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Before Christmas, a buddy of mine on long-term disability called to share some exciting news…not about his health but rather an old hockey card of all things. It turns out he struck gold after learning that he owns what’s known as a one-of-one, which is considered the rarest type of trading card and makes it especially appealing and valuable to collectors.
Prior to the conversation with my friend, I assumed the international trading card and sports memorabilia industry was dying since I hadn’t heard much about it in recent years. Boy was I wrong! Turns out it’s a $33 billion sector globally and expected to grow by 700% over the next decade.
While it’s unlikely that (in the trading card market) my pal’s original, undamaged, packaged collectible would fetch anywhere close to the $3.7 million paid for a one-of-a-kind Wayne Gretzky rookie card, his prized possession is nonetheless worth a lot to an avid collector and could generate a significant amount of income to cover his leave of absence.
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So is it any wonder that Kelowna’s Players Choice Sports Cards and Collectibles, which caters to both locals and tourists, was again targeted in a smash and grab earlier this week. Thieves obviously knew the merchandise they stole was worth a lot.
Incidents like this in recent years led to the formation of the Save Our Streets Coalition (SOS), a grassroots group of individuals, businesses and organizations (including TIABC & members -Destination Vancouver, ABLE BC, BCHA, Pemberton Valley Lodge, Restaurants Canada, Rocky Mountaineer) that aim to work with all levels of government to find solutions to the rampant crime, vandalism and violence in communities all over the province.
At the inaugural Save Our Streets Forum yesterday, experts in mental health, justice, community services and policing joined local and provincial government officials to offer a series of ideas and recommendations to address disorderliness on the streets…including a more integrated approach between the justice and health systems to deal with chronic offenders that tend to be addicted, homeless or have mental health challenges.
Terry Yung, BC’s new Minister of State for Community Safety and Integrated Services, was among the presenters prompting me to review the mandate letter that lists his priorities which include engaging with police, business associations, downtown resident associations, public safety advocates, and other interested groups on initiatives to strengthen safety in the province’s downtown core commercial areas, as well as rural hub communities that act as services centres.
In fact, the new mandate letters for all members of BC’s executive council direct cabinet ministers to make neighbourhoods and communities safer by working with law enforcement and social agencies to address street disorder, cracking down on organized crime, and ensuring repeat offenders stay behind bars.
As you can appreciate, the mandate letters for Minister Yung and Attorney General Niki Sharma contain even more public safety imperatives and it will be up to coalitions like SOS to not only hold our provincial decision-makers accountable, but also work with all levels of government to set targets and advance strategies with measurable results.
I’ve drawn your attention to Save Our Streets and this important subject a couple of times over the last year because the issue of crime is front and centre for so many tourism dependent communities and businesses, as well for visitors and residents.
Yesterday’s forum, that brought together some 150 leaders and advocates from across BC, was a positive and progressive step and hopefully a catalyst for action. If anything, it illustrated how complex the problems are and that any resolutions will not only take time, but also considerable resources and determination by all stakeholders.
As a kid I owned hundreds of hockey cards that I regularly traded, played knock downs with, or affixed to the spokes of my bicycle wheels to generate noise. Had I known then how valuable some of my collection would become, I wouldn’t have thrown them away but rather preserved and stored my cards like my buddy did to either pass along to my kids and grandkids, or to sell to a collector to help supplement my income in the event I'm on the sidelines for whatever reason.
Walt Judas
CEO, TIABC
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Stay updated on the latest news and developments by checking out this week's compilation of important matters impacting and influencing our industry. | |
Province Announces Launch of Short-term Rental Registry
Earlier this week, the Province announced it is launching a new short-term rental (STR) registry and hosts have until May 1st to register.
Anyone operating a short-term rental in BC and listing on platforms, such as Airbnb, VRBO, and others, will be required to register with the Province, including hosts operating outside areas with the principal-residence requirement.
Hosts will receive a provincial registration number that must be displayed on all online listings in BC effective May 1st. Hosts that do not comply and who do not have a provincial registration number will have their listings taken down as of June 1st.
The provincial registry requirement is in addition to any requirements and rules set out by local municipalities and governments, including any business licence requirements.
In the official announcement from government, TIABC CEO states, "We're pleased to see the launch of the new short-term registry, which is something we advocated for and supported as part of the regulations. The suite of STR tools introduced by the Province to ensure there are enough homes for people who live and work in B.C., as well as plenty of accommodations for those who visit communities in every region, strikes the right balance.”
- To learn more about the registry, visit HERE.
- Read the official announcement from government HERE.
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BC Hotel Association Welcomes Paul Hawes as New President and CEO
The BC Hotel Association (BCHA) has announced the appointment of Paul Hawes as new president and CEO, effective February 3rd.
Paul brings over 30 years of leadership experience across travel and hospitality sectors in Canada and the United Kingdom and is looking forward to leading the BCHA into its next phase of growth.
In his new role at the BCHA, Paul will leverage his global expertise and passion for hospitality to drive growth, foster collaboration in British Columbia’s hotel sector and continue to strengthen relationships.
BCHA's current president and CEO, Ingrid Jarrett, is supporting Paul during the onboarding period to ensure a smooth transition to this exciting next chapter for the organization.
TIABC's board and staff congratulate Paul on his appointment and look forward to our continued strong working relationship.
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Restaurants see Boost in Dining and Traffic in First Month of GST Holiday
According to new data by Restaurants Canada and OpenTable, restaurants in BC and Alberta have seen a boost in dining and traffic over the past month coinciding with the GST and HST holiday.
From December 14th to 27th, data from OpenTable shows British Columbia saw an increase of 12% compared to the same period in 2023.
Restaurants Canada notes 2024 was an incredibly difficult year for restaurants with 53% operating at a loss or barely breaking even. This has been mainly attributed to rising operating costs (total food costs have increased by 25%, insurance by 24%, utilities by 20% and labour costs by 18%) and lower consumer demand.
Restaurants Canada continues to urge the federal government to make the GST and HST tax break on prepared food permanent.
Read the full update from Restaurants Canada HERE.
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PacifiCan to Invest Over $2 Million in BC's
Southern Interior
Earlier this week, Hon. Harjit S. Sajjan, Minister of Emergency Preparedness and Minister responsible for the Pacific Economic Development Agency of Canada (PacifiCan), announced over $2 million in PacifiCan funding through the Tourism Growth Program for 14 organizations based in BC's Southern Interior. This includes:
- $250K for Black Jack Ski Club in City of Rossland to enhance accessibility of its day lodge, expand equipment rental service, and install interpretive signage. These upgrades will improve the visitor experience and transform the Club into a year-round destination for outdoor enthusiasts.
- $240K for Niche Wine Company to transform its Indigenous-owned winery in City of West Kelowna into a vibrant micro-resort and agritourism destination.
- $110K for Kootenay Rockies Tourism Association to help attract more visitors to 20 rural communities along Highway 3.
This investment will help enhance outdoor recreation, extend the tourism season, and attract visitors to smaller communities.
Learn more about the announcement including the full list of recipients through the official announcement from government HERE.
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Outdoor Recreation Fund of BC Intake Now Open
The Outdoor Recreation Council of BC (ORCBC) has launched the second annual intake for the Outdoor Recreation Fund of BC granting program. Application intake commenced on January 20th and will be open until February 20th. Successful applicants will be announced early May and projects must be completed by March, 2026.
The Outdoor Recreation Fund of BC supports grants for community-based initiatives that create and shape meaningful outdoor recreational and nature-based experiences for British Columbians.
Learn more about the grant program, eligibility criteria and how to apply HERE.
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The Tourism Industry Association of BC (TIABC) is seeking input from its members and stakeholders to assess the level of satisfaction with the leadership that TIABC provides to the tourism industry, and to gain further knowledge from your insights and responses to each section of the survey to help shape our future direction, provide more value for members, and ensure our effectiveness as advocates for BC's visitor economy.
The survey will take approximately 12 minutes to complete. We respectfully request your response by end of day, Friday, February 7th.
We thank you in advance for taking the time to complete the survey. Your feedback and openness is very much appreciated. We will be sharing these results with you in the months ahead. NOTE: - Survey respondents have a chance to win a two-night stay at Crystal Cove Beach Resort in Tofino.
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Industry Survey to Advance Sustainable and Climate-Ready Tourism
Destination BC (BC) is inviting BC tourism businesses to participate in the Tourism Climate Adaptation and Environmental Sustainability Survey, which aims to establish a comprehensive understanding of sustainability practices and climate preparedness within the industry.
Supporting the BC Climate Resiliency Initiative’s project to develop a sustainability & climate adaptation data framework, the survey aims to gather information directly from tourism businesses on climate risk preparedness, environmental sustainability practices, and investments in these areas.
This survey should take 5-10 minutes and only be completed by one person per business, by an owner or employee who is familiar with operational practices in climate adaptation and environmental sustainability. All responses will remain anonymous, and individual responses will be aggregated in reporting.
Survey participants will will have the opportunity to receive the final report(s) and be entered into a draw for an entry pass to a BC tourism conference. Learn more HERE.
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ICYMI | Sustainability Micro-Grant Applications
Open Until Jan 28
The BC Tourism Climate Resiliency Initiative Micro-Grant Program has returned and the updated program guidelines are now available on Destination BC 'swebsite to help you get ready for the application window January 7-28.
Don’t miss this first-come, first-served opportunity to secure up to $15,000 in funding to support sustainability projects or implement aspects of your Climate Adaptation Plan. The possibilities are vast, from solar panels and waste sorting systems to FireSmart adaptations and water recycling initiatives.
Successful applicants must have a sustainability plan, created or reviewed by a subject matter expert that recommends the project in their application.
Learn more HERE.
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Remembering Al Raine, a True Powder Pioneer
With the passing of pioneer Al Raine last month, Jim Barr (aka Doc Pow) recently published a tribute of gratitude in SnowSeekers, highlighting Al's career, explaining how he laid the foundation for the rest of BC's ski tourism industry and the legacy he has left behind as "one of the most influential people in Canada's ski and tourism industries."
Read the tribute to Al Raine HERE.
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We’re hard at work at finalizing details to the 2025 conference program. Expect exceptional sessions by our valued partners at Destination BC, Indigenous Tourism BC, and Destination Canada, along with an outstanding selection of breakout sessions that will provide tools & insights, highlight innovations, and spark thought-provoking discussions.
- Book your hotel room today!
There are still rooms available. A room block has been secured at the Sheraton Vancouver Wall Centre to provide convenient and comfortable accommodations for attendees of the 2025 BC Tourism Industry Conference. Be sure to book your room early to take advantage of special rates.
- Support the 2025 BC Tourism Industry Silent Auction
If you're able to contribute a valued item for the 2025 BC Tourism Industry Conference Silent Auction, we would appreciate your gift as soon as possible. Please complete the Silent Auction Submission Form linked below.
Information for a digital profile on the Bid Beacon app is due no later than February 26th. Donate HERE.
Over the past year, our industry has experienced the pain of losing some of our most cherished colleagues and friends.
As in past conferences, we will pay our respects through an In Memoriam slideshow tribute to honour all of those who have passed away since the start of last year. Therefore, we need your help to ensure that each of our industry friends is included.
Please submit details on a colleague to pay our respects to via info@bctourismconference.ca.
Detailed programming including updates on keynote speakers, engaging sessions and networking opportunities are available on the conference website.
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TIABC Supports New Registry for Short-Term Rentals
During an interview with CTV News earlier this week, Walt Judas, CEO of TIABC, expressed the tourism industry's support for the upcoming short-term rental registry program in BC. Walt highlighted the program's importance in providing valuable information about the number and location of properties in the province.
View the story from CTV News HERE.
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We value our members and are excited to share with them the latest news, successes, and achievements! | |
Kelowna Invited to Apply for International Designation as
Canada's First "City of Gastronomy'
The City of Kelowna, in partnership with Tourism Kelowna and Okanagan College, has accepted an invitation to apply for designation as Canada’s first UNESCO City of Gastronomy, a prestigious title that celebrates a city’s culinary heritage, food culture, and commitment to sustainable development.
The application to the Creative Cities Network will be submitted at the end of February, and UNESCO will make its announcement about new designations later in 2025.
Learn more from the Tourism Kelowna announcement HERE.
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Victoria Conference Centre Announces Successful 2024
The Victoria Conference Centre (VCC), has announced the facility is beginning 2025 with a near-record number of city-wide conferences booked for the year, following strong performance in 2024.
In 2024, the VCC hosted 147 events, including 65 large-scale conferences, of which 20 were city-wide conferences. According to Business Events Victoria, the division of Destination Greater Victoria on contract to manage the sales and marketing of the VCC, the venue helped generate:
• 94,200 delegate days - an increase of 12% over 2023.
• 25,300 room nights - up 10% from the year prior.
• $31.1 million in business sales, while supporting more than 10,000 jobs.
As reported by Destination Greater Victoria and the VCC this week, the upcoming year looks equally promising with over 100 events of all sizes already scheduled, and more are expected.
Read the full announcement HERE.
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Greater Victoria Harbour Authority Release Feedback on Cruise Strategy
The Greater Victoria Harbour Authority (GVHA) hosted a series of in-person engagement sessions on November 29, December 11 and 13 about the future of cruise in Victoria and are now sharing a summary of the feedback they gathered.
The GVHA plans to host additional sessions in early 2025, so please subscribe HERE to receive updates if you or someone in your organization would like to participate.
Read the "What We Heard" summary report HERE.
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BRITISH COLUMBIA GOLF
British Columbia Golf is a member-based organization governed by the British Columbia Golf Association (BCGA) and is the provincial sport organization recognized by the Province of BC for the sport of golf.
The governing body of amateur golf in BC, representing more than 80,000 members at over 300 clubs across the province, British Columbia Golf provides programs and services that benefit golfers and golf facilities in the province and is also involved in national golf affairs through its affiliation with Golf Canada and the other provincial golf associations.
Learn more about British Columbia Golf HERE.
Photo credit: Tourism Kamloops
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Let's Work Together on What Matters Most
To bolster industry advocacy efforts, membership in the Tourism Industry Association of BC (TIABC) is a good investment.
Becoming a member of TIABC offers many significant benefits that can enhance your business, elevate your voice on the issues that matter and contribute to the success of BC’s visitor economy. As well, you will gain ease of access to a collaborative network of businesses, partners and allies that support the tourism industry, both nationally and provincially.
Contact info@tiabc.ca for more information, visit our website HERE or the link below.
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Share Your Voice in WORTH Association's Focus Group!
Worth Association is inviting women from Black, Indigenous, and racialized communities who are new to WORTH or who don't engage in their programming to participate in a focus group. This is a unique opportunity to help WORTH understand how they can better welcome and support women like you in the recreation, tourism, and hospitality sectors. Your experience matters. Help WORTH identify barriers and provide feedback on how they can better support women from diverse backgrounds in the industry.
Date: January 24
Time: 3:00 pm - 4:00 pm (PST)
Format: Semi-structured, supportive group discussion facilitated by Shobna Kannusamy
Visit HERE to apply for the focus group. Your input will help create a stronger, more inclusive community. WORTH looks forward to hearing from you and appreciates your contribution!
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CONFERENCES & SPECIAL EVENTS | |
Destination BC | Tourism Digital Academy
The Tourism Digital Academy is a FREE, 8-week digital marketing program for BC tourism businesses who are interested in building their knowledge and skills in digital marketing to an intermediate level.
Designed for business owners or their marketing team members, this comprehensive program is focused on providing practical, actionable guidance to complete your digital marketing plan. From setting your goals, to building a better SEO, website usability, content, email marketing, analytics and more. You'll leave the program with the confidence and knowledge to put that plan into action. There are two intakes:
Dates: January 21 - March 12 and January 29 - March 19
Learn more and register HERE.
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Dine Out Vancouver is Back
Sip, savour and sous vide your way through Canada’s largest food and drink festival. Experience curated fixed-price menus at over 350 of Vancouver’s hottest restaurants and discover unique culinary events that span everything from sea foraging to dumpling fests.
Dates: January 22 - February 9, various locations throughout Metro Vancouver
Learn more about the Dine Out Vancouver participants and events HERE.
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IMPACT Sustainable Tourism & Travel Summit - Registration Open
The 8th Annual IMPACT Sustainable Tourism & Travel Summit will be held again in Victoria. The annual Global Summit unites DMOs, tourism operators, government, Indigenous leaders and academia in a collaborative, innovative dialogue on our industry challenges.
Day of Impact: January 26
Dates of Conference: January 27-29
Note: Day of IMPACT: Now Available as a Standalone Experience!
Our highly anticipated Day of IMPACT is now available as a standalone experience! Dive deep into the world of sustainable tourism with a full day of interactive experiences, thought-provoking discussion, and actionable insights designed to inspire change in the travel and tourism industry.
Learn more including agenda, registration and accommodation by visiting HERE.
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CLIA Set to Deliver Second Annual Pacific Northwest Symposium in Vancouver, British Columbia on January 29 and 30, 2025.
Following the first and successful Pacific Northwest Symposium held last year, Cruise Lines International Association (CLIA) is excited to welcome you to join the over 60 cruise line representatives from 11 CLIA member cruise lines, CLIA staff and many Pacific Northwest business and community partners.
Dates: January 29 & 30
Location: J.W. Marriott Parq Hotel, Vancouver
Learn more about the event and register HERE.
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Boating BC AGM
The Boating BC Association will host its Annual General Meeting in conjunction with the Vancouver International Boat Show. The Bareboat Charter & Sailing Schools sector group will hold a meeting immediately following the AGM at the Sandman Hotel. Please contact Bruce Hayne for more details.
Date: January 31
Time: Breakfast at 7:30 AM, followed by the meeting at 8:15 AM
Location: Sandman Hotel Downtown, 180 W Georgia St, Vancouver
All members are encouraged to attend. Learn more and register HERE.
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Coldsnap | Prince George Winter Music Festival
The 18th annual Prince George Winter Music Festival "Coldsnap" is returning! Audiences can expect amazing live music events in a variety of venues across Prince George every day of the festival!
Dates: February 5-9, various locations
Lear more about the festival schedule, how to purchase tickets and lineup of exceptional performers HERE.
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RiSE | Capilano University's School of Tourism Management Annual Celebration
Industry partners are invited to join Capilano University's School of Tourism Management for their annual celebration - RiSE. Organized by the tourism and recreation student association, this event connects students, alumni, and industry partners while celebrating the vibrancy of Vancouver’s tourism industry. This year’s theme is "Tourism in Vancouver", which highlight the diverse offerings that the lower mainland has to offer for people visiting our beloved city.
Date: Monday, February 10
Location: JW Marriott Parq Vancouver, Kitsilano Ballroom (39 Smithe St, Vancouver, BC)
Time: Registration starts at 5:00 PM
Dress Code: Business Casual
Tickets are free or by donation and include a complimentary beverage, food, prizes and more. Help celebrate the local tourism industry while networking with students, alumni, faculty members, and tourism professionals! Note to Industry: Use the promo code RISECOMPLIMENTARY to receive a free ticket to this event.
For more information, reach out to joannajagger@capilanou.ca
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Okanagan Winter Wine Festival
This winter, the Okanagan is serving up two spectacular wine events that promise unforgettable moments, exquisite flavours, and world-class wines!
Taste Lake Country
Date: February 22
Time: 11:00 am - 5:00 pm
Location: Scenic Sip Route
Winter Sips North
Date: March 1
Time: 2:00 pm - 4:00 pm
Location: Hotel Eldorado, Kelowna
Learn more about these events and purchase tickets HERE.
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SPARK! - BC Liquor and Cannabis Conference | Early Bird Registration Closes January 24!
ABLE BC is excited to announce the highly anticipated, third annual SPARK conference returns revamped and revived with a focus on liquor primaries, private liquor stores, and now private cannabis stores. SPARK is being held in conjunction with the annual BC Tourism Industry Conference.
Date: March 5
Location: Sheraton Vancouver Wall Centre
Get pumped for a full day of advocacy updates, networking with like-minded business owners, and learning from industry experts in the liquor and cannabis fields. Learn more and register HERE.
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Flourish 2025
Flourish is Vancouver Community College (VCC) Foundation's annual fundraising experience. It’s an opportunity to come together to support their students as they change their lives through the power of real learning and hands-on education.
Join in for an evening of food and wine, and help the community thrive.
Date: March 5
Time: 7:00 pm - 10:00 pm
Location: VCC Broadway Campus, 1120 E. 7th Ave., Vancouver
Learn more and purchase tickets HERE.
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WORTH Leadership Summit
Join WORTH for Western Canada’s only summit dedicated to women in recreation, tourism, and hospitality—an inspiring event designed to uplift women, elevate organizations, and drive progress across our industry.
Date: March 11
Location: Westin Bayshore, Vancouver
Held on the week of International Women’s Day, the WORTH Leadership Summit is for anyone dedicated to uplifting women in recreation, tourism, and hospitality—regardless of gender. Whether you’re a manager, entrepreneur, or aspiring leader, the Summit offers valuable insights and connections to fuel your growth.
Learn more and register HERE.
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Guide Symposium
Join the Commercial Bear Viewing association and the Marine Guides Association of Canada for two days of inspiring talks, skill-building workshops, and lively discussions on elevating the art of guiding.
Connect with fellow guides, share stories, and build lasting friendships.
Dates: March 15 & 16
Location: Vic Theatre, Victoria
Learn more and purchase tickets HERE.
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Mark Your Calendars — BCHA Summit
The 2025 BCHA Summit is returning to Vancouver! The Summit brings together a distinguished gathering of hospitality industry leaders, including hoteliers, chief decision makers, and key stakeholders from across British Columbia.
Date: April 22-23
Location: Westin Bayshore, Vancouver.
The BCHA Summit offers a dynamic program, Marketplace with 50+ exhibitors, and the prestigious Awards of Excellence.
Visit the conference website and learn more HERE
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2025 Pig Out Festival
For those who are already dreaming of spring, this much-loved food and wine event is returning to the heart of Oliver Osoyoos Wine Country set against the stunning vineyard backdrop of Cellar Door and More.
Date: May 3
Location: Cellar Door Winery (and more)
The 2025 theme, “When Pigs Fly,” takes the festivities to new heights by incorporating creative poultry-inspired dishes, crafted by talented local and guest chefs.
Learn more and purchase tickets HERE.
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BC Chamber of Commerce AGM & Conference
Join us in Nanaimo to explore this vibrant urban centre found on the east side of beautiful Vancouver Island, located on the traditional territories of the Coast Salish Peoples - Snuneymuxw, Snaw-naw-as, and Stz'uminus.
Date: June 3-5
Location: Vancouver Island Conference Centre, Nanaimo
Connect with Chamber of Commerce and Board of Trade executives, business leaders and association stakeholders from across the province who play a key role in shaping policy, fostering networking opportunities
and driving economic growth throughout British Columbia.
More information and registration to be available soon!
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TIABC recognizes that our members, stakeholders and staff occupy the ceded, unceded and traditional territories of Indigenous Nations across British Columbia. We sincerely appreciate the opportunity to live, work and play on the lands that our Indigenous friends and First Nations ancestors honour and care for.
#970 - 1050 West Pender Street | Vancouver, BC | V6E 3S7 | 604.685.5956
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