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At the AC/DC concert a few months ago, I ran into soccer legend Bobby Lenarduzzi who folks of my vintage (i.e. baby boomer) would recognize as one of Canada’s most popular players. He suited up for the Vancouver Whitecaps & 86ers, but also for Canada in the 1984 Los Angeles Olympics and in the FIFA World Cup in Mexico in 1986. I’ve known Bobby for decades dating back to my days as a sportscaster.
I peppered him with questions about the upcoming FIFA World Cup and what it means to British Columbia and to Canada to be among the hosts. Clearly he’s a big supporter and appreciates the many benefits of the games.
As preparations ramp up, the Province, City of Vancouver and PAVCO recently updated estimates on costs and revenues and noted that hosting seven matches here will generate more than one million additional out-of-province visitors between 2026 and 2031, adding upwards of $1 billion in additional visitor spending. Over this same period more than 18,000 jobs could be generated. Moreover, the report stated that studies show that first- time visitors to BC are likely to return four times during their lifetime.
FIFA’s own economic impact assessment, which covers the period June 2023 to August 2026, estimates that preparing for and hosting the tournament could contribute $1.7 billion in economic benefits for BC including a $980 million increase to GDP and $610 million in labour income. Both reports show impressive numbers but to this point they are only estimates.
Like Bobby, I am a big supporter of massive spectacles like the World Cup and was quoted in the provincial report as saying, “We’re gearing up to leverage the opportunities for BC’s tourism sector. Welcoming fans and visitors from around the globe before, during and after the tournament means real benefits for local tourism businesses and the skilled professionals who power our vibrant industry. We’re looking forward to showcasing unforgettable BC experiences and inspiring visitors to keep returning.”
Yet as bullish as I am about the event, it is also my job to draw attention to issues that I hear about from tourism operators and other stakeholders. For example, there are concerns around ease of travel (e.g. congestion) and border security, not only for visitors that require a visa but even for Canadians and Americans travelling between our two countries in light of President Trump’s tightening of the border. Will there be enough hotel rooms to accommodate tens of thousands of World Cup visitors, as well as other guests? How will the tournament affect the business events, group tour and cruise markets that rely heavily on downtown accommodation in the summer? As tour operators and other businesses shift their focus to Alberta or elsewhere during that time, will there be a lasting impact on BC?
While I’m not convinced that we’ll lose some of our existing business forever, one major Toronto-based tour operator I spoke with this week hinted that it is conceivable especially if their Calgary programs during World Cup prove to be popular and profitable.
Fortunately some of these challenges are being addressed by the BC Tourism Football Club – BCTFC - (DBC, BCDMOA, DVAN, TACS, ITBC & City of Vancouver) whose mandate is to increase destination awareness and visitation, boost geographic and season visitor dispersion, and ensure economic and cultural benefits for communities. However, not all the aforementioned problems are the responsibility of BCTFC, hence the reason TIABC is in the process of discerning where or how we get involved.
When the World Cup draw takes place in a few months, it will be interesting to learn which matches and teams will play at BC Place given that will also help dictate our advocacy role on files such as border security and visas. More to come as our Policy Committee monitors World Cup related matters in the months ahead.
Bobby Lenarduzzi’s soccer career is both long and decorated as a player, coach, builder, and executive. He’s still part of the Vancouver Whitecaps family but more notably shares the distinction of being inducted into both the Canadian and U.S. National Soccer Halls of Fame.
Those of a younger vintage (i.e. millennial), may not know him for his athletic accomplishments but on the other hand might recognize the Lenarduzzi name. His daughter Sunny (who was a keynote speaker at the 2020 BC Tourism Industry Conference) is an entrepreneur, influencer, and broadcaster who is arguably more popular and famous than her father ever was.
Walt Judas
CEO, TIABC
| | Stay updated on the latest news and developments by checking out this week's compilation of important matters impacting and influencing our industry. | | | |
Canadian Tourism Sees Summer Boost amid Ongoing U.S. Travel Boycott
A recent report by The Globe and Mail notes that amid ongoing trade tensions with the United States, the number of Canadians visiting south of the border has drastically reduced this summer and as a result, Canada’s tourism industry is experiencing a surge fueled by an unprecedented wave of domestic patriotism.
According to the report, nearly 800,000 fewer Canadian residents crossed the border back into Canada from the U.S. in May than in the same month last year, a 38% decline. Still, one challenge facing Canada’s tourism sector is a decline in Americans coming north in recent months. In May, the number of U.S. residents entering Canada by vehicle dropped 8.4% from last year.
TIABC Chair and General Manager of Crystal Cove Beach Resort, J.J. Belanger, likened this moment to 2022 as pandemic restrictions lifted and noted that it became "the biggest year for Canadians travelling in Canada in the post-COVID era. We’re mirroring that right now.”
Read the full story in The Globe and Mail HERE.
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Travel Expert Rick Steves Delivers "Oh Canada" Message With Help from Authors Rick Antonson and Wade Davis
Two prominent Canadian authors have shared their perspective on today's strained political relationship between the U.S. and its northern neighbor in a recent podcast with travel expert Rick Steves. They reflect on their country's geography, diversity, strength, and identity, and consider the history and attitudes that make Canada distinct from the U.S. And of course, they talk a bit of hockey.
Guests:
- Author and former Tourism Vancouver (Destination Vancouver) CEO, Rick Antonson
- University of British Columbia anthropology professor and author Wade Davis
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Recreation Groups Encouraged to Participate in Land-use Planning for Northwest B.C.
The Province of BC, in collaboration with First Nations—including the Tahltan, Taku River Tlingit, Kaska Dena, Gitanyow, and Nisga’a—is launching four major land-use planning initiatives across 16 million hectares in Northwestern BC:
These plans aim to balance conservation, reconciliation, sustainable tourism, outdoor recreation, and responsible economic development. They will guide decisions on Indigenous-led conservation, development zones, and culturally significant landscapes, while shaping how land is accessed and protected.
This is a critical moment for outdoor recreation groups to contribute to long-term sustainability and stewardship. Input from all user groups—regardless of size—can help ensure continued access, protection of recreation values, and meaningful engagement in land planning. We encourage you to participate in the provincial survey to help shape the future of these important lands.
Learn more HERE.
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Minister Releases Statement on Release of Public Events Safety Report
Terry Yung, Minister of State for Community Safety and Integrated Services, released a statement this week, in response to the release of the report for the Commission of Inquiry into Community Events Safety in B.C. Here is an excerpt:
“I want to recognize the victims, families and communities who have been impacted by the tragic violence that occurred on April 26, 2025, after the Lapu-Lapu Day Festival. We continue to grieve with you, and we are here today because your safety, and the safety of everyone in our province, comes first.
“Immediately following the attack, we commissioned Christopher Hinkson, a former chief justice, to support local governments, event organizers and public-safety officials to provide clear, practical guidance to ensure community events are safe this summer and beyond...
...“The report notes that the vast majority of public events in B.C. are safe, well organized and widely enjoyed. While this report provides a strong foundation, there is more work to do. We must continue bringing people together, across sectors and governments, to share best practices, strengthen collaboration and build lasting systems of support."
Read the full statement from Minister Yung HERE.
To read the report of the Commission of Inquiry into Community Events Safety, visit the following link.
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BIV Recognize 2025 Most Influential
Business Leaders in BC Including TIABC CEO Walt Judas
Business in Vancouver (BIV) has released its list of British Columbia’s most influential business leaders in the 2025 edition of BIV’s BC500.
TIABC's Board of Directors extend congratulations to CEO Walt Judas who has been involved in the tourism industry for over 35 years, having worked at B.C. Pavco, Port Metro Vancouver and Tourism Vancouver prior to joining TIABC in May 2015. Judas was recognized for his efforts in leading multiple policy files, building relationships with government, members and industry stakeholders, and communicating the value of tourism to various constituents.
TIABC also wish to congratulate its members and industry leaders (in alphabetical order), Paula Amos of Indigenous Tourism BC (ITBC), Royce Chwin (Destination Vancouver,) Ken Cretney and Rehana Din of BC Pavilion Corporation (PavCo), Joanna Jagger (WORTH), Nancy Stibbard (Capilano Suspension Bridge), Richard Porges (Destination BC), and Tamara Vrooman (YVR).
TIABC also extends a special note of congratulations to board members Michael J. Ballingall, Brenda Baptiste, and Sandra Oldfield for their remarkable achievements. Your leadership continues to inspire and strengthen our industry.
The BC500 list recognizes leaders who have a notable impact on BC’s communities, industries, and economy. From TIABC's Board and staff, we join BC's tourism industry in celebrating these well deserving recipients.
Learn more HERE.
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Share Your Insights | Workforce Pulse
As Canada navigates economic shifts and trade-related disruptions, your perspective is vital.
Through this brief 1-minute survey, Tourism HR Canada is collecting real-time insights on staffing conditions, hiring expectations, recruitment barriers, and workforce needs—key industry intelligence we will share with policymakers to support targeted workforce investments and responsive policy measures.
Why participate:
- Help guide targeted workforce investments and responsive policy actions.
- Access timely, sector-specific insights to support strategic planning and decision-making
Complete the Workforce Pulse survey HERE.
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BC Wildfire Service Reminder to Be Aware of Seasonal Weather Events
The BC Wildfire Service would like to remind the public of the potential for aggressive fire behaviour and high rates of spread during the pending increase in temperatures across many parts of the province next week. Early detection of wildfires and public reporting will be crucial to increase the potential for initial attack success on new wildfire starts.
To stay informed, you can visit bcwildfire.ca or download the free BC Wildfire Service public mobile app, available for Apple (iOS) and Android devices. Both include real-time news and information about prohibitions, and the current wildfire situation. The website and app also host several resources for wildfire prevention and preparedness.
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go2HR Provides Heat Stress Toolkit
go2HR wants to remind employers that working in heat can cause fatigue, illness, and even life-threatening conditions. Whether your staff are outside, in kitchens, or wearing heavy uniforms or PPE, it’s essential to take proactive steps to prevent heat stress.
go2HR’s updated resource hub includes everything you need: checklists, prevention plans, posters, and downloadable guides tailored to BC’s Tourism & Hospitality settings.
Access the Heat Safety resources HERE.
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One Hill of a Party | A TourismCan Reception
The Tourism Industry Association of Canada (TIAC) is inviting you to an unforgettable evening celebrating tourism’s vital role in shaping Canada’s economic future. Join trade professionals, industry leaders, Members of Parliament, and policymakers as we come together to recognize tourism’s power to connect Canadians, boost competitiveness, and shape the nation’s future.
Date: Monday, September 22
Time: 5:00 PM – 8:00 PM
Location: Sir John A. Macdonald Building (144 Wellington St, Ottawa)
Register Deadline: Thursday, September 18
Hosted in collaboration with the Provincial and Territorial Tourism Industry Associations (PTTIAs), the reception will highlight tourism’s essential contribution to Canada’s economic growth and the vitality of our communities.
Please note that this event is for TIAC members only and invitations are non-transferable. Learn more including how to register HERE.
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TransLink Offering Transit-Friendly
Self-Guided Tours
This summer, TransLink is encouraging residents and visitors to explore Metro Vancouver in a whole new way with a selection of Transit-Friendly Self-Guided Tours.
These tours showcase diverse neighbourhoods, attractions and experiences. Each self-guided tour highlights curated destinations and experiences, making it easy to discover new places at your own pace.
Learn more HERE.
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Destination Silver Star Announce New
Executive Director
Destination Silver Star has announced Michael Benedek will be filling the role of Executive Director for the organization.
Michael brings over 30 years of experience in tourism, media, and technology along with a deep love for community, nature, and supporting local. Based in Vernon, Michael has spent his career championing the power of place, building meaningful connections between people, stories, and destinations.
In his new role, Michael will lead Destination Silver Star’s efforts to strengthen community collaboration, support local businesses, enhance year-round tourism, and help tell the story of what makes Silver Star so magical.
Congratulations Michael on your new role!
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Now more than ever, it's time to celebrate the beauty, energy, and unforgettable experiences found right here at home.
Would you like to be part of our weekly Postcards from BC feature? Send a photo of you enjoying a BC destination to deborah@tiabc.ca.
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Fairmont Empress Hotel Named Best in Canada for 2025
Congratulations are in order to TIABC member - the Fairmont Empress hotel in downtown Victoria - named the best in Canada for 2025, according to travel publication Travel + Leisure.
The 117 year old hotel was crowned the best hotel in the country, based on Travel + Leisure readers who contributed to the magazine’s “World’s Best Awards” survey for 2025.
Nearly 180,000 readers contributed to this year’s survey, casting more than 657,000 votes for properties across the world. Reviews praised the quality of staff, and pointed to sweeping renovations that the hotel underwent in 2017 and 2023 to keep the century-old hotel up to date.
Read more HERE.
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Summer Fishing Tips for B.C.
Summer is here. Hot weather can mean that fishing on lower-elevation lakes slows down, but dry-fly fishing on clear-running streams picks up as spring closures come to an end. If you’re up for a hike, routes to higher-elevation lakes are usually snow-free by July.
The Freshwater Fisheries Society of BC want to encourage everyone to load up your backpack, fly rod, and camp stove; you’ll find some solitude in the mountains while swinging a dry fly.
Learn more about fishing in BC, including month-to-month fishing tips HERE.
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EN ROUTE TRAVEL GROUP
En Route Travel Group and En Route Travel Canada (ERTCU) serves as a bridge between a wide range of Canadian tourism suppliers and tour operators in the international and domestic travel trade. They create self-guided, pre-booked itineraries and unforgettable RV itineraries for independent travelers and guided travel groups that includes booking RVs, hotels, campgrounds and ferries in addition to experiences like tours, activities, attractions and more.
Learn more about En Route Travel Group HERE.
Photo Credit: Destination BC
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Let's Work Together on What Matters Most
To bolster industry advocacy efforts, membership in the Tourism Industry Association of BC (TIABC) is a good investment.
Becoming a member of TIABC offers many significant benefits that can enhance your business, elevate your voice on the issues that matter, and contribute to the success of BC’s visitor economy. As well, you will gain ease of access to a collaborative network of businesses, partners and allies that support the tourism industry, both nationally and provincially.
NEW! Associate Member Category
If you’re a tourism operator and already an active member of another sector association or DMO and cannot afford a full membership in TIABC, consider supporting us by becoming a TIABC Associate. For a nominal annual fee you’ll receive streamlined benefits and opportunities, including adding your voice to the conversation about the future of our sector.
Contact info@tiabc.ca for more information, visit our website HERE or the link below.
| | | CONFERENCES & SPECIAL EVENTS | |
BC Hospitality Foundation | Tee Up for Two Unforgettable Golf Events
Join the BC Hospitality Foundation for two premier golf events this summer—each offering an incredible day of competition, camaraderie, and hospitality at its finest. Whether you're in Vancouver or Victoria, these tournaments promise an unmatched experience on the greens. i
Mark Your Calendars:
- July 17| 15th Annual Vancouver Golf Tournament | Tsawwassen Springs
- August 20| 9th Annual Victoria Golf Tournament | Olympic View Golf Club
Visit HERE to learn more and to book!
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Diverse Abilities Discovery Fair | Inclusive Hiring Starts Here
Looking for fresh ways to build an inclusive, skilled, and people-first team? This event flips the script on hiring — and puts Tourism & Hospitality potential front and centre.
Date: August 8
Time: 10:00 am - 2:00 pm (PDT)
Location: Vancouver Convention Centre
Hosted by the Tourism Workforce Accessibility Clinic and the Vancouver Convention Centre, the Diverse Abilities Discovery Fair invites you to connect with job seekers who are often overlooked in traditional recruitment.
Register by email HERE.
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19th Annual Partners In Tourism Invitational Golf Tournament
The Partners in Tourism Invitational Golf Tournament is a fundraising event organized by Partners in Tourism to support future generations of tourism professionals. The tournament raises funds through various means, including sponsorships and donations, which are then used to provide scholarships and awards to students and programs in the tourism and hospitality industry.
Date: Thursday, August 28
Location: Fairmont Chateau Whistler Golf Club
Learn more including how to register and how to donate HERE.
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Wine Capital Weekend Returns to Oliver!
The Oliver Tourism Association is thrilled to announce that Wine Capital Weekend will return for another unforgettable celebration. As the Wine Capital of Canada, Oliver welcomes locals and visitors alike to experience three days of wine, craft beverages, food, live music, team competitions, and family-friendly fun.
Dates: September 19-21
The weekend will once again feature:
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Kick-Off Party at District Wine Village – This year’s musical act will be GLASS TIGER
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Cask & Keg Festival – A celebration of craft beer, cider, and spirits featuring delicious eats, live entertainment, yard games, a family zone, and the crowd-favourite Beer Olympics.
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Festival of the Grape – The South Okanagan’s premier wine tasting event returns for its 26th year.
Early-bird deadline for tickets is June 30th! Learn more, including how to participate and purchase tickets HERE.
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4TVI | 2025 Vancouver Island Stewardship Summit
You are invited to the 4TVI Vancouver Island Stewardship Summit. The 2025 program will focus on the efforts of stewardship through destination management and collaboration. Speakers will provide tangible, inspiring presentations for attendees. The full day event will also include a State of the Region presentation.
Date: October 2-3
Location: Coast Bastion, Nanaimo
Registration is now open.
Early Bird Registration (until July 31): $199 + GST
General Registration $299 = GST
Learn more and register HERE.
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Northern BC 2025 Tourism Summit
The Northern BC 2025 Tourism Summit, a must-attend event for anyone passionate about the development of a strong tourism sector in Northern British Columbia.
Ready to connect, learn, and lead the future of tourism? The Northern BC 2025 Tourism Summit is your opportunity to be part of the region’s most dynamic gathering of tourism professionals, entrepreneurs, and community changemakers.
Dates: October 15-17
Location: Courtyard by Marriott, Prince George
Learn more and register HERE.
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Mark Your Calendar | TOTA AGM and Summit
The Thompson Okanagan Tourism Association (TOTA) has announced the dates for the 2025 TOTA AGM & Summit.
Dates: October 22-23
Location: KF Centre for Excellence, Kelowna
Last year's Summit was a sold-out event that brought together tourism industry professionals from around the region for two days to network, engage in industry-specific workshops, and learn from experts.
Stay tuned for more details, including registration and speaker updates.
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Save the Date!
Boating BC 2025 Conference: Rocking The Industry – Navigating Disruptive Times
Presented by Mercury Marine, this is the must-attend event for marine professionals across the province — a dynamic two-day experience packed with industry insight, leadership, and valuable networking. We’re also excited to announce our first confirmed speaker: Vaughn Palmer of the Vancouver Sun, returning to share his always-popular perspectives.
Dates: November 18-19
Location: River Rock Casino Resort, Richmond
To learn more about the conference sponsorship opportunities, visit HERE. Early bird tickets go on sale in early September — stay tuned!
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IMPACT Sustainability Travel & Tourism Summit - 2026
Registration is now open for 2026's iteration of the IMPACT Sustainability Travel & Tourism Summit Victoria
Dates: January 25-28
Get ready to explore Aligned action, shared direction, and real progress alongside global changemakers. With a brand-new Workshop Series, immersive case studies, and hands-on tools to take home, IMPACT 2026 will equip you to transform your destination into one that's not just visited, but nurtured.
Learn more and secure your spot HERE.
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SAVE THE DATE | 2026 International Indigenous Tourism Conference
The 2026 International Indigenous Tourism Conference (#2026IITC), hosted in partnership with Indigenous Tourism Alberta and Explore Edmonton, will be held on unceded Treaty 6 Territory in Amiskwacîwâskahikan (Edmonton).
Dates: February 17-19, 2026.
The many Nations that call the area home, including Cree, Saulteaux, Blackfoot, Sioux and Métis People, are excited to welcome you to their territory at this amazing celebration of Indigenous tourism. Save the date!
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SAVE THE DATE | 2026 BC Tourism Industry Conference
It's hard to believe the 2025 BC Tourism Industry Conference is behind us! While planning for 2026 won't begin until early fall, we're excited to announce the date and location:
Dates: March 4-6, 2026
Location: Delta Hotel, Grand Okanagan Resort, Kelowna
Mark your calendar - we can't wait to see you there and celebrate our incredible industry together!
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Save the Date | BC Outdoor Recreation Conference 2026
The Outdoor Recreation Council of BC is celebrating 50 years of advocacy in 2026, and we’re marking the occasion in a big way! Join us at Thompson Rivers University in Kamloops, BC, for this milestone event.
Dates: May 20-22, 2026
Location: Thompson Rivers University, Kamloops
This conference will bring together outdoor recreation leaders, advocates, and enthusiasts from across British Columbia to reflect on our past, celebrate our achievements, and shape the future of public recreation. Look forward to engaging speakers, insightful panel discussions, hands-on workshops, and valuable networking with recreationists, land managers, and decision-makers.
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TIABC recognizes that our members, stakeholders and staff occupy the ceded, unceded and traditional territories of Indigenous Nations across British Columbia. We sincerely appreciate the opportunity to live, work and play on the lands that our Indigenous friends and First Nations ancestors honour and care for.
#970 - 1050 West Pender Street | Vancouver, BC | V6E 3S7 | 604.685.5956
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