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Travel Now. For Work, Life and Play!

May 29-June 4 is Tourism Week in Canada! The Tourism Industry Association of Canada (TIAC)’s Tourism Week is a seven-day, coast-to-coast-to-coast event that recognizes Canada’s tourism economy, and the impact it has on every riding and community across the country.

This year’s theme is, ‘Travel Now. For work, life, and play,’ and aims to showcase Canada as the world’s premier tourism destination. Here are four ways to get involved!

1.    Light it Up

TIAC is challenging all destinations, landmarks, attractions, venues, and hotels to light up in TIAC green (colour hex code #8BC53F) from May 29-June 4 as part of its #GreenMeansGo social media campaign during Tourism Week to raise awareness of the industry’s economic, social, and cultural importance.

Remember to snap a few pics and share them on social media using the official Tourism Week hashtags of #TourismWeekCanada2022 and #GreenMeansGo. Don’t forget to tag in TIAC (Tourism Industry Association of Canada on Facebook and LinkedIn, and @tiac_aitc on Twitter and Instagram)!



2.    Change Your Pic

Tourism was the industry first hit, the hardest hit, and will be the last to recover. As the economic recovery gathers momentum, let’s make sure that the toll the pandemic has taken on the industry is not forgotten. Change your businesses social media profile pictures to the TIAC logo for the duration of Tourism Week (May 29-June 4), available for download on our website.

When people ask why, let them know that it’s to support tourism – the industry first hit, hardest hit, and the last to recover from the pandemic.

3.    Share the Message

Download the social media shareables on our website and share these messages of support for the industry to your followers during Tourism Week 2022, May 29-June 4. Go to page 6 of this Toolkit to learn how. Be sure to use the official Tourism Week hashtag of #TourismWeekCanada2022. And remember to tag in TIAC (Tourism Industry Association of Canada on Facebook and LinkedIn, and @tiac_aitc on Twitter and Instagram).


Be sure to use the official Tourism Week hashtag of #TourismWeekCanada2022. And remember to tag in TIAC (Tourism Industry Association of Canada on Facebook and LinkedIn, and @tiac_aitc on Twitter and Instagram).


4.   Spread the Word

We’re stronger when we’re united. Whether speaking to clients, the media, or government during Tourism Week 2022 (and beyond!), use the key messages on the next page to ensure the industry is speaking with one voice. Share a video on social media and let your followers know that you support Tourism Week 2022. Choose from three quick messages available on our website and don’t forget to use the hashtag #TourismWeekCanada2022.

We appreciate your support! Please reach out to Madison Simmons, Director of Government Affairs at the Tourism Industry Association of Canada with any questions or comments:

A Word from Sponsors

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Canada is Open for Business

Tourism Week is an excellent time to recognize the role that business events play in Canada’s tourism sector, contributing $41 billion in economic impact, $24.3 billion to GDP and 229,000 high-value jobs. Agile, professionally managed events are a catalyst for business collaboration and future investment.

Business events are also the fast track to economic recovery. "It’s time to tell the world that Canada’s borders are open, we’re ready to welcome back business events and visitors to our diverse destinations, and that it’s safe to meet in Canada,” says Laura Pallotta, Chair, Meetings Mean Business Canada. View MMBC's 2022 advocacy video below! 

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ITAC - Tourism Week Canada 2022

Indigenous tourism is reconciliation in action and Tourism Week is an excellent opportunity to acknowledge and celebrate the many Indigenous tourism businesses from coast to coast to coast sharing authentic, memorable and enriching experiences. 

As the country continues to mourn the children lost to residential schools, and struggles to find ways to support reconciliation, Indigenous tourism plays a vital role in educating and sharing Indigenous culture. Experiencing Indigenous tourism firsthand is an important way for non-Indigenous Canadians to gain a new perspective. It helps them to connect to the lands, traditions and way of life of Indigenous Peoples and to better understand the history of Canada—while also having a positive impact on Indigenous economic growth.

For more information or to learn more about Indigenous experiences in Canada supporting reconciliation efforts, visit

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