JUST 5 DAYS AWAY!

Join some 400-500 tourism industry leaders and professionals from businesses and sector associations, regional and community destination management/marketing organizations, First Nations, provincial/municipal governments, and non-government organizations as we gather for discussions around the conference theme - "Embracing the Journey".

An Outstanding Program You Don't Want to Miss!

With both a 'knowledge and skills' track for workshops, delegates will not only be informed but able to apply their learnings within their own professional settings. Our goal is that in partnership, all elements of British Columbia's tourism industry will align to help the sector meet the challenges ahead but also create an environment to build back better than ever.

We’re very excited to offer a stellar lineup of plenary and breakout sessions and we hope you are too. Don't miss out!

Detailed programming including updates on keynote speakers, engaging sessions and networking opportunities are available on the conference website.

We can't wait to see you next week!

Amplify Your Presence at the BC Tourism Industry Conference: Live Podcasting, Exclusive Interviews & Digital Content

TIABC, in partnership with Tourism AI Network (TAIN), is capturing and extending this year’s conference experience through a dynamic, multi-platform showcase. With live podcast recordings, street-style interviews, and exclusive speaker content creation, we’re ensuring the conversations and insights shared at the event reach far beyond the conference itself.

What’s Happening at the BC Tourism Industry Conference?

• Live Tourism AI Network Podcast Recordings – Capturing key insights from industry leaders.
• Street-Style Interviews – Quick takes on tourism and AI trends.
• Mini-Interviews with TIABC’s Walt Judas – 10-minute discussions on critical industry topics.
• Speaker & Guest Content Packages – Professional photography, video clips, and digital PR support (available at a cost for those looking for additional personalized content creation).

How to Participate

Join a TAIN Podcast Recording or take part in a street-style interview at the event.

Book a mini-interview with Walt Judas to share insights on key industry topics.

Enhance your personal brand with a Speaker & Guest Content Package. 

Spots for speaker and guest content creation are limited. Contact Juan Correa at juan@ciprcommunications.com to secure yours.

Early-bird STR Registration Today to Receive 50% Discount

Under the STRAA, anyone hosting a short-term rental (STR) must register with the provincial registry by May 1st. This applies to hosts operating in areas where the principal residence requirement applies, hosts operating in areas that are not covered by the principal residence requirement, and hosts who have a farmland, strata hotel, or fractional ownership exemption.

The only situation where short-term rental hosts do not have to register is if they provide:

• Accommodations over 90 days long per booking;
• Accommodations on Reserve lands;
• Accommodations on the Nisga’a Lands or the treaty lands of a treaty First nation; and

The following accommodations that are not suitable for long-term housing:

• Hotels, motels, hostels
• A vehicle, such as an RV
• A tent or other temporary shelter
• Yurts
• Time share properties
• Home exchanges
• Accommodation that is provided by an operator of outdoor recreational activities
• Student or employee housing that is owned or operated by schools or non-profits
• Strata corporation guest suites

Only units that could fall under the definition of dwelling unit in the STRAA need to register. A dwelling unit is defined as a self-contained residential accommodation unit that has cooking, eating, living, sleeping and bathroom facilities. This includes plumbing, potable water, electricity, heat and a sewerage system. 

Both businesses and individuals are responsible for complying with the STRAA, and businesses may want to obtain independent legal advice about how their operations are impacted by the new legislation.

You can find more information related to short-term rental rules and timelines as well as an option to register for emailed updates through THIS LINK.

Specific information on exemptions from the principal residence requirement is available through THIS LINK.

Specific information regarding strata-hotels is available through THIS LINK.

TIAC Announces 2025 Regional Tourism Roundtable Series

The Tourism Industry Association of Canada (TIAC) is launching an innovative series of Regional Tourism Roundtables across Canada, bringing together industry leaders to shape the future of Canadian tourism. In collaboration with the Globe and Mail, Tourism HR Canada and Destination Canada, these strategic gatherings will combine national updates with regional insights while fostering collaboration across all levels of the tourism industry.

BC's Host of the 2025 Regional Tourism Roundtable is Tourism Richmond.

DATE: Friday, March 28

LOCATION: Westin Wall Centre Vancouver Airport

The Roundtables will welcome tourism leaders from all sectors, including destination organizations, attractions, accommodations, transportation providers, and industry associations. Each event will combine strategic discussions with an exploration of practical solutions, seeking input to address both regional and national tourism priorities.

Tourism professionals interested in attending can register HERE.

Outdoor Recreation Stakeholders Seek Support for BC's Adventure Tourism Economy

In a recent letter to Premier Eby, the Outdoor Recreation Council of BC, the Sea-to-Sky Outdoor Adventure Recreation Enterprise (SOARE), the BC Apparel and Gear Association (BCAG), the Adventure Tourism Coalition, and the Kootenay Outdoor Recreation Enterprise (KORE), emphasized the critical role of BC’s outdoor recreation and adventure tourism economy and expressed their strong support for the development of an economic impact model that quantifies its significance.

The letter urges government to strongly support the development of an economic impact model to ensure outdoor recreation remains a fundamental pillar of economic prosperity and community well-being across the province and it is reflected in policy and investment decisions.

Read the letter to Premier Eby HERE.

BC Parks Improve Visitor Use Data Collection

BC Parks is making visitor use data more accessible. Visitor data is collected through a variety of methods such as trail counters, day-use passes and camping reservation bookings, visual counts, and visitor surveys. The data helps BC Parks create approaches that improve people’s experiences in parks while managing the impacts on habitats and local communities.

Learn more and access the BC Parks data HERE.

Boating BC Want to Hear From You | Help Repeal the Luxury Tax & Protect Canadian Boating Jobs

Amid ongoing economic uncertainty, Canada’s damaging luxury tax on boats is pushing sales, jobs, and investments out of the country.  

Recently, the Parliamentary Budget Officer (PBO) and Canada Revenue Agency (CRA) confirmed that the tax is falling significantly short of revenue expectations, generating nearly $50 million less than projected in its first year. Rather than affecting the ultra-wealthy, it has led to an estimated $240 million in lost sales and continues to put marine sector jobs at risk nationwide.  

With the added strain of new U.S. tariffs, it's more critical than ever to eliminate policies that weaken our industry. Boating BC needs your support to ensure Parliament takes urgent action to repeal this tax now.

Take action today by visiting boatingunited.ca to send a message to your MP and Minister of Finance. Every email and every voice counts to fight to repeal this damaging tax.  

Occupational First Aid Regulatory Changes for Employers 

WorkSafeBC have shared an update on Occupational First Aid (OFA) regulatory changes with tourism and hospitality stakeholders. The update is meant to remind employers of resources that are available to help them understand and meet first aid requirements. Some resources of note are an interactive online tool which guides employers through the first aid assessment, a webpage on acceptable first aid certificates, and guidance for first aid attendants from out of province.

The following is a summary of the changes and updates WorkSafeBC has made to their website and resources regarding first aid since November 1, 2024.

• First aid requirements 
• OHS Guidelines for Part 3: Occupational First Aid 
• Backgrounder: Occupational first aid regulatory changes 
• Videos: Workplace first aid requirements  

City of Vancouver Want to Hear From You!

The City of Vancouver is considering increasing some of the hours that bars, pubs, and nightclubs can be open for business. They are also considering updates to the hours that restaurants can serve alcohol. The aim is to support businesses, local economies, and neighbourhood vibrancy while considering public health and safety.

The City of Vancouver want to hear what you think about the hours these places should be allowed to be open throughout Vancouver. You can get involved by:

• Reading the information boards
• Taking THIS SURVEY by March 9

Special Public Avalanche Warning in Place for BC Backcountry This Weekend

Avalanche Canada, in partnership with Parks Canada, Alberta Parks, and the Province of British Columbia, has issued a Special Public Avalanche Warning for recreational backcountry users across most forecast regions in BC and Alberta. This special warning is in effect immediately and remains in place through to March 3rd.

Backcountry users are reminded to check the avalanche forecast HERE.

Learn more and read the full announcement HERE.

ABLE BC Bid Farewell to Ann Brydle,

Senior Communications Manager

ABLE BC has shared the news that Ann Brydle, Senior Communications Manager, is moving on from the organization following next week's SPARK conference

Ann has been a vital part of ABLE BC for the past three years, and has made a decision to move on to a new adventure. We join the ABLE BC team in wishing Ann all the very best in her next chapter.

With Ann's departure, ABLE BC is seeking a Communications Coordinator to take over their communications needs. The position requires a detail-oriented individual with excellent verbal and written communication skills, an interest in liquor and cannabis policy, and a passion for helping liquor and cannabis licensees thrive. 

Learn more including how to apply HERE.

Air Canada Recognized as One of Canada’s Best Diversity Employers for 2025

Air Canada was once again named one of Canada’s Best Diversity Employers for 2025. It is the seventh time in 10 years Air Canada has received this recognition.

Air Canada continues to foster representation through numerous partnerships, its many employee-based initiatives to support workplace inclusion and belonging, and its successful outreach directly to diverse communities when recruiting:

• Connecting with under-represented communities to share aviation career opportunities.

• Partnerships with Canadian organizations and specialty colleges to provide scholarship opportunities for under-represented communities studying to be pilots and aircraft mechanics.

• Establishing a robust internal governance structure that supports inclusion and belonging through all levels of the organization.

• Celebrating the diversity of their workforce through employee resource groups and champions for inclusion.

Read the full announcement HERE.

Mountain Escapes Podcast Returns

The Backcountry Lodges of BC Association (BCLBCA) has just launched another exciting episode of Mountain Escapes! This time, Executive Director Brad Harrison sits down with Tessum Weber, the owner/operator of the historic Battle Abbey Lodge in the Selkirk Mountains, just southwest of Golden.

Founded by legendary explorers Hans Gmoser and Bill Putnam, this BLBCA member lodge has a rich legacy—and now, Tessum and his brother are bringing fresh energy to its operations.

Tune in to hear all about the revamped Battle Abbey and Tessum’s incredible, self-supported journey to the North Pole—where he became the youngest person ever to conquer this life-threatening expedition. Don't miss this inspiring episode.

Summer Program Intensives at CapU Squamish

Summer intensives are rich learning experiences designed to allow individuals to immerse themselves in specific subjects within a condensed timeframe, useful for those who want to get ahead or upskill quickly.

CapU offers an interactive, place-based approach that allows you to engage with your surroundings, connect with peers, and work with world-class instructors.

A unique learning experience:

• Live in campus residences, walking distance from class (option);
• Enjoy catered meals from CapU's newest eatery (option); and
• Immerse yourself in the mountains and breathtaking scenery of Squamish, B.C., the recreation capital of Canada.

For more detailed course descriptions, dates and program rates visit HERE.

JUST RELEASED | Unlock the Power of Generative Al in

Tourism Workshop Series

TIABC and Tourism AI Network are partnering together to empower BC's tourism professionals with AI training by offering an opportunity to explore how artificial intelligence is transforming the tourism industry.

Join Peter Pilarski from Tourism AI Network for this 6-part virtual workshop series:

• March 10: AI in Action: Foundations of Generative AI
• March 14: AI in Action: Unlocking ChatGPT’s Potential
• March 18: AI in Action: Harnessing AI for Personal Productivity
• April 7: Unlock the Power of Your Data with Effective Governance
• April 10: Unlock the Power of AI to Elevate Customer Service in Tourism
• April 11: Marketing Applications of Generative AI in Tourism

Workshops are open to everyone. Attend one session or the full series and gain practical tools to drive your success in tourism.

Cost: $149 CAD per session. Seats are limited! Learn more and register in the link below.

Note: TIABC members enjoy special savings: Use promo code TIABC10 for a 10% discount on individual sessions or TIABC15 for a 15% discount on the full series bundle.

BCHA | FAST TRACK YOUR FUTURE

Financial Literacy & Logistics

One of the BC Hotel Association's (BCHA) most popular and highly rated Fast Track topics, the six-part Financial Literacy & Logistics series is available again.

Join industry expert and hotel financial coach, David Lund, for an invaluable learning experience designed to enhance financial skills, improve cost management, and drive business success.

This course provides the essential knowledge and practical tools needed to boost profitability, optimize operations, and ensure long-term stability for you and your team.

COURSE SCHEDULE

Week 1 - Financial Leadership

Week 2 - Business Principles 

Week 3 - Financial Statements

Week 4 - Controlling Labour 

Week 5 - Managing Expenses 

Week 6 - Advanced Financial Analysis 

Dates and Times: Wednesdays at 11:00 am (PST)

CONFERENCES & SPECIAL EVENTS

Sunshine Coast Flavour Festival

Indulge in 10 days of culinary adventures from Gibsons to Lund. Enjoy exclusive menus, special offers, and unique events from over 35 local food and drink artisans, including restaurants, cafes, tasting rooms, food trucks, and specialty shops. This is your chance to sip, savour, and celebrate the vibrant culinary scene of the Sunshine Coast.

Dates: February 28 - March 9

Learn more HERE.

SPARK! - BC Liquor and Cannabis Conference |

ABLE BC is excited to announce the highly anticipated, third annual SPARK conference returns revamped and revived with a focus on liquor primaries, private liquor stores, and now private cannabis stores. SPARK is being held in conjunction with the annual BC Tourism Industry Conference.

Date: March 5

Location: Sheraton Vancouver Wall Centre

Get pumped for a full day of advocacy updates, networking with like-minded business owners, and learning from industry experts in the liquor and cannabis fields. Learn more and register HERE.

Flourish 2025

Flourish is Vancouver Community College (VCC) Foundation's annual fundraising experience. It’s an opportunity to come together to support their students as they change their lives through the power of real learning and hands-on education.

Join in for an evening of food and wine, and help the community thrive.

Date: March 5

Time: 7:00 - 10:00 pm

Location: VCC Broadway Campus, 1120 E. 7th Ave., Vancouver

Learn more and purchase tickets HERE.

WORTH Leadership Summit

Join WORTH for Western Canada’s only summit dedicated to women in recreation, tourism, and hospitality—an inspiring event designed to uplift women, elevate organizations, and drive progress across our industry.

Date: March 11

Location: Westin Bayshore, Vancouver

Held on the week of International Women’s Day, the WORTH Leadership Summit is for anyone dedicated to uplifting women in recreation, tourism, and hospitality—regardless of gender. Whether you’re a manager, entrepreneur, or aspiring leader, the Summit offers valuable insights and connections to fuel your growth.

TIABC members use discount code TIABC10 for a 10% discount on registration. Discount Code: TIABC10. Learn more and register HERE.

Capilano University | 2025 Tourism Hiring Fair

In celebration of National Co-operative Education and Work-Integrated Learning Week, Capilano University is inviting you to connect with tourism co-op and practicum students at their Tourism Hiring Fair. This event brings together tourism and hospitality industry leaders, experienced professionals, and talented and motivated tourism/hospitality students.

Date: March 13

Time: 10:30 am - 2:00 pm (PDT)

Location: Birch Building (Lower Cafeteria), Capilano University North Vancouver Campus.

Format: In person.

Students will be divided into groups and attend the Hiring Fair only during their allocated time slot.

• Non-profit organizations, email annakuziakina@capilanou.ca for a 100 CAD discount code before you purchase your ticket.
• After purchasing a ticket on Eventbrite, you will receive an email regarding the next steps

Tickets are limited. Register HERE.

Guide Symposium

Join the Commercial Bear Viewing association and the Marine Guides Association of Canada for two days of inspiring talks, skill-building workshops, and lively discussions on elevating the art of guiding.

Connect with fellow guides, share stories, and build lasting friendships.

Dates: March 15-16

Location: Vic Theatre, Victoria

Learn more and purchase tickets HERE.

Mark Your Calendars — BCHA Summit

The 2025 BCHA Summit is returning to Vancouver! The Summit brings together a distinguished gathering of hospitality industry leaders, including hoteliers, chief decision makers, and key stakeholders from across British Columbia.

Date: April 22-23

Location: Westin Bayshore, Vancouver. 

The BCHA Summit offers a dynamic program, Marketplace with 50+ exhibitors, and the prestigious Awards of Excellence.

Early bird registration closes February 21st! Visit the conference website and learn more HERE

2025 Pig Out Festival

For those who are already dreaming of spring, this much-loved food and wine event is returning to the heart of Oliver Osoyoos Wine Country set against the stunning vineyard backdrop of Cellar Door and More. 

Date: May 3

Location: Cellar Door Winery (and more)

The 2025 theme, “When Pigs Fly,” takes the festivities to new heights by incorporating creative poultry-inspired dishes, crafted by talented local and guest chefs. 

Learn more and purchase tickets HERE.

BC Chamber of Commerce AGM & Conference

Join us in Nanaimo to explore this vibrant urban centre found on the east side of beautiful Vancouver Island, located on the traditional territories of the Coast Salish Peoples - Snuneymuxw, Snaw-naw-as, and Stz'uminus.

Date: June 3-5

Location: Vancouver Island Conference Centre, Nanaimo

Connect with Chamber of Commerce and Board of Trade executives, business leaders and association stakeholders from across the province who play a key role in shaping policy, fostering networking opportunities

and driving economic growth throughout British Columbia.

Learn more about the AGM and Conference and register HERE!

Mark Your Calendar | TOTA AGM and Summit

The Thompson Okanagan Tourism Association (TOTA) has announced the dates for the 2025 TOTA AGM & Summit.

Dates: October 22-23

Location: KF Centre for Excellence, Kelowna

Last year's Summit was a sold-out event that brought together tourism industry professionals from around the region for two days to network, engage in industry-specific workshops, and learn from experts. 

Stay tuned for more details, including registration and speaker updates.