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Members of Parliament are in their ridings across the country until the House resumes on Sept. 19, 2022. It's prime time now to influence your MP on the new Federal Tourism Growth Strategy!
In its recent submission to the federal government, the Tourism Industry Association of Canada (TIAC) proposed key industry goals to be achieved by 2030. These include achieving $134 billion in total tourism spending; a specific target of $2.5 billion in total spending in Indigenous tourism; dispersion-related targets geographically and off-season; a total labour target of 2.5 million workers; 30 million total annual international overnight visitors; and, that Canada’s tourism industry place in the Top 5 in the WEF Tourism and Travel Index.
TIAC is adamant these goals are achievable if private- and public-sector partners continue to work together, and the right tools and measures and adequate financial support are put in place.
TIAC continues to work towards these goals and increasing awareness of the importance of our industry to Canada’s economic, social and cultural landscape by advocating for elected officials to ensure appropriate supports are in place for our industry. In this regard, we have identified four key pillars for action:
- Attracting and Retaining a Sustainable Tourism Workforce
- Improving Access for Visitors to and within Canada
- Developing and Promoting Tourism Assets
- Building a Regenerative and Inclusive Tourism Industry
These themes will form the foundation of our advocacy work over the next 16 months.
What is a critical part of achieving these advocacy goals on behalf of the industry? YOU – our valued TIAC members! Your voices are crucial to amplify our message to the Government of Canada.
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