get started through THIS LINK.

You're Invited | Discover BC's New Iconic Destination Brands

This September, Destination BC is launching six new Iconic destination brands—a major evolution in how they position British Columbia on the world stage. Rooted in research, guided by traveller insights, and built with input from our industry partners, these brands will strengthen the global appeal of Super, Natural British Columbia® by highlighting distinct, globally compelling reasons to visit.

Whether you’re a tourism operator, DMO, or sector partner, this is your opportunity to understand what’s launching, why it matters, and how to amplify your voice within a unified, recognizable brand ecosystem.

Date: Wednesday, June 4 @ 9:00am (PDT)

Register for this free event HERE.

CONFERENCES & SPECIAL EVENTS

June is RVing & Camping Month

The annual Canadian RVing and Camping Week has shifted focus from a post-May long weekend event to a month-long celebration in June.

Organized and sponsored by the Canadian Camping and RV Association, this expanded month long initiative is designed to encourage Canadians and international visitors to get outside to enjoy a fun, safe and secure camping experience with family and friends.  

The BC Lodging and Campgrounds Association has provided valuable resources to share and encourage you to join in this year's camping season. Learn more HERE.

BC Hospitality Foundation | Hospitality With Heart

The BC Hospitality Foundation is excited to announce Hospitality with Heart a week-long campaign uniting British Columbia’s hospitality and tourism industries in support of the BC Hospitality Foundation (BCHF).

Dates: From June 1-8

Please join in giving back to an industry that continually supports its people.

Learn more HERE.

BC Aviation Council | BCAC Conference

"Innovation - All Eyes on the Horizon"

The BC Aviation Council will be holding their annual conference in Kamloops (YKA).

Date: June 2-4

Location: Delta Hotels, Mariott

Note: TIABC members are eligible to register at the BCAC member rate.

Learn more and register HERE.

TOTA Golf Tournament

Join industry colleagues for a day of friendly competition, great networking, and the chance to win the coveted Ohhh Canada Cup!

Date: June 5

Time: 12pm - 8pm

Location: Osoyoos Golf Club

Don’t miss your chance to secure your spot HERE.

Sky Helicopters in Support of Canucks Autism Network

Join TIABC member Sky Helicopters at ELEVATE, an incredible evening event in support of Canucks Autism Network.

Date: June 5

This year’s theme is a throwback to the 80s, and guests are encouraged to dress in their most rad 80s attire! Last year’s aviation-themed event was a hit, and the atmosphere was amazing!

It will be an evening to remember with amazing food, drinks, and fun! Come dance the night away while raising valuable funds for a great charity!

Learn more, including how to purchase tickets and become a sponsor HERE.

BC Chamber of Commerce AGM & Conference

Join us in Nanaimo to explore this vibrant urban centre found on the east side of beautiful Vancouver Island, located on the traditional territories of the Coast Salish Peoples - Snuneymuxw, Snaw-naw-as, and Stz'uminus.

Date: June 3-5

Location: Vancouver Island Conference Centre, Nanaimo

Connect with Chamber of Commerce and Board of Trade executives, business leaders and association stakeholders from across the province who play a key role in shaping policy, fostering networking opportunities

and driving economic growth throughout British Columbia.

Early bird rates end March 31st! Learn more about the AGM and Conference and register HERE!

BC Trails Day 2025

BC Trails Day is returning, marking the 5th annual celebration of British Columbia’s exceptional trail networks. This province-wide event promotes environmental stewardship, responsible recreation, and equitable access to outdoor spaces.

Date: June 7

If you are already organizing an event, be sure to REGISTER to ensure additional promotional support and access to upcoming resources, contests, and important updates.

Learn more about BC Trails Day, access the Event Host Guide and how you can participate HERE.

BC Family Fishing Weekend

2025 marks the 26th anniversary of this annual celebration, which coincides with Father's Day each year.

Dates: June 13-15

The BC Family Fishing Weekend offers all British Columbians a chance to experience some of Canada’s vast landscapes and stunning scenery, along with the simple joy of casting a line and catching a fish.

There are plenty of ways to celebrate and participate. Visit the website for further details HERE.

23rd Annual Coast Hotels Shuhachi Naito Golf Classic

We’re excited to announce that registration for the 23rd Annual Coast Hotels Shuhachi Naito Golf Classic is now open.

Date: Thursday, July 10

Location: Tsawwassen Springs Golf Club, Delta

You’ll find the event registration form attached to this email.

This year’s tournament will kick off at 12:00 PM with a shotgun start and follow a Texas Scramble format—guaranteeing a day full of friendly competition and great fun on the course.

We’re proud to once again support the ALS Society of B.C. and the Vancouver Holocaust Education Centre as this year’s beneficiaries.

Learn more and register HERE.

BC Hospitality Foundation | Tee Up for Two Unforgettable Golf Events

Join the BC Hospitality Foundation for two premier golf events this summer—each offering an incredible day of competition, camaraderie, and hospitality at its finest. Whether you're in Vancouver or Victoria, these tournaments promise an unmatched experience on the greens. i

Mark Your Calendars:

• July 17| 15th Annual Vancouver Golf Tournament | Tsawwassen Springs
• August 20| 9th Annual Victoria Golf Tournament | Olympic View Golf Club

Visit HERE to learn more and to book!

19th Annual Partners In Tourism Invitational Golf Tournament

The Partners in Tourism Invitational Golf Tournament is a fundraising event organized by Partners in Tourism to support future generations of tourism professionals. The tournament raises funds through various means, including sponsorships and donations, which are then used to provide scholarships and awards to students and programs in the tourism and hospitality industry. 

Date: Thursday, August 28

Location: Fairmont Chateau Whistler Golf Club

Learn more including how to register and how to donate HERE.

Wine Capital Weekend Returns to Oliver!

The Oliver Tourism Association is thrilled to announce that Wine Capital Weekend will return for another unforgettable celebration. As the Wine Capital of Canada, Oliver welcomes locals and visitors alike to experience three days of wine, craft beverages, food, live music, team competitions, and family-friendly fun.

Dates: September 19-21

The weekend will once again feature:

• Kick-Off Party at District Wine Village – This year’s musical act will be GLASS TIGER
• Cask & Keg Festival – A celebration of craft beer, cider, and spirits featuring delicious eats, live entertainment, yard games, a family zone, and the crowd-favourite Beer Olympics.
• Festival of the Grape – The South Okanagan’s premier wine tasting event returns for its 26th year.

Learn more, including how to participate and purchase tickets HERE.

Northern BC 2025 Tourism Summit

The Northern BC 2025 Tourism Summit, a must-attend event for anyone passionate about the development of a strong tourism sector in Northern British Columbia.

Ready to connect, learn, and lead the future of tourism? The Northern BC 2025 Tourism Summit is your opportunity to be part of the region’s most dynamic gathering of tourism professionals, entrepreneurs, and community changemakers.

Dates: October 15-17

Location: Courtyard by Marriott, Prince George

Learn more and register HERE.

Mark Your Calendar | TOTA AGM and Summit

The Thompson Okanagan Tourism Association (TOTA) has announced the dates for the 2025 TOTA AGM & Summit.

Dates: October 22-23

Location: KF Centre for Excellence, Kelowna

Last year's Summit was a sold-out event that brought together tourism industry professionals from around the region for two days to network, engage in industry-specific workshops, and learn from experts. 

Stay tuned for more details, including registration and speaker updates.

Save the Date!

Boating BC 2025 Conference: Rocking The Industry – Navigating Disruptive Times

Presented by Mercury Marine, this is the must-attend event for marine professionals across the province — a dynamic two-day experience packed with industry insight, leadership, and valuable networking. We’re also excited to announce our first confirmed speaker: Vaughn Palmer of the Vancouver Sun, returning to share his always-popular perspectives.

Dates: November 18 & 19

Location: River Rock Casino Resort, Richmond

To learn more about the conference sponsorship opportunities, visit HERE. Early bird tickets go on sale in early September — stay tuned!

IMPACT Sustainability Travel & Tourism Summit - 2026

Registration is now open for 2026's iteration of the IMPACT Sustainability Travel & Tourism Summit Victoria

Dates: January 25 - 28

Get ready to explore Aligned action, shared direction, and real progress alongside global changemakers. With a brand-new Workshop Series, immersive case studies, and hands-on tools to take home, IMPACT 2026 will equip you to transform your destination into one that's not just visited, but nurtured.

Learn more and secure your spot HERE.

SAVE THE DATE | 2026 International Indigenous Tourism Conference

The 2026 International Indigenous Tourism Conference (#2026IITC), hosted in partnership with Indigenous Tourism Alberta and Explore Edmonton, will be held on unceded Treaty 6 Territory in Amiskwacîwâskahikan (Edmonton).

Dates: February 17-19, 2026.

The many Nations that call the area home, including Cree, Saulteaux, Blackfoot, Sioux and Métis People, are excited to welcome you to their territory at this amazing celebration of Indigenous tourism. Save the date! 

SAVE THE DATE | 2026 BC Tourism Industry Conference

It's hard to believe the 2025 BC Tourism Industry Conference is behind us! While planning for 2026 won't begin until early fall, we're excited to announce the date and location:

Dates: March 4-6, 2026

Location: Delta Hotel, Grand Okanagan Resort, Kelowna

Mark your calendar - we can't wait to see you there and celebrate our incredible industry together!

Save the Date | BC Outdoor Recreation Conference 2026

The Outdoor Recreation Council of BC is celebrating 50 years of advocacy in 2026, and we’re marking the occasion in a big way! Join us at Thompson Rivers University in Kamloops, BC, for this milestone event.

Dates: May 20-22, 2026

Location: Thompson Rivers University, Kamloops

This conference will bring together outdoor recreation leaders, advocates, and enthusiasts from across British Columbia to reflect on our past, celebrate our achievements, and shape the future of public recreation. Look forward to engaging speakers, insightful panel discussions, hands-on workshops, and valuable networking with recreationists, land managers, and decision-makers.