TIAC In ACTION – January 25, 2023

ADVOCACY UPDATE

Tourism Town Halls Kick Off in Saskatchewan

The 2023 Tourism Town Halls, powered by the Tourism Industry Association of Canada, kicked off at the Saskatoon Inn and Conference Centre last week; attended by more than 60 business leaders who came to meet with TIAC and its partners, including the Indigenous Tourism Association of Canada (ITAC), Destination Canada, Hospitality Saskatchewan and Tourism Saskatchewan. Sponsored by ITAC, Tourism HR Canada, Air Canada and WestJet, the Town Halls are continuing across Canada from now through April as TIAC hits the road to deliver these day-long events in every province and territory. Each Town Hall features best-practice sessions in the morning, followed by a complimentary lunch and afternoon Town Hall session. A networking reception concludes the day and recordings will be made available after each event. Check out the next Town Hall near you!

TIAC Participates in Parks Canada's Engagement Session

On Jan. 13, TIAC participated in a virtual engagement session on Parks Canada’s role in the dynamic Canadian tourism sector, hosted by the Minister of Tourism and Associate Minister of Finance Randy Boissonnault. The Minister’s roundtable on Parks Canada focused on five main themes: Indigenous stewardship, ecological corridors, Parks Canada's role in tourism, strengthening accessibility; and greening operations. During the session, TIAC provided its key recommendations on how the sector and Parks Canada can work together to advance its shared priorities.

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TIAC Sends Submission to IRCC

Earlier this month, TIAC prepared a written submission to Immigration, Refugees and Citizenship Canada on its Consultation on Enhancing Express Entry Through Category-based Selection to Better Meet Canada’s Evolving Economic Needs.

In it, TIAC emphasized the critical need to align and adjust Canada’s immigration system with its labour market needs and made several key recommendations; as the recovery of the tourism sector to pre-pandemic levels hinges on its ability to attract and retain an adequate supply of workers across the skills spectrum.

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Request for Proposal

TIAC is seeking proposals for a report that outlines the critical impact of the visitor economy on the local, regional, and national economies of Canada and the importance of Visitor-Based Assessments (VBAs) in continuing to grow the positive economic impact of the visitor economy. The goal of this project is to develop a pre-advocacy plan with key messages and tactics that will assist destination-management organizations in creating an advocacy platform that will ensure the continued investment of VBAs in destination sales and marketing.

TIAC encourages interested firms to review the requirements as indicated in the Request for Proposal (RFP) and send in their submission by the deadline of Feb. 10.

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INDUSTRY NEWS

Phase II Launched of Sustainable Tourism Symposium

As the last Sustainable Tourism Symposium, powered by TIAC, concludes today (with full recordings to be available soon) the organization is launching the second phase of the program. SMEs in the tourism sector can make use of free workshops, one-on-one coaching, and guided support as part of Phase II.

If you would like to participate in a workshop, click on the session you’re interested in below to submit your contact information for consideration. Space is limited, and programming starts as early as Jan. 26. Priority for workshop participation will be given to TIAC Members (not one? Join today!):

· Fast Track to Sustainable Tourism

· Pathway to Net Zero Carbon

· SDG Decade of Action Planning

· Regenerative Event Management

· The Pathway to Regenerative Trails Tourism

· EXA Group Canada Winter Expedition

Selected companies will be advised by Jan. 27. For more information, contact Anne-Marie Forcier, TIAC Director of Program Development: aforcier@tiac-aitc.ca.

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READI or Not?

As the national voice and champion of the industry, TIAC has created the READI program to help tourism businesses thrive in challenging times. Made possible with the support of the Government of Canada, the programs and resources under the READI program (of which both the Sustainable Tourism Symposium and the Tourism Town Halls are a part of) are designed to educate and elevate SMEs operating in the space; enabling them to learn, grow, and adapt as the recovery continues.

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RVC2023 Registration Opens

Registration for Rendez-vous Canada (RVC) 2023 is now open to Sellers! Canada’s premier international tourism marketplace is back and better than ever; coproduced once again by TIAC and Destination Canada. This year’s RVC2023 will be in-person only at the Quebec City Convention Centre, May 30-June 2, 2023. The annual, by-invitation-only event is open to qualified, market-ready sellers of Canadian travel products and Seller booth registration fees start at $3,400 (taxes extra).

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Save the Date:

Tourism Week 2023

Mark your calendar! The dates to glow green (as in TIAC green!) when Tourism Week rolls out across the country again for 2023. For more than a decade, Tourism Week has encouraged the public and private sectors to come together in celebration of the industry we all know and love best – and this year will be no different with the event set to take place April 24-30, 2023. Stay tuned for more!

See Last Year

TIAC IN THE NEWS

Check out TIAC's latest interviews and press coverage!

TIAC Announces the Appointment of Five New Board Members - Canadian Travel News

TIAC Launches Tourism Town Halls 2023 Across Canada - Open Jaw

Free Sustainable Tourism Training Program by the Tourism Industry Association of Canada | TOTA News Centre (totabc.org)

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