August 14, 2026
A MESSAGE FROM THE CEO
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Did you know that Tesla has become one of the world’s largest corporate earners from regulatory carbon credits? Since 2017, the company has generated over $11 billion of pure profit from selling those credits.
For those unfamiliar with the carbon credit market, here is my highly simplified explanation. A carbon credit represents a reduction or removal of greenhouse gas emissions, typically measured as one tonne of carbon dioxide equivalent. Companies that need to meet regulatory requirements can purchase credits generated by companies or projects that reduce emissions. Like any other market, prices move based on supply and demand.
In principle, carbon credits are a pretty clever idea. They create an economic incentive for companies to reduce emissions, invest in cleaner technologies, or support projects that do. Whether a company is trying to reduce compliance costs or meet broader environmental commitments, the intention is the same: use economics to encourage better environmental outcomes.
I personally support a cleaner environment and generally support the mechanisms governments put in place to achieve climate goals. I say “generally” because every now and then a regulation sounds great when you say it out loud, looks even better in an infographic, and then runs headfirst into the realities of the marketplace.
Which brings me to BC’s Low Carbon Fuel Standard, or LCFS.
BC introduced low-carbon fuel requirements more than a decade ago with the goal of reducing the carbon intensity of transportation fuels. In 2024, BC became the only province in Canada to include aviation fuel, with low-carbon requirements beginning in 2026. Again, on paper, this makes sense.
The objective is to encourage the aviation industry to transition toward Sustainable Aviation Fuel, commonly known as SAF. SAF is widely viewed as one of the most important tools available to reduce aviation emissions, and Canada’s own aviation climate plans identify it as a critical part of reaching long-term emissions targets.
But, there's a couple of big problems.
First, there is currently no commercially produced SAF in Canada, and the global supply that does exist is limited, expensive, and far from cost competitive. In other words, BC is imposing a compliance obligation on aviation before the fuel needed to meet that obligation is commercially available here or competitively accessible on the global market.
This is where this regulation begins to lose its credibility.
The LCFS will add significant costs to flying by 2030. And somebody eventually pays those costs. For airlines, fuel is one of the largest operating expenses. That is true for the large national carriers, but it is especially important for regional airlines, helicopter operators, floatplane companies, charter services, and other smaller aviation businesses operating throughout BC. Add international volatility in fuel markets and then add BC-specific compliance costs, and the economics become increasingly difficult.
For tourism, the implications are enormous.
The first and most obvious impact is the cost of an airline ticket. Travellers are already extraordinarily price sensitive. When transportation costs rise, people change destinations, shorten trips, eliminate a connecting flight, or simply decide not to travel at all.
The impact goes much further than ticket prices. Millions of international and domestic visitors arrive in BC through our major gateways and then continue their journeys on regional airlines. Those regional connections are what get people to northern resorts, fishing lodges, remote communities, ski destinations, wilderness experiences, Indigenous tourism businesses, and countless other operators across this enormous province.
If the economics of a short-haul route stop working, an airline has choices. It can reduce frequency. It can increase fares. It can stop flying the route altogether. Or, when considering new service routes, it can put that aircraft somewhere else. Perhaps to our more cost-friendly neighbour, let's say, Alberta.
We spend a great deal of time talking about attracting tourism investment to BC and growing our visitor economy. The Province’s own tourism strategy calls for significant growth over the next decade. Yet investors looking at a new resort, lodge, attraction, or tourism development also look at how visitors are going to get there.
A spectacular destination that becomes prohibitively expensive or difficult to reach is a tougher investment proposition.These are not aviation problems sitting neatly in an aviation box. They ripple through the entire tourism economy.
And that brings me back to Tesla and to the second 'big' problem about the current iteration of the LCFS.
When an airline or fuel supplier cannot meet the standard because commercially produced SAF is unavailable, the regulation requires it to pay a penalty and/or purchase carbon credits. The problem is that there is currently no direct connection between those compliance costs and SAF production, in Canada or elsewhere. Those dollars may support other emissions-reduction activities, but they do nothing to increase the supply of the commercially available, competitively priced SAF the aviation sector actually needs.
That is the disconnect. The environmental objective is right. The pathway to achieving it needs work.
TIABC is working with our aviation members and tourism operator partners to bring this issue forward and look for practical solutions. There is broad agreement that SAF needs to be part of aviation’s future. The question is how we create the time, investment conditions, domestic production, and competitive supply necessary to make that transition possible.
If the BC government is serious about reducing emissions and equally serious about growing tourism revenues, then these objectives cannot operate independently of one another. We need environmental policy that actually accelerates the environmental solution we are trying to create. We also need economic policy that recognizes the realities of operating airlines, maintaining regional connectivity, and competing for visitors and investment.
If our airlines and operators are paying more and we still are not producing more SAF, we may just be helping Tesla have another very good quarter.
Amber Papou, B.Ed, MBA, ICD.D
CEO, TIABC
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A QUICK NOTE TO OUR MEMBERS
We’re making a few exciting changes to TIABC communications! Our weekly newsletter will continue to bring you the latest news and updates from across BC’s tourism sector, while a new monthly Advocacy Update will highlight the issues, progress, and work TIABC is advancing on behalf of industry.
This will be the final weekly CEO message. Going forward, you’ll find it each month in our new Advocacy Update. Stay tuned!
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Stay updated on the latest news and developments by checking out this week's compilation of important matters impacting and influencing our industry.
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Learn How to Make Your Voice Heard in the 2026 Municipal Elections
REGISTER TODAY! And join TIABC CEO Amber Papou for a practical presentation on how to use TIABC’s 2026 Municipal Elections Toolkit and All-Candidates Information Package to engage local candidates, and ensure the visitor economy is part of the municipal election conversation.
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B.C.’s municipal elections will be held on October 17, 2026. Having a mayor and council that understand the importance of tourism and the role it plays in strengthening local economies and communities matters.
That is why TIABC has created new resources to help tourism stakeholders engage local candidates and ensure tourism is part of the municipal election conversation. Our 2026 Municipal Elections Toolkit and All-Candidates Information Package will help you prepare, identify key issues, and advocate effectively.
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Advocacy Matters When it Shows up Where
Decisions Are Made
The Legislative Assembly of BC has released its final Budget 2027 Consultation Report, and tourism is highlighted on pages 24 and 25, including recommendations advanced by TIABC.
TIABC’s submission focused on three practical priorities to help achieve the goals of B.C.’s Look West Tourism Sector Action Plan and its ambition to double tourism revenues by 2036:
- Increase Destination BC’s budget to strengthen international tourism marketing, while increasing support for provincial visitor centres and co-op marketing programs.
- Increase funding for post-secondary tourism and hospitality programs to help address the sector’s workforce needs.
- Establish more consistent funding for the tourism industry to support long-term planning and growth.
Having these priorities reflected in the final consultation report matters. This report helps inform government as it makes decisions for the next provincial budget, and it ensures tourism’s needs are part of that conversation.
For TIABC, this is what advocacy looks like. Put forward clear recommendations. Back them with evidence. Keep tourism in front of decision-makers. And keep pushing until the needs of B.C.’s visitor economy are reflected in public policy and investment.
There is still work to do, but getting tourism priorities into the Budget 2027 Consultation Report is an important step forward.
We encourage our members and industry partners to read the report, particularly pages 24 and 25, and see how tourism is being reflected in the province’s budget discussions.
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THIS WEEK'S NEWS FROM THE PROVINCE
Hwy. 97 Reopens with Limited Hours
The Province is advising drivers of a limited opening of Highway 97 through Summerland in the Central Okanagan.
Traffic is permitted from 7 a.m. to 7 p.m. daily, and vehicles are not allowed to stop at any time. Exits and side roads from the highway are not open to vehicle traffic. Speed restrictions will be in place due to workers on or near the roadway. This is an active wildfire area, and conditions are subject to change with little to no warning.
Detour for commercial vehicles and those unfamiliar with travel on forest service roads is via Highway 33.
Read the full announcement from the Province HERE.
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A Message from Wine Growers BC CEO Jeff Guignard
An Excerpt from August 10, 2026 Update
"We know visitors will have questions about the wildfires and what they could mean for BC wine. The best approach right now is to keep the conversation grounded in what we know. Do NOT speculate or share what you heard from unofficial sources or what you may have seen on social media. The best way to make sure our visitors and customers are reassured is to continue to send them to official sources only.
BC is a large and diverse wine region. Wildfire activity in one area does not mean the entire BC wine industry — or the 2026 vintage — will be impacted. It is also too early to speculate about the extent of any potential smoke impact on individual vineyards or wines. We will have a much clearer picture as the season progresses and more information becomes available.
For now, we encourage wineries to focus on what they can speak to: their own vineyards and teams, the regions that are open and welcoming visitors, and the incredible way our wine community is coming together to support one another.
There is a lot of good news to share about BC wine, and we want visitors to continue discovering it."
Read the full update HERE.
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A Message from DBC | Why Perspective Matters
Helping Travellers Understand the Scale of B.C. During Emergencies
As Destination BC (DBC) highlighted this week, wildfire coverage can sometimes create the impression that conditions are the same across British Columbia. For tourism businesses and destinations, providing clear, location-specific context is especially important during wildfire season.
B.C. is one of Canada’s largest and most geographically diverse provinces, and conditions can vary significantly between communities hundreds, or even thousand of kilometres apart. A reminder that travellers are encouraged to check current information for the specific destination they plan to visit rather than assuming conditions in one region apply province-wide.
Putting the size and diversity of B.C. into perspective can help travellers understand why conditions in one region may be very different from another.
- The United Kingdom could fit inside British Columbia nearly four times.
- British Columbia is approximately 2.6 times larger than Germany.
- British Columbia is larger than Washington, Oregon, and California combined.
- All four Atlantic provinces could fit within British Columbia, with room to spare.
Learn more from Destination BC HERE.
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TIABC MEMBER SURVEY
Wildfire Impacts on British Columbia's
Tourism Sector
As wildfires continue to affect communities across British Columbia, TIABC recognizes the challenges facing tourism businesses, employees, visitors, and destinations. We understand that these situations can create uncertainty, disruption, and considerable pressure, whether a business is directly threatened by wildfire or experiencing indirect effects related to access, visitor perceptions, changing demand, or emergency-response needs.
To help us better understand the current impacts and identify where support and communication are most needed, TIABC is asking members to complete a brief Wildfire Impact Survey. As conditions evolve, additional surveys may be distributed to monitor emerging issues and help inform our advocacy and response efforts.
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Destination Canada Announces Funding
Search Engine
A lack of investment in tourism infrastructure, assets, and experiences drove Destination Canada to launch a free AI driven Funding Search Engine, powered by Fundica, to help Canadian tourism organizations and businesses find and access funding programs that match their needs quickly, easily, and all in one place.
The new Funding Search Engine connects businesses, communities and investors directly to the right opportunities, from grants and loans to tax credits, equity, and private sector funding. Designed to break down barriers, it empowers underrepresented business owners to access the capital they need to grow and thrive.
Accessible in English and French and free to use, the platform provides a single gateway to Canada’s entire funding landscape.
Learn more about the new funding engine HERE.
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go2HR Release July 2026 Labour Insights
Tourism Employment Continues to Climb as Summer Season Accelerates
As B.C.’s tourism and hospitality sector moved through the peak summer season, employers continued to add workers across the province. July saw gains in employment, labour force participation, full-time positions and hours worked, while the unemployment rate declined for the second consecutive month, signalling strong demand for workers during one of the industry’s busiest periods.
Highlights:
- Employment increased by 3.4 percent in July.
- The tourism and hospitality labour force increased to 378,250 workers.
- Employment increased in the Cariboo, Lower Mainland, Northern BC, Thompson Okanagan, and Vancouver Island regions, while the Kootenay region recorded a slight decline.
- Labour force growth was recorded in the Cariboo, Kootenay region, while most other regions experienced modest declines or remained relatively stable.
- Employment increased in the Food and Beverage, Recreation and Entertainment, and Transportation and Travel sectors.
- Accommodation was the only sector to record a month-over-month employment decline.
For detailed monthly updates and regional breakdowns, visit go2HR's Employment Tracker HERE.
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ORCBC 2026 BC Rivers Day Micro-Grants Available
Applications are now open for 2026 BC Rivers Day micro-grants, supported by FortisBC, the BC Parks Licence Plate Program and TD Friends of the Environment.
A limited number of $300 grants are available to help cover essential event costs, including supplies, equipment, rentals, food, materials and Indigenous knowledge holder honoraria. Registered BC Rivers Day events are eligible to apply, with preference given to Outdoor Recreation Council of B.C. (ORCBC) members, collaborative initiatives and projects connected to outdoor recreation and BC Rivers Day goals.
Application deadline: Monday, August 31 at midnight. Learn more and APPLY HERE.
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DYK | Horseshoe Bay Marks 75th Anniversary
History of BC Ferries
The Horseshoe Bay ferry terminal marked its 75th anniversary on August 11, 2026, celebrating a milestone that dates back to its opening in 1951. Operated initially by Black Ball Line, the terminal’s first sailing saw the M.V. Quillayute travel from West Vancouver to Gibsons Landing on the Sunshine Coast.
Regular service soon expanded to connect Horseshoe Bay with the Sunshine Coast, Nanaimo and Bowen Island.
In 1961, the provincial government assumed operations, with the terminal becoming an important part of the newly established BC Ferries system and a vital transportation link for coastal communities and visitors.
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Barkerville Historic Town & Park | Indigenous Peoples' Celebration
Celebrate the region’s Indigenous culture and history! Sponsored by the Lhtako Dene Nation Owned Businesses of Barkerville. Artists Market, Special Event Programming, and so much more...
Date: Saturday, August 15th
Learn more HERE.
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TOURISM HR SPOTLIGHT WITH go2HR
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In light of the ongoing wildfires and the provincial state of emergency declared on August 8, go2HR recognizes the serious impact this is having on communities, families, and businesses across British Columbia. Our thoughts are with everyone who has been evacuated or affected, as well as the first responders and volunteers working to keep people safe.
Protecting Your Team When Air Quality Drops
When you're ready, go2HR is here to support tourism and hospitality employers as smoke and shifting air quality create new challenges for teams working outdoors or moving between indoor and outdoor spaces. These conditions can bring both physical and psychological risks, and employers play a key role in keeping their people safe.
Below are free resources you can turn to whenever you need them.
Safety Talk: Managing Wildfire Smoke Exposure
Safety Talks are short, focused discussions that help workers recognize workplace hazards, review safe practices, and stay prepared. This one gives supervisors and workers practical guidance for spotting symptoms of smoke exposure and staying safe when air quality drops.
Download the Safety Talk
JHSC Drop-In Session: Clearing the Air – Managing Wildfire Smoke and Air Quality
A free, expert-led session built around real tourism and hospitality examples, designed to strengthen both occupational and psychological safety awareness. It can be added to a regular JHSC meeting, virtually or in person, whenever it works for your team.
Book a Drop-In Session
Review Your Emergency Evacuation Plan
WorkSafeBC is urging employers to review their emergency evacuation plans and confirm they're ready to safely evacuate workers if conditions change. go2HR can help, offering free one-on-one sessions to review or build out your emergency plan.
Read the WorkSafeBC notice
Supporting Your Team's Wellbeing
Poor air quality and disrupted routines can take a psychological toll as well. go2HR's resource on addressing psychological hazards in the workplace offers guidance on supporting staff through stressful events.
Have Questions About Keeping Your Team Safe?
Whenever you need it, go2HR's Health & Safety team offers free, one-on-one support to help you adjust outdoor work schedules, build emergency response plans, or work through any other safety concern tied to changing air quality.
Get In Touch
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Tourismo
Tourismo is a destination management and collaboration software platform created by Victoria-based creative technology company The Number. It provides tools, AI agents, and campaign management for destination marketing organizations (DMOs) and local tourism operators.
Learn more about Tourismo HERE.
Photo Credit: Destination BC
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Let's Work Together on What Matters Most
To bolster industry advocacy efforts, membership in the Tourism Industry Association of BC (TIABC) is a good investment.
Becoming a member of TIABC offers many significant benefits that can enhance your business, elevate your voice on the issues that matter, and contribute to the success of BC’s visitor economy. As well, you will gain ease of access to a collaborative network of businesses, partners and allies that support the tourism industry, both nationally and provincially.
Contact info@tiabc.ca for more information, visit our website HERE or the link below.
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WORTH Presents | Women Shaping Canada's Culinary Future
Canada's leading women chefs and hospitality leaders come together for one inspiring hour. Whether you're an aspiring chef, an established hospitality professional, a student, or simply passionate about the culinary world, this session offers an opportunity to learn from women who are shaping the industry every day.
Date: August 17, 2026
Time: 10:00-11:00 AM Pacific
Virtual, hosted on Zoom
Free to attend. REGISTER HERE.
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BC Hospitality Foundation | 11th Annual Victoria Golf Tournament
This year marks a major milestone. It is the 11th Annual Victoria Golf Tournament and the 20th Anniversary of the BC Hospitality Foundation. For two decades, the Foundation has supported hospitality workers across BC. This special event helps ensure that support continues for years to come.
Date: August 26, 2027
Location: Cordova Bay Golf Course, Victoria
Learn more and purchase tickets HERE.
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UBCM Convention
Registration is now open for the 2026 UBCM Convention.
Dates: September 14-18
Location: Vancouver Convention Centre, Vancouver
Register before July 31 for early bird pricing. Registration includes access to all Convention sessions. Additional fees apply for lunches, the agricultural tour, and the banquet.
Learn more and REGISTER HERE.
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Save the Date | Wine Capital Weekend 2026
Wine Capital Weekend returns, welcoming visitors and locals alike to three days of wine, craft beverages, live music, food, and community celebration in Canada’s Wine Capital.
Dates: September 18 - 20 | Oliver
From the energy of the Kick-Off Party to the excitement of Cask & Keg and the iconic Festival of the Grape, the weekend showcases the very best of the South Okanagan during peak harvest season. Note: Early bird pricing is still available! Purchase tickets HERE.
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BC Rivers Day | September 27
The 46th annual BC Rivers Day is happening on Sunday, September 27. Whether your group is planning a shoreline cleanup, guided paddle, restoration project, interpretive walk, community celebration, or educational event, you are encouraged to share your event with the wider BC Rivers Day and recreation community.
Learn more and register your event with the Outdoor Recreation Council of BC HERE.
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Mountain Biking BC To Deliver Industry Roundtables
Join Mountain Biking BC this fall for their industry regional roundtables! Mountain Biking BC is bringing together tourism and mountain bike sector partners this fall through two collaborative MTB Industry Roundtables. These roundtables are designed to align regional priorities, strengthen partnerships, and help shape the future of mountain biking in British Columbia. These working sessions will focus on practical discussion, networking, and provincial initiatives that support trail development, tourism, and the mountain bike sector.
Kootenay MTB Industry Roundtable
Dates: October 1–2, 2026 | Nelson, BC
Hosted by Nelson Kootenay Lake Tourism and the Nelson Cycling Club. REGISTER HERE.
Vancouver Coast & Mountains MTB Industry Roundtable
Dates: October 18–20, 2026 | Powell River, BC
Hosted by Sunshine Coast Tourism and the qathet Regional Cycling Association. REGISTER HERE.
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TOTA AGM and Summit - "Confluence & Conscience: Investing in a Sustainable Future"
Mark your calendars! The Thompson Okanagan Tourism Association (TOTA) AGM & Summit will soon bring together tourism leaders, partners, and stakeholders from across the region to connect, share ideas, and explore opportunities shaping the future of tourism.
Dates: October 7 - 8, 2026
Location: Coast Kamloops Hotel
Inspired by Kamloops’ geography, this year’s Summit explores the intersection of economic investment, community-driven sustainability, and Indigenous tourism collaboration.
Registration is now open HERE.
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Save the Date | VCM Industry Forum
The next VCM Industry Forum will be held on Oct. 15 in North Vancouver.
This much-loved, in-person event brings together tourism businesses, Indigenous partners, and Community Destination Management Organizations from across the region to connect, learn, and strengthen relationships.
Registration details and additional information will be shared soon. For now, please save the date!
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2026 Cariboo Chilcotin Coast Tourism Summit & AGM
The Cariboo Chilcotin Coast Tourism is excited to host the 2026 Tourism Summit & AGM.
The event will welcome delegates from across the region and all areas of BC's tourism industry to connect, network, gain knowledge, and support the tourism industry and economy. Designed to educate, provide networking opportunities, inspire new ideas, and recognize outstanding industry leaders in the Cariboo Chilcotin Coast, the Summit offers valuable opportunities for learning, collaboration, and celebration.
Dates: October 19–21, 2026
Locations: P’egp’ig’lha Community Centre (Summit & AGM) and Royal Canadian Legion Branch #66 (Awards Gala), Lillooet
Learn more and REGISTER HERE
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2026 Northern BC Tourism Summit
Join tourism professionals, entrepreneurs, and community leaders for the 2026 Northern BC Tourism Summit. Connect through keynote speakers, hands-on workshops, and panels focused on the future of tourism in our region.
Dates: October 20 - 22
Location: Coast Prince George Hotel, Prince George
Gain fresh insights, spark new partnerships, and help shape a thriving visitor economy in northern BC.
Learn more and REGISTER HERE.
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2026 Vancouver Island Stewardship Summit
Final Call for the EARLY BIRD Rate
The 2026 Vancouver Island Stewardship Summit, presented by FortisBC, will bring First Nations, tourism business owners, staff members, community leaders, and residents together for a 1.5 day event in Ucluelet, BC.
The 2026 program will focus on the efforts of stewardship through destination management and collaboration. Speakers will provide tangible, inspiring presentations for attendees. The full day event will also include a State of the Region presentation from 4TVI.
October 22 - Evening Kickoff, hosted by Tourism Ucluelet, Community Partner.
October 23 - Stewardship Summit Day, presented by FortisBC.
For additional Summit details, visit HERE.
Final call for $199 EARLY BIRD rate; available until July 31.
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The Kootenay Tourism Summit
This 2-day event is the largest gathering of tourism professionals in the Kootenay Rockies region and provides awesome opportunities for networking, professional development and peer learning. There are so many incredible things happening in the tourism world in the Kootenays and they are excited to showcase them with you.
Date: October 27 - 28
Location: Best Western Plus Fernie Mountain Lodge
Learn more and REGISTER HERE.
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Register Today | Canadian Outdoor Hospitality Conference
You are invited to attend a historic gathering! Save the Date for Canada’s National in-person Campground owners convention - the 2026 Canadian Outdoor Hospitality Conference.
Dates: November 1 - 4, 2026
Location: Sheraton Vancouver Airport Hotel
CampEx brings together more than 50 exhibitors, hands‑on workshops, and energetic keynote speakers, making it a prime place to explore new ideas, tools, and best practices for running a successful campground. Owners from across Canada are welcome — whether you’ve been in the industry for years or are attending for the first time.
Don’t miss out. Learn more and REGISTER HERE.
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2026 Tourism Congress
The Tourism Congress is Canada’s leading and only national-level event bringing together all sectors of the industry. The 2026 Tourism Congress is all about ACCESS: Unlocking Canada’s Tourism Advantage.
Dates: November 17 - 19, 2026
Location: Fredericton, NB
Early bird registration is now open! Learn more HERE.
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Save The Date | Yes Shef Vancouver 2026
Canada’s Premier Celebration of Women in Food and Beverage
Mark your calendars, the countdown to Yes Shef Vancouver 2026 starts now.
Date: November 18
Location: Fairmont Pacific Rim, Vancouver
This unforgettable evening of incredible food will bring together top culinary talent for a celebration of flavour, mentorship, and leadership.
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IMPACT Sustainability Travel & Tourism Conference | "A Decade of Impact - From Vision to Practice"
The 10th anniversary of the IMPACT Sustainability Travel & Tourism Conference is taking place in beautiful Victoria, BC.
Dates: January 24 - 27, 2027
Location: Victoria Conference Centre
Register now to reserve your pass to a transformative dialogue around sustainability and regenerative tourism in Canada, and around the globe. Leaning into the topics of human connection to place, biodiversity, resilience, and driving action, 2027's conference aims to build on a decade of progress to shape the future ahead.
Early bird registration is now open! Learn more and REGISTER HERE.
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Learn More | The READI™ Program
The READI™ program is designed to support the growth and resilience of Canada’s tourism industry. Whether you’re an independent business or an organization looking to support your members, READI™ gives tourism operators practical tools, training, and support to handle challenges and take advantage of new opportunities.
Participants can choose from various designation categories based on their organizational focus and goals.
Learn more about the READI™ program HERE.
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TIABC recognizes that our members, stakeholders and staff occupy the ceded, unceded and traditional territories of Indigenous Nations across British Columbia. We sincerely appreciate the opportunity to live, work and play on the lands that our Indigenous friends and First Nations ancestors honour and care for.
#970 - 1050 West Pender Street | Vancouver, BC | V6E 3S7 | 604.685.5956
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