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This past spring a close friend reached out with news that he had been fired from his sales job due to philosophical differences with the new company owners. He lamented that at age 60, his runway for another position was relatively short so asked if I could help. As a start, I offered to rewrite his verbose, seven-page resume to make it more digestible and to position his accomplishments in such a way as to attract a potential employers’ attention.
At the end of the day it mattered not who actually wrote the resume but more that it accurately reflected my pal’s skills, experience and successes. In a similar context, I submit the rest of today’s message…most of which was penned by a tourism operator who asked me to share it with key government officials but shield his identity. So here it is with a few of my edits for brevity.
Freedom to adapt to market forces is one of the principles of business in BC and Canada. A distinct separation of state and industry has allowed for the success of the free market and allowed our tourism industry, as well as our company to thrive and grow.
As a multi-generational tourism business, our company has evolved and adapted over decades to best serve our valued guests. Our path in business has taken us from focusing on large bus tours, to expanding FIT and adventure tourism products. Our company has grown incrementally with the changing travel market and we’ve been fortunate in each evolution to have found success.
Today we feel the need to evolve our product to remain competitive in global markets. Our company has already developed plans for its next phase with an impending investment of over $5 million. Yet we face new factors beyond our control that is causing us uncertainty and threatens our business model.
These factors include annual and delayed permit approvals, unresolved land claims, and overlapping jurisdictions that have created systemic uncertainty in British Columbia. More concerning is the blurring of boundaries between regulator and competitor. When the same entities (Crown corporations, or First Nations) are empowered to approve or deny permits to enter the tourism market, the division of power is compromised. Regulatory neutrality is no longer guaranteed and relations with businesses, locals, government and First Nations are strained. These are poor conditions for business and investment that our government must take leadership in and address.
To ensure long-term growth and continued private investment in British Columbia, a clear, predictable governance framework is essential for our company. We propose the following measures to reaffirm BC commitment to the tourism sector and industry investment:
1. Tenure and Permit Security
Establish a legislative or policy framework that safeguards existing tenures and operating permits for tourism businesses under defined terms. This protection should remain valid regardless of administrative turnover or changes in jurisdictional agreements (land claims, new land use plans).
2. Long-Term Operational Horizon
Move from annual or short-term permit renewals to a 10 to 20-year operational assurance model. Long-term commitments allow companies to plan infrastructure investments and employment growth with confidence.
3. Transparent Appeals and Oversight Mechanism
Create an impartial review process for permit or tenure disputes. This mechanism should include representatives from both government and industry to ensure accountability and consistency in decision making.
4. Separation of Regulatory and Commercial Functions
Clarify and enforce transparency and boundaries between governing entities that issue approvals and those that engage in commercial operations. This separation protects both public trust and private enterprise.
5. Defined Jurisdictional Coordination
Establish a transparent framework outlining the respective authorities of provincial and Indigenous governments in tourism permitting. Predictable jurisdictional processes will reduce administrative delays and prevent overlapping mandates.
6. Collaborative Indigenous Partnerships
Further encourage joint ventures and cooperative frameworks between established tourism operators and Indigenous businesses, supporting joint training, employment, and revenue initiatives that respect Indigenous rights while strengthening regional capacity. The objective should be integration, not separation.
A strong democracy and economy in BC depends on the integrity of its governance systems. The rule of law must remain consistent, impartial, and accessible to all. A clear division of powers between regulators and operators ensures that economic activity is guided by fairness rather than influence. By reaffirming these principles, British Columbia can position itself as a leader in responsible tourism management…one that balances Indigenous partnerships, private enterprise and sustainable development under a shared commitment to accountability and transparency.
In this spirit, we stand ready to invest, employ, and innovate for decades to come, provided that the framework we operate under reflects the democratic values that have long guided our province’s success.
Sound familiar? It should since TIABC and our sector partners have been raising similar concerns for years and often reference the same issues in this space. The tourism operator’s note is timely considering increasing pressure on government by multiple sectors to resolve issues currently before the courts. More importantly, the recommendations by the operator are consistent with those of the Adventure Tourism Coalition (including TIABC) who has been working with the Province for several months to address similar concerns. Look for a progress report sometime in the new year.
Sadly, my buddy never got a chance to present his newly polished resume to a potential employer. His passing was yet another reminder that we have a limited window to build a legacy for future generations…in this case on a professional level…by creating a healthy, sustainable, thriving tourism industry within a climate of certainty bolstered by strong partnerships with First Nations, favourable government policies, and new processes that work for all stakeholders.
Walt Judas
CEO, TIABC
| | Stay updated on the latest news and developments by checking out this week's compilation of important matters impacting and influencing our industry. | | | |
Canada's Tourism Sector Unite to Appeal for Reinstatement of the International Convention Attraction Fund
Our national partners at TIAC coordinated a submission to Prime Minister Carney, signed by more than 100 tourism leaders from across Canada including TIABC, appealing to the Federal Government to reinstate funding for the International Convention Attraction Fund (ICAF).
The industry is asking for a commitment of $10 million annually for four years to renew ICAF, stating that this strategic investment exemplifies the best use of public dollars to mobilize multiples of private sector activity. The letter reinforces that the ICAF has the potential to catalyze hundreds of millions in private investment, protect thousands of jobs, and strengthen Canada's competitive position in the global business events market.
- Read the letter to Prime Minister Carney HERE.
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Learn more about the ICAF HERE.
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Seasonal Emergency Updates from DBC
Destination BC’s (DBC) Seasonal Emergency Updates bring together essential tools and information to help operators and travellers stay informed and prepared.
The latest updates include a new Winter Ready article, refreshed Emergency Messaging Guidance, and an enhanced Know Before You Go section on the consumer site that combines travel advisories with pre-trip planning resources. By consolidating this content into a single, easy-to-access location and aligning it with how travellers are searching for and engaging with information, Destination BC is making it easier to find timely, relevant guidance. When urgent information is required, critical updates will be clearly highlighted at the top of the page to ensure they are seen quickly.
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Winter Ready Article (Note: your organization will be tagged for resharing)
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Emergency Messaging Guidance, breaking out the old PDF into a seperate resource, making it easier to use
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The Know Before You Go information on the consumer site
Learn more about the updated resources from DBC HERE.
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go2HR Deliver November 2025 Labour Market Update
According to go2HR's latest report, BC’s Tourism and Hospitality industry saw modest employment gains in November. While total employment rose slightly, shifts across regions and sectors show continued unevenness in recovery.
Key Highlights
- Employment increased by 1.1% to 332,000 but remains below November 2019 levels
- The labour force declined by 1.7% to 351,000
- The unemployment rate fell from 8.0% in October to 5.3% in November
- Full-time employment decreased from 64% in October to 62% in November
Regional Trends
- Employment increased in the Cariboo, Lower Mainland, and Vancouver Island
- Declines were recorded in Northern BC, Thompson Okanagan, and Kootenay
- Vancouver Island, Thompson Okanagan, and Kootenay employment exceeded pre-COVID levels
- Full-time employment decreased from 64% in October to 62% in November
For detailed monthly updates and regional breakdowns, visit go2HR’s Employment Tracker HERE.
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DBC Present FIFA World Cup 2026™ Match Projections
With Vancouver confirmed as a host city for matches featuring Australia, Switzerland, Qatar, New Zealand, Egypt, Belgium - and, of course, Canada - this is an important moment to share an update on the work underway by Destination BC and BC Tourism FC to prepare for the FIFA World Cup 2026™. Destination BC’s Scholar in Residence, Dr. Jarrett Bachman, has provided valuable insight into how the Vancouver matches may unfold.
- Learn more HERE.
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Learn more on how DBC is getting ready for FIFA World Cup 2026™ HERE.
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Jamie Cox Set to Lead the BCLCA
The BC Lodging and Campgrounds Association (BCLCA) has announced the appointment of Jamie Cox as its new Executive Director.
Many of you already know Jamie through his years of dedicated service on the boards of both BCLCA and TIABC. Jamie brings extensive hands-on experience from across BC's tourism, lodging, and outdoor-hospitality industries. His operational expertise, strategic perspective, and longstanding industry relationships position him exceptionally well to lead the association into its next phase of growth, advocacy, and member support.
Jamie will be working closely with outgoing Executive Director Joss Penny throughout the transition period to ensure seamless continuity of key initiatives, member services, and external partnerships. He will officially assume the role on December 29th.
TIABC's Board of Directors and staff join the BCLCA in warmly welcoming Jamie to his new leadership role. We look forward to working closely with him and supporting his efforts as he builds on the strong foundation already in place and continues to strengthen and advance the value and impact of the BCLCA for its members and the broader sector.
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ABLE BC Appoints Executive Director
ABLE BC has announced the appointment of Bo Chen as Executive Director.
Bo previously served as Head of Cannabis Membership at ABLE BC and stepped into the role of Interim Executive Director during the recent BCGEU job action, providing steady leadership and continued advocacy progress through a period of transition.
As Executive Director, Bo will continue to lead ABLE BC’s strategic direction, advocacy priorities, and member services across all sectors, while building strong relationships with government, industry partners, and stakeholders throughout British Columbia.
TIABC's Board of Directors and staff joins ABLE BC in congratulating Bo as he steps into his new role, and looks forward to working closely with him while supporting his leadership and advocacy efforts.
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ICYMI | Outdoor Recreation Fund Now Open!
The Outdoor Recreation Fund of BC has launched its third annual intake with applications due January 20th.
The Outdoor Recreation Fund of BC supports grants for community-based initiatives that create and shape meaningful outdoor recreational and nature-based experiences for British Columbians. Some of the project eligibility requirements are:
- Are ready-to-go which means that any required authorizations are in place before applying.
- Take place in British Columbia.
- The project takes place in natural settings—such as parks, trails, and natural aquatic areas—and does not include activities that take place in highly cultivated recreation areas (such as playgrounds, skateparks, sports fields and urban farms).
Learn more about the fund and apply HERE.
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Tourism Tofino Job Opportunity | Deadline Approaching!
Chemistry Consulting Group is accepting applications for one last week for Director of Marketing – Tourism Tofino. Posting closes December 20th.
Lead the brand. Inspire travelers. Make your mark on one of BC’s most iconic destinations!
Learn more about this exciting opportunity and how to apply HERE.
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TIABC AGM | REGISTRATION STILL OPEN!
A friendly reminder to register for the 2025 TIABC Annual General Meeting.
Date: Wednesday, December 17
Time: 10:30 am - VIRTUAL
The meeting is called for the purposes of:
- To receive the financial statements of the Association for the fiscal year ended Dec. 31, 2024
- To approve the minutes of the Dec. 10, 2024 Annual General Meeting
- To elect four (4) Directors
Register for the AGM HERE.
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A friendly reminder that registration is now open for the 2026 BC Tourism Industry Conference. The conference will take place at the Delta Hotels Grand Okanagan Resort, Kelowna, March 4 - 6, 2026.
Early bird rates are currently available for both members and non-members. A full conference registration includes access to all sessions, workshops, the silent auction, welcome reception, and the awards gala.
Don’t miss out - register by January 14, 2026 to secure early bird pricing and save!
2026 CONFERENCE PROGRAM
Be sure to take a look at the 2026 BC Tourism Industry Conference program, outlining the flow of each day and highlighting special events including the Welcome Reception and the BC Tourism Industry Awards Gala.
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AWARD NOMINATIONS DEADLINE EXTENDED!
The BC Tourism Industry Awards demonstrate a standard of excellence for operators and employees in the industry, showcasing the province’s best products, services, experiences, and people. We encourage applications from all industry members.
Nomination deadline extended to Dec. 19th. Learn more and NOMINATE TODAY HERE.
If you have any questions relating to the BC Tourism Industry Conference, please visit the conference website or contact us at info@bctourismconference.ca.
| TOURISM HR SPOTLIGHT WITH go2HR | |
Make Holiday Celebrations a Safer Space for Everyone
Holiday gatherings are a valued part of the season in Tourism & Hospitality, giving teams a rare chance to connect outside the pace of service. But these celebrations can also create situations where boundaries blur, especially when alcohol and social settings shift the tone of the workplace. For employers, this is an important moment to ensure everyone feels safe, respected, and supported.
go2HR’s Safer Spaces training was created specifically for industry workplaces. It helps employers and workers recognize what sexual harassment can look like in dynamic environments, not only the obvious behaviours, but the subtle, easily missed actions that can escalate if left unaddressed. The free online course walks participants through how to identify risks, respond to disclosures, and support workers who come forward, while also helping employers build prevention procedures that work in real, day-to-day operations.
Plus, beginning in 2026, go2HR is expanding its support with new tools, including an Investigations Training Course to guide employers through disclosures and formal reports, and Employer Advisory Services offering scripts, templates, and a practical roadmap for implementing a complete harassment-prevention program.
As your workplace prepares for holiday events, completing the Safer Spaces employer training -and enrolling staff in the worker version- is a proactive step toward ensuring celebrations are safe, inclusive, and positive for everyone.
Learn More about Safer Spaces and Register today in the following link:
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Wilderness Tourism Association Announce AGM
The Wilderness Tourism Association (WTA) wish to inform all members to "Mark Your Calendar" and plan for the upcoming Annual General Meeting. This year’s AGM will be held in person, with hybrid options available for those joining remotely.
Date: March 3, 2026
Time: 4:00 pm (PST)
Location: Delta Hotels, Grand Okanagan Resort, Kelowna
More details—including agenda, and how to participate—will be shared soon.
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2026 WORTH Leadership Summit
Registration for the 2026 WORTH Leadership Summit is officially open. Every year, this event brings together top leaders across recreation, tourism, and hospitality who are committed to advancing women's leadership across the sector.
On April 1, 2026, get 'game-ready' at the JW Marriott Parq Vancouver with a full day of transformative conversations, leadership development, and community connection. If you’re planning professional development for the year ahead, now is the time to register. Secure your spot before the year ends HERE.
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FortisBC Programs Available to Help You Save
FortisBC is here to help you save money and energy through our various rebate programs.
Vladimir Kostka, Key Account Manager at FortisBC, has been serving the energy needs for tourism buildings and hotels in BC for over 15 years. He will provide you with access to and full-circle support for the right energy solution for your building.
Talk to Vladimir today at 604-592-7967, or at Vladimir.Kostka@fortisbc.com
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Wilderness Trails
Wilderness Trails is a guest ranch and adventure company in BC's Chilcotin region that offers immersive wilderness experiences, focusing on nature connection, conservation, personal growth, and self-sufficiency through guided trips like horseback riding, hiking, wildlife viewing, and backcountry skills training. They provide rustic lodging in cabins, huts, and a lodge, allowing guests to experience the region's stunning landscapes, diverse wildlife and deep wilderness.
Learn more about the Wilderness Trails experiences HERE.
Photo Credit: Destination BC
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Let's Work Together on What Matters Most
To bolster industry advocacy efforts, membership in the Tourism Industry Association of BC (TIABC) is a good investment.
Becoming a member of TIABC offers many significant benefits that can enhance your business, elevate your voice on the issues that matter, and contribute to the success of BC’s visitor economy. As well, you will gain ease of access to a collaborative network of businesses, partners and allies that support the tourism industry, both nationally and provincially.
Contact info@tiabc.ca for more information, visit our website HERE or the link below.
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BCHA's Fast Track Your Future Education Series
The BC Hotel Association's (BCHA) Fast Track Your Future education series is back! Designed for aspiring, new, and seasoned leaders who want to build practical skills, improve performance, and advance their careers.
Each series is designed to be accessible, relevant, and immediately applicable, helping individuals and teams grow their impact and contribute to long-term business success.
2025/2026 Series Schedule:
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Human Resources Strategy for Hospitality sponsored by VVS Global | Jan 14 – Feb 18, 2026
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Communication & Marketing Strategies for Hospitality | Jan 27 – Mar 3, 2026
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Managing Food & Beverage Operations | March 4 – April 8, 2026
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Advanced Leadership for Hospitality Professionals – level 2 | Apr 15 – May 20, 2026
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Guest Experience & Service Excellence sponsored by Stayntouch | Apr 21 – May 26, 2026
Learn more about the Fast Track Your Future Series HERE.
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Tourism Destination Management Organization Sustainability Training Course – Spring 2026
Synergy Academy is a new learning format from Synergy Enterprises, created to make real-world sustainability knowledge more accessible and actionable for the business community.
The courses empower executives, professionals, teams, and emerging leaders to integrate sustainability into their operations, strategy, and decision-making processes. The following courses are specifically designed for Destination Management Organizations:
A). 5 modules in workshop format from March 3rd to March 31st
- 1-hour, virtual, Live delivery
- 10 AM PST, Every Tuesday
B). 5 modules in workshop format from March 4th to April 1st
- 1-hour, virtual, Live delivery
- 10 AM PST, Every Wednesday
Learn more and register HERE.
| | | CONFERENCES & SPECIAL EVENTS | |
Barkerville Presents Olde-Fashioned Christmas
Barkerville Historic Town & Park is pleased to announce the return of Olde-Fashioned Christmas. This festive weekend remains one of the community’s favourite winter traditions, offering a warm and lively holiday experience in the heart of British Columbia’s most iconic gold rush town.
Dates: December 13 & 14
Barkerville’s Olde-Fashioned Christmas offers a memorable way to experience the historic site during the winter season. Visitors are encouraged to dress warmly and prepare for changing winter conditions along Highway 26. For event details and advance tickets, please visit HERE.
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REGISTER TODAY! | TIABC Annual General Meeting
The Tourism Industry Association of BC (TIABC) is inviting members and partners to join us for our Annual General Meeting.
Date: Wednesday, December 17
Time: 10:30 am (PST) - Virtual
This year’s AGM will be held virtually, providing an opportunity to elect the 2025-2026 Board of Directors, review TIABC’s 2024 financials, and celebrate the accomplishments and milestones achieved over the past year.
REGISTER HERE.
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Dine Out Vancouver Festival
Savour and sip your way through Canada’s largest food and drink festival with experiences to please your palate. Choose from curated fixed-price menus at over hundreds of Vancouver’s hottest restaurants and discover unique culinary events that span everything from sea foraging to dumpling fests.
Mark your calendars for Season 24 from January 21st to February 8th.
Learn more and check out the participating restaurants HERE.
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IMPACT Sustainability Travel & Tourism Summit - 2026
Registration is now open for 2026's iteration of the IMPACT Sustainability Travel & Tourism Summit Victoria
Dates: January 25-28
Get ready to explore Aligned action, shared direction, and real progress alongside global changemakers. With a brand-new Workshop Series, immersive case studies, and hands-on tools to take home, IMPACT 2026 will equip you to transform your destination into one that's not just visited, but nurtured.
Learn more and secure your spot HERE.
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SAVE THE DATE | VCM Tourism Region Industry Forum
The Vancouver Coast & Mountains (VCM) Tourism Region is pleased to announce that the next VCM Industry Forum will take place in Burnaby.
Date: Wednesday, February 4
Location: Delta Hotels Burnaby Conference Centre
This free, in-person event will bring together tourism businesses, First Nations, and Community Destination Management Organizations from across the region. It’s a valuable opportunity to connect, learn, and explore how collaboration strengthens tourism in British Columbia.
Registration details and a detailed agenda will be shared soon. For now, please mark your calendars!
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SAVE THE DATE | 2026 International Indigenous Tourism Conference
The 2026 International Indigenous Tourism Conference (#2026IITC), hosted in partnership with Indigenous Tourism Alberta and Explore Edmonton, will be held on unceded Treaty 6 Territory in Amiskwacîwâskahikan (Edmonton).
Dates: February 17-19
The many Nations that call the area home, including Cree, Saulteaux, Blackfoot, Sioux and Métis People, are excited to welcome you to their territory at this amazing celebration of Indigenous tourism. Save the date!
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SAVE THE DATE | BCDMOA Members Roundtable Meeting
It's that time again! Mark March 3 on your calendar for the BCDMOA Members Annual Roundtable Meeting. In conjunction with the TIABC Tourism Industry Conference, the BCDMOA Roundtable Meeting will be an all-day meeting with engaging guest speakers and lively conversation. This meeting is open to all BCDMOA Members. Watch your emails for more information.
Location: Delta Hotels, Grand Okanagan Resort, Kelowna
Email info@bcdmoa.ca to register and be sure to book your accommodation for March 2nd, rooms space is limited!
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2026 BC Tourism Industry Conference - The Transformative Power of Tourism
Registration is now open for the 2026 BC Tourism Industry Conference. Join industry colleagues for this must attend conference.
Dates: March 4-6
Location: Delta Hotels, Grand Okanagan Resort, Kelowna
Be part of the Transformative Power of Tourism and REGISTER TODAY!
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BCHA 2026 Summit
The British Columbia Hotel Association invites you to the 2026 BCHA Summit, taking place at the Vancouver Island Conference Centre in Nanaimo.
Dates: April 14-15
The Summit is the must-attend event for BC's hospitality industry, bringing together hoteliers, educators, suppliers, key industry stakeholders, and emerging leaders for thought-provoking sessions, valuable connections, and unforgettable experiences.
This year's theme — Future Ready: Strategies for a Stronger, Smarter Sector — highlights the people, ideas, and opportunities that will elevate our industry.
Registration is NOW OPEN - Learn more HERE.
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2026 Pig Out Festival
Get ready for the 2026 Pig Out Festival where local and guest chefs will take center stage, serving unlimited bites alongside tastings from award-winning wineries, live theatre, and culinary demos.
Date: Saturday, May 2
Location: Cellar Door & More!, Oliver
Adult tickets are $109 + tax, youth (13–18) $45, kids 12 and under free. Learn more and purchase tickets HERE.
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Save the Date | BC Outdoor Recreation Conference 2026
The Outdoor Recreation Council of BC is celebrating 50 years of advocacy in 2026, and we’re marking the occasion in a big way! Join us at Thompson Rivers University in Kamloops, BC, for this milestone event.
Dates: May 20-22
Location: Thompson Rivers University, Kamloops
This conference will bring together outdoor recreation leaders, advocates, and enthusiasts from across British Columbia to reflect on our past, celebrate our achievements, and shape the future of public recreation. Look forward to engaging speakers, insightful panel discussions, hands-on workshops, and valuable networking with recreationists, land managers, and decision-makers.
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Tickets on Sale now for the Culinary Tourism Alliance’s Taste of Place Summit
From Soil to Story
Hosted by the Culinary Tourism Alliance, the Taste of Place Summit is a national gathering bringing together destination leaders, chefs, producers and marketers from across Canada to celebrate and advance culinary and agritourism.
Dates: June 15 & 16
Location: Westin, Edmonton
Delegates can expect immersive learning journeys, thought-provoking discussions during main stage programming and plenty of networking along the way.
Early bird registration is now open until Dec. 31. Learn more and purchase tickets HERE.
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TIABC recognizes that our members, stakeholders and staff occupy the ceded, unceded and traditional territories of Indigenous Nations across British Columbia. We sincerely appreciate the opportunity to live, work and play on the lands that our Indigenous friends and First Nations ancestors honour and care for.
#970 - 1050 West Pender Street | Vancouver, BC | V6E 3S7 | 604.685.5956
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